Mobile Marketing News Weekly - Week of June 13, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

A research report by mobileSQUARED reports that by the end of 2011 the Asian mobile advertising market will be valued at $2.8 billion.  Read Original Content

According to Strategy Analytics, by 2016 location-based services could become a $10 billion dollar industry despite recent privacy concerns.  Read Original Content

With the help of mobile devices, online advertising in Europe grew 15.3 percent in 2010 and total adspend reached 17.7 billion Euros.  Read Original Content

According to PwC by 2015 Canada will experience a growth in smartphone and tablet advertising that will reach $241 million compared to the present spending amount of $77 million.  Read Original Content

PricewaterhouseCoopers reports that mobile TV advertising will increase from $370 million to $1.4 billion in 2015.  Read Original Content

Mobile Expert Video Series: About Time's Stuart Jack

In this video interview with About Time's Stuart Jack, we learn about the South African enterprise mobility market and what trends they are seeing there.



Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Accenture's Brandon Webber

At SAPPHIRENOW 2011, SAP and Accenture announced a partnership to develop and support mobility applications focused on three verticals: oil and gas, utilities and consumer products.  I met up with Accenture's Brandon Webber last week and was able to record this interview with him about this announcement and more. 

One of the most interesting segments of this interview is that Accenture believes their primary opportunity is not so much in developing individual mobility apps, but rather in delivering enterprise strategy, mobility platforms, integration and mobile device and data management.



Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Vivint's Scott Taylor

I think this interview is one of the best in the Mobile Expert Video Series to date.  Scott Taylor with Vivint, works on field service mobility applications (ClickSoftware), M2M (machine to machine apps) and B2C (business to consumer) mobility applications.  These three categories are huge and each takes a different skill set.  He is in a unique position of being an "end user" that has developed and deployed apps in all three categories so has much expertise to share with us.

Scott is practically a neighbor of mine, I am in Boise, Idaho and he is located in Provo, Utah, but we met last week in Cannes, France.  I hope you enjoy and benefit from this video interview.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of June 13, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Verizon is working on a mobile payments service for smartphones, tablets, and PCs with mobile payments start-up Payfone.  Read Original Content

Google has agreements with Citigroup and MasterCard to embed near field communication technology (NFC) in the upcoming versions of Android-based phones.  This will give Google an advantage in the mobile payment market that is estimated to be at $618 billion by 2016.  Read Original Content

According to Bloomberg, Hewlett Packard is planning on introducing smartphones and tablets that are equipped with NFC technology.  Read Original Content

In an attempt to dominate the mobile payment market Visa has acquired the South African software company Fundamo for $110 million.  Read Original Content

Ericsson has developed a mobile payment program that allows users to send and receive money through text messages.  Read Original Content

Field Mobility News Weekly - Week of June 13, 2011

The Field and Medical Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field and medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Research firm Technavio reports that by 2014 the global patient monitoring market will hit $9.3 billion.  Read Original Content

General Electric and Analog Devices have created a partnership with the Massachusetts Institute of Technology in order to help commercialize the mobile medical inventions of MIT.  Read Original Content

The U.S. Army will be testing iPhones and Androids this week so that they may be used for surveillance, biometrics, mobile drone piloting and real-time updating of battlefield data.  Read Original Content

The research firm RNCOS estimates the mobile health market will be worth $2.1 billion by the end of 2011.  The firm expects the market to grow 22 percent from 2012 to 2014.
Read Original Content

By 2017 the global chipless RFID market will be a $2 billion dollar industry.  Read Original Content

Eggs with Benedict - European Tour - Mobility Strategies and More

During the week of June 27th, I will be touring a number of European cities with K2 Partnering speaking on the subject of enterprise mobility, mobility strategies and sharing advice from mobility experts.  These are breakfast meetings that will be held in five different cities.  Here are the details:

K2 Partnering Solutions is proud to be hosting a Mobile Strategy presentation and question and answer breakfast session with Kevin Benedict as our guest speaker.  Kevin is a renowned authority in the area of mobility and a much sought after advisor by companies around the world.

Whether you are presently reviewing or have already begun implementing a mobile strategy at your own company, this is an opportunity to broaden your understanding and share experiences with CIOs, Application Managers and Mobile specialists from other leading firms.

We would welcome your attendance and are happy to extend additional invites to your colleagues or peers in this area but would be grateful if you would inform us in advance of the numbers in your party along with their name and job titles.

