Monday, June 06, 2011

Will Microsoft’s Mango Shake Enterprise Mobility, Part 1?

I read this week about Microsoft’s newly announced Smartphone operating system code named Mango.  They reported that it would have over 500 new features.  This is impressive since Windows Phone 7 has just been out for seven months.  Since I focus on “enterprise” mobility, let’s dig into some of the features that may be relevant.

The strategy and tactics that Microsoft is developing in this next version are intended to enable it to compete against Apple and Google.  It involves blurring the lines between search and applications.  I found this particularly interesting, because it is my analysis that this is a critical next step in the evolution of mobile software.  A busy person does not want to search for and open 13 different mobile applications to find all of the information they may need for one account, task or project.  It needs to be aggregated into one role based view or application.

I use the phrases “context aware” and “predictive” to push this concept even further by advocating that business intelligence software that is aware of who you are, what you are doing and where you are located should be able to predict your need for specific information even before you ask for it.  Your mobile software should automatically prepare a portfolio of information even before it is needed.  This further reduces the need to wait for reports and data as it will be available in anticipation of your need.

Read Part 2 of this article.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.