Limited spaces are available for one to one sessions on the day with Kevin so please inform us of your interest as soon as possible so these can be reserved.

The ‘Eggs with Benedict’ Tour will be held at the following hotels around Europe:
  • Paris - 27th June - Park Hyatt Vendome Hotel - 5 Rue de la Paix
  • Geneva - 28th June - Hotel Grand Kempinski - 19 Quai de Mont Blanc
  • Frankfurt - 29th June - Marriott Hotel - 2 Hamburger Allee
  • Brussels - 30th June - Radisson Blu - 35 Idaliestraat
  • London -1st July - Park Hyatt The Churchill Hotel - Berkeley Mews Mayfair
If you would like to attend please email K2 Partnering's James Common the following information:
  1. Your company name
  2. Your name
  3. Your Title
  4. The location you would like to attend



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Sybase's Shawn McEwen

I met up with my long time friend Shawn McEwen on the shores of the Mediterranean last week and cornered him for an interview on Afaria and cloud computing, and why he was wearing dress shoes in the sand.


Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Syclo Mobile Conference 2011
Chicago Mart Plaza
July 13-15
www.syclo.com/smc2011

ClickConnect APAC 2011
Manly, Australia
July 11-13th
http://www.clicksoftware.com/www.clicksoftware.com/clickconnect-apac.htm

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

The Season of Mobility User Conferences

Last week I had the honor of speaking about enterprise mobility during several sessions at ClickConnect Europe 2011 in Cannes, France.  In a few weeks from now, Syclo will be holding their user conference in Chicago, and ClickSoftware will be holding their APAC user conference in Manly, Australia.  If you are interested in attending any of these conferences please see the details here:

Syclo Mobile Conference 2011
Chicago Mart Plaza
July 13-15
www.syclo.com/smc2011

ClickConnect APAC 2011
Manly, Australia
July 11-13th
http://www.clicksoftware.com/www.clicksoftware.com/clickconnect-apac.htm



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of June 6, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

Top Italian utility Enel and its Spanish subsidiary Endesa have launched a pilot project to install remote power meters in Brazil, part of a drive to develop smart grids in Latin America.  Read Original Content

GE smart meters are credited for prompting North Leigh in Oxfordshire to reduce its energy consumption by 10 percent for three consecutive months.  The power conservation has earned the British village a £20,000 award from Scottish and Southern Energy.  Read Original Content

Kore Wireless Group Inc. announced it has acquired Australian-based M2M provider Mach Communications Pty. Ltd. to grow its M2M business for multinational companies. This acquisition allows Kore to prepare for the predicted surge in the Asian M2M market in the coming years.  Read Original Content

Reportlinker has recently published a research report and argues that the market for M2M in the utilities sector will see significant growth in connections from 100 million in 2010 to 1.5 billion in 2020.  Read Original Content

Matt Hatton from Machina Research estimates the total market for M2M in the utilities segment will be worth approximately $33.7 billion in 2020, up from $5.6 billion in 2010 and peaking at $39.3 billion in 2017.  Read Original Content

Mobile Vendor Video: Brothers and Mobile Printers

I had the opportunity to meet both Paul and Andrew from Brothers over dinner last night.  Both of these guys are enthusiastic, although confused and misguided, UK soccer fans and passionate mobility guys.  In this interview, I ask them to show me the latest in Brother's mobile solutions for field service technicians.



Upcoming Live Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly - Week of June 6, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Monthly

Google Maps 5.5 for Android is being upgraded to include check-in and rate and review buttons.  Meanwhile, Google Places gets a "People Like You" recommendation feature.  Read Original Content

South Korea’s handset maker Samsung has said it eyes a 40 percent share in the Indian smartphone market by December this year as it launches more devices to expand its product portfolio.  Read Original Content

In the China market, Motorola Mobility has seen its sales performance improve and market share rebound.  Efforts implemented in 2011 will bring a major turnaround for the company in 2012, according to Frank Meng, vice president and president of the Greater China, Motorola Mobility.  Read Original Content

In its latest market report, Gartner revealed that worldwide mobile phone sales topped out at 427.8 million during the first three months of the year. Smartphones alone accounted for more than 100 million units, or about 24 percent of overall sales. Read Original Content

Google's Android operating system has taken the Chinese mobile market by storm, helping to dramatically lift the number of smartphones purchased in the region while grabbing share from competitors like Nokia.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/

Analyst firm Gartner has expressed confidence in South African organizations utilizing SAP products.  However the analyst firm calls on local businesses to come to grips with SAP's roadmap as well as the changes it is undergoing.  Read Original Content

In the latest update to its Enterprise Mobility Market Data, ABI Research reports mobile broadband revenues from the enterprise segment for cellular connectivity of laptops, netbooks, and media tablets will reach $36 billion worldwide.  Boosting enterprise mobile broadband revenues will be connections for the high growth media tablet segment.  Read Original Content

Based on ComScore research, Android's market share grew from 26 percent in November 2010 to 31.2 percent in January 2011.  By the end of April 2011, the OS had captured a market share of 36.4 percent. At the current rate, Android could capture almost 50 percent of the U.S. smartphone market by the end of 2011.  Read Original Content

The smartphone market is expected to keep on booming over the next four years and, not surprisingly, those devices will be populated with an increasing array of downloaded apps. By 2015, market research firm In-Stat expects app downloads to come close to eclipsing 48 billion.  Read Original Content

The leading reports on the smartphone market in the United States show Apple's popular iPhone moving to second place for the first time, unseating BlackBerry as Research In Motion's once-leading mobile platform continues it's decline.  Google's Android phones are still well in the lead, but there is less than 11 percent share total between the three leaders.  Read Original Content

Google signed an agreement with Citigroup and MasterCard in late March to embed near field communication technology in the upcoming versions of Android-based phones, to make mobile phone payments easier.  In late May, the company formally took the wraps off a new e-wallet service, featuring not only Citigroup and MasterCard, but partners including Sprint.  Read Original Content

The global tablet market is expected to grow to $49 billion, selling 149 million tablet devices by 2015, beating every consumer electronic products after TVs and PCs segments, said new research by Strategy Analytics.  Read Original Content

SAP Africa has launched the revolutionary SAP In-Memory Appliance, and the new 4.0 releases of SAP BusinessObjects Business Intelligence and Enterprise Information Management software for the first time in Africa.  The launch comes in response to the huge volumes of data companies today have to access, analyze and base their business decisions on.  Read Original Content

Microsoft’s share of the smartphone market continues to dip, according to new numbers from comScore.  The research firm plugged the company’s market share at 6.7 percent in April, down from 8 percent in January.  Read Original Content

The rising popularity of tablet computer systems will make mobile broadband more successful in the coming five years, according to a report from ABI Research.  In its recent study, the insight provider estimates that, by 2016, the global market for mobile broadband will be worth some $36 billion.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  Clicksoftware's Gil Bouhnick
Enterprise Mobility and Manned/Unmanned Systems Integration Capabilities
Where Should Mobile Intelligence Reside?
Upcoming Mobility Events of Note
Windows Phone 7 and Italian Railroad
Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?
The Importance of Mobile EAM and M2M

Upcoming Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert User Video: Portugal Telecom's Manuel Rosa de Silva

Mauel Rosa de Silva is an Executive Member of the Board at Portugal Telecom.  I met with him in Cannes, France in a hotel suite overlooking the town and peaceful Mediterranean to discuss enterprise mobility.

Portgual Telecom is a huge international media and entertainment company with locations around the world.  They are aggressively embracing the concept and strategy of the real-time enterprise.  They have recently implemented a number of different field services optimization solutions from ClickSoftware including deploying ClickMobile to 4,000 field engineers using Motorola MC65 mobile handhelds.



Upcoming Live Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Pre-recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: ClickSoftware's Gil Bouhnick

I have been wanting to meet the popular mobility blogger Gil Bouhnick for over a year and this week I finally got the chance to meet and interview him.  I met him in France where I was speaking at a mobility conference and asked him about the mobility solutions that he is working on now.



Read Gil's blog, MobileFever here.

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility and Manned/Unmanned Systems Integration Capabilities

The army is fundamentally changing the way they are operating by implementing Manned/Unmanned Systems Integration Capabilities (MUSIC).  They are developing ways to transfer multi-intelligence capabilities (manned and unmanned data collection systems) between platforms, and to fuse the information in ways they haven’t been able to do before.  They are also going to share this information with additional users in ways that were not possible before.

How does this capability relate to enterprise mobility?  It is a peek into the future of commercial enterprise mobility.  It combines manned (mobile workforce) and unmanned intelligence (remote wireless sensors and M2M communications) into a common platform that will enable the combined information to be used, fused and shared at the right time, with the right person, on the right device and in the right amount.

The army says these changes will allow them to innovate much faster than in the past.  As the workload of army operators (commercial equivalents would be service managers and dispatchers) increases, the mobile workforce must rely more on automation and dissemination of information to work effectively in a real time environments.

On a related topic, the army's announced Android based mobility framework and system is called the Joint Battle Command-Platform, or JBC-P Handheld (read more).   Here are some of the initial mobility apps mentioned:
  • GPS tracking of user-designated friendlies or unfriendlies
  • Tactical Ground Reporting
  • Medevac messaging apps
  • Military contacts address book
  • Open Office for viewing documents.
The government took an additional interesting step of opening up this platform to mobile application developers.  It built its own protected framework for the JBC-P called the Mobile/Handheld Computing Environment, or CE, which ensures that apps built for the JBC-P will be secure and interoperable with different mission command systems. 

It appears that the mobility apps in JBC-P Handheld, and the mobile intelligence (MUSIC) capabilities identified in this article will all be available on the same mobile devices. 

I am watching closely how the military is using mobility and real time intelligence to gain insights and learn lessons on what is transferrable to us involved in the commerical enterprise mobility space.

Upcoming Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of June 6, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Mobile shopping could deliver a 4.5 billion pound boost to Britain's economy by 2016 and a further 13 billion by 2021.  This is largely due to EBay’s mobile shopping service.   Read Original Content

Groupon has filed documentation to raise as much as $750 million in an initial public offering, revealing a short history filled with skyrocketing sales and steep losses.  Read Original Content

PriceGrabber reports that 29 percent of smartphone users shop using mobile phones.  Read Original Content

TheFind has launched CATALOGUE that uses content from paper catalogues from retail stores and displays them on tablets such as the IPad and Android tablets.  Stores that are using TheFind’s new application include Sephora, Uggs and Crate and Barrel.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Where Should Mobile Intelligence Reside?

I continue to ponder the implications of Microsoft’s recent announcement of their next smartphone operating system version that is code named Mango, specifically, the issue of blurring the lines between search and mobile applications. They want searches to include intelligence that can access and integrate multiple applications on the same phone at the same time for relevant information.

Microsoft used the example of a search for a movie. The Mango operating system would automatically “predict” your interest in related information including movie times, reviews, locations and how to purchase tickets. These different views and data sources would all be brought to you in a simple view.

The concept is exceptional! My question is where should the intelligence for mobile applications really be located? It seems from Microsoft’s announcement that these “predictive” and intelligent features would be developed and supported in the mobile OS (Microsoft Phone). I would guess that SAP might have a different opinion. Perhaps SAP would advocate that mobile applications should be integrated with Business Objects in the back office. I, however, am leaning toward the concept of a new category of solution which would be a cloud based intelligence platform that could integrate with all the various back office systems, ERPs and third party web services and location based services.

It seems that there should be a powerful cloud based intelligence platform that can aggregate all of the required analytics, geo-spatially aware data and real-time intelligence into one feed for a mobile application. The intelligence should be able to be quickly customized for each user.

What do you think? Where do you think the intelligence for a mobile application should be located?

Upcoming Events of Note
ClickConnect Europe Customer User Forum, June 8th-10th in Cannes,France
Live Webinar - Syclo and SAP have scheduled a webcast for June 8th at 11 AM EDST to provide information on Syclo's SUP integration.
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of June 6, 2011


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Computerworld has found that when using PayPal’s Mobile Express Checkout customers are more willing to make purchases as a result of the easy payment process.  Read Original Content

VeriFone Systems Inc. says that topline revenues from software, services, and equipment for NFC wallets could increase in the United States between 100 to 150 million, and more internationally, if and when such electronic wallets become mainstream.  Read Original Content

Wells Fargo has led the banking world with its mobile features since 2007 and continues to offer new and advanced mobile services to customers. Wells Fargo has recently introduced CEO Mobile, which allows executives to view corporate accounts through smartphones.  Read Original Content

Market researcher Pyramid Research is forecasting that 28 percent of all smartphones (around 250 million) sold by 2015 will be NFC enabled.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

U.S. chipmaker Broadcom Corp expects NFC wireless technology to be a main revenue driver in coming years, a senior executive said recently, when it becomes more of a norm for consumers use their mobile phones to make payments.  Read Original Content

Mobile banking could see massive user growth as people in India with no nearby financial services can now access banks in remote locations through cell phones.  Read Original Content

According to the research firm comScore, mobile banking in Europe has seen a growth of 40 percent since August 2010.  Read Original Content

Monitise and the Future Foundation reports that the number of people using mobile banking applications in the U.K. has doubled since last year.  Read Original Content

A GfK survey shows that PayPal leads in mobile payments both in user base and engagement. Gfk also found that customers trust PayPal with their credit card information.  Read Original Content

A steady increase in the number of smartphone purchases is having a positive effect on mobile music growth, mobile banking and the mobile industry as a whole.  Read Original Content

Recent Articles by Kevin Benedict

Upcoming Mobility Events of Note
Windows Phone 7 and Italian Railroad
Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?
The Importance of Mobile EAM and M2M
SAP ECM Partner Open Text Adds Mobility

Upcoming Events

ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, F
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.







http://pyxismobile.com/forms/media-request/?docID=4011

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Upcoming Mobility Events of Note

I am adding a section to the end of each newsletter that includes “Upcoming Events of Note.” This section will highlight upcoming webinars, workshops, conferences and learning opportunities that are related to enterprise mobility.

 
This week I would like to highlight:
  • ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, France
  • Live Webinar - Syclo and SAP discuss Syclo's SUP integration roadmap, June 8th at 11 AM EDST
  • Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

 
ClickSoftware has recently announced the ClickAppStore, support for the Sybase Unwired Platform and much more that will make this year's European User Forum very interesting.
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of June 6, 2011 **Special Edition

This is a special edition of the Field Mobility News Weekly.  In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition.  You can save this edition and use these numbers in your own business plans and presentations.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

The global RFID market looks bright, as advancements in technology have spiked adoption across different fields. RFID tags accounted for more than 50 percent of the world's RFID revenues in 2009, with figures reaching between 1.5 and 2.5 Billion.  Read Original Content

Juniper Research estimates that some 500 million people across the globe will use their NFC enabled mobile devices to travel on metros and buses by 2015.  Read Original Content

According to a study, approximately 30 percent of physicians access medical information using a handheld device or smartphone.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.  http://www.syclo.com/.

In the upcoming years mobile ticketing will spread beyond Europe and will increase in usage throughout North America.  Read Original Content

Noteworthy News

Malaysia will give locally reared pigs embedded identity discs in a bid to stop the illegal slaughter and distribution of meat that is unfit for human consumption.  Read Original Content

ClickSoftware Technologies Ltd. Has announced that the UK's largest water and wastewater services company, Thames Water, has selected the ClickSoftware Service Optimization Suite.  Read Original Content

Salt Lake International Airport was able to reduce its workload by 90 percent after implementing fleet management technology.  Read Original Content

SAP is developing field service mobile applications that are aimed at technicians and other workers who are frequently away from a central location, servicing customers.  Read Original Content

Handheld Group will supply Netherlands Railways with more than 10,000 rugged handhelds for ticket control, travel information and support of workflow processes.  Read Original Content

Recent Articles by Kevin Benedict

Windows Phone 7 and Italian Railroad
Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?
The Importance of Mobile EAM and M2M
SAP ECM Partner Open Text Adds Mobility
Enterprise Mobility Application Predictions

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Windows Phone 7 and Italian Railroad


Motorola ES400
Recently I was traveling on a train in Italy and the conductor asked for my ticket.  He pulled out a Samsung smartphone using a Microsoft operating system.  He entered several data fields on his screen and then placed the Samsung device back into his leather smartphone case.

I pondered the fact that recently the Dutch railway purchased 10,000 rugged Intermec devices for use on their trains.  These were using Microsoft Mobile 6.5x.  We are at an interesting point in the evolution of mobility where two organizations with similar needs can both make a case for a different choice, 1) rugged industrial grade mobile handheld, and 2) standard consumer grade smartphone.

I think back to just four years ago and companies with mission critical mobile operations nearly always chose expensive and rugged industrial grade handhelds.  An entire industry was built around these types of devices.  Today smartphones have so much power and the cost is so relatively inexpensive, that it becomes a real question as to which mobile device type you choose.

I have recently seen Motorola's ES400 Enterprise Digital Assistant. I played with it at SAP's SAPPHIRE NOW 2011 conference. This device is meant to be all smartphone and a ruggedized device.  This device has barcode scanning capabilities and software included.  It will be interesting to watch this market and to see if rugged cases for standard consumer grade smartphones will be sufficient for many situations, or if there will be an uptick in Android and Microsoft Phone 7 rugged smartphones in the near future.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict