Tuesday, April 16, 2019

A Deep Dive Interview with SAP Ariba's Gretchen Eischen

In this interview recorded at SAP Ariba Live, I have the pleasure of sitting down with and learning from Gretchen Eischen, SAP Ariba’s VP of Corporate Marketing. She gives us a behind the scenes views into what it takes to organize and manage large event’s like SAP Ariba Live, and discusses SAP Ariba’s focus for 2019. We also take a deep dive into what is really meant by the term intelligent spend, and how spend-choices can be used for global good.



************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, April 09, 2019

Customer Experience a Digital Winner's 2019 Playbook

Winners know how the game is played. When rules change, so do their game plans. In this article I have created a customer experience playbook on what it will take to win in 2019.

1. Information dominance is a key goal. Throughout history conquerors gained by capturing territories, bridges, resources and key cities. Today’s conquerors gain with data insights that can be applied to customer experience.

2. Combinatorial data is key to understand customer experience. Data gathered from many different sources then combined and analyzed will provide unique insights into patterns, activities and behaviors invisible to competitors without.

3. Operational blind spots are a minefield for businesses. Blind spots must quickly be replaced with visibility through all kinds of data capture - automated data capture, surveys, digitization, sensors and RPA (robotic process automation).

4. It takes an “Optimized Information Logistics Systems” (OILS) to compete today. Friction in data movement and antiquated processes must be removed to support real-time digital and mobile interactions with customers. Winners combine more sources of data to optimize customer experiences, which requires more data processing and optimization to be effective.

5. In the experience economy - advantages in speed, operational tempos, process automation, analytics and information logistics are massive competitive advantages when utilized for customer experiences.

6. Businesses that can “analyze data, uncover insights, automate decision-making and execute with speed” will soon dominate those that are slower.

7. Future-time operational tempos are required to compete successfully in customer experience. Future-time support predicts future actions, events, needs, preferences and requirements and makes recommendations that can be acted upon in a moment.

8. Advantages lead to more advantages (Ax2). When you have the advantage of being out front with new innovations, products, services, experiences, etc., you can collect and analyze data not yet available and visible to followers. That 2nd advantage in Ax2, is that you can make decisions and take actions that followers cannot yet anticipate or understand.  Advantages lead to new advantages.

9. Accurately understanding reality faster than a competitor can enables organizations to eliminate inefficiencies and operate at a lower cost, and with increased productivity. Visibility enables actions to be taken based on fact rather than guesswork, incorrect assumptions and conjecture, saving time, resources, opportunity costs, bandwidth and money.

10. As digital interactions increase between customers, vendors, suppliers and partners - so too will the demand for more and faster digital processes, expanded digital services, more data visibility and better digital user experiences. It is a digital transformation avalanche. The sooner organizations understand this unstoppable reality the more prepared and competitive they can be.

11. Digital experiences can only be as good as the philosophies, designs, systems and data behind them.

12. Processes are only as good as the people, data, systems and algorithms involved.

13. The more data and data sources that are captured and analyzed, the greater the accuracy of analysis, which equates to greater economic value to the organization.

14. Data has a shelf life, and the economic value of data diminishes quickly over time, so organizations must be agile and nimble enough to capture the value immediately.

15. The economic value of information multiplies when combined with real-time context, right-time delivery, association with specific processes, and the capability to respond instantly.

16. Winners will operate an agile business that can align with fast changing customer behaviors and desires - faster than their competitors.

17. Winners will capture and understand the true actions, desires, feelings and attitudes of their customers and prospects better than their competitors.

18. Winners will have leadership teams, organizations, culture and technology platforms that allow them to respond to new data faster than their competitors.

19. Ultimately economic winners in 2019 will be those that can innovate by offering personalized and frictionless business where friction previously existed. They will deliver incredible user experiences; automate decision-making based on capturing the right data, excite customer loyalty and execute better and faster than competitors through the implementation of artificial intelligence, machine learning and automation.

These rules not only help organizations to understand how to compete and win, but they can help enterprises develop their digital transformation doctrine. Why is a doctrine important? In a large survey we conducted a few years back, the participants identified the need for a clear digital transformation strategy as critical to success. Digital transformation strategies grow out of and are shaped by first having a digital transformation doctrine (DTD).

We define doctrine as a documented way of thinking, a common frame of reference across an organization, which provides an authoritative body of statements on how the businesses should approach digital transformation. It provides a common lexicon for use and a framework for developing strategies. The DTD is a necessary first step before digital transformation strategies and tactics can be developed and implemented.

Digital technologies do not just enhance and extend existing processes and models, but they open doors to all kinds of new innovations, opportunities, businesses processes, business models, strategies and even new industries. An organization’s DTD must be capable of leading them successfully through these massive and accelerating changes.

An organization’s DTD should influence all their strategies, how they operate, and the tactics they employ to compete. In our research, we found most companies recognize digital transformation is happening, but few have a guiding doctrine to lead them through this chaotic journey.

Without a DTD, organizations lack a unified understanding of why they are engaged in digital transformation and the role transformation plays in helping them compete successfully.

Executive teams must determine how their organization should think about and respond to digital transformation. The DTD should be front and center in every program, project, campaign, product and service within the company. An example of a DTD follows:

The digital transformation of our marketplace is changing the behaviors of our customers and the nature of our competition. We must anticipate and embrace permanent flux by employing digital technologies and strategies, and by creating an agile business and a digitally-transformed enterprise. We will achieve information dominance by investing appropriately to develop and maintain an optimized information logistics system. We will restructure our organizations for business agility, speed and real-time decision-making. We will develop a culture that encourages collaboration, innovation, speed and creativity. We will embrace the concept that no matter what products and services we offer, our customers’ experience is our true product.

Watch my online TV channel about leaders and for leaders, Deep Dive with Kevin Benedict on Regalix.TV.

************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, March 12, 2019

Customer Success Strategies with VMware's Mason Uyeda, Senior Director of Customer Success

In the words of Mason Uyeda, his job is to “Make users more productive, satisfied and efficient.” Today, customers have higher expectations, they subscribe instead of purchase, and they all want their experiences as simple as their mobile apps. This takes a lot of work, data, analysis, understanding, focus and ambition. In this interview, we take a deep dive into how this all works at VMware.

br /> ************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Monday, March 11, 2019

Marketing Insights and the Battle Against Cyber Evil with Vasu Jakkal, CMO, FireEye

Vasu Jakkal, CMO of FireEye, shares her insights from the frontlines of the battle against cyber villains, and also her experiences and strategies marketing the solutions and services developed to protect democracy and the global digital economy.

br /> ************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Distributed Ledgers Technologies & the Future with Christian Hasker, CMO, Hedera Hashgraph

In this episode, we take a deep dive into DLT (distributed ledger technologies) with expert Christian Hasker, CMO of Hedera Hashgraph. Christian explains the potential impact that DTLs are and will have on a wide variety of industries, education, entertainment, healthcare and fake news.

br /> ************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Using AI to Monitor and Reduce Industrial Waste with Gail Moody-Byrd, CMO of Noodle.ai

In this episode, we speak with Gail Moody-Byrd, CMO of Noodle.ai about their artificial intelligence solutions designed specifically for enterprise AI. Noodle.ai’s solutions monitor and reduce industrial waste in manufacturing and in supply chains which result in radical efficiencies. In addition, we discuss how enterprises must ensure their data is ready before algorithms can be utilized effectively on the data. Noodle.ai has nine questions they ask their customers before engaging with them to ensure they are ready.

br />
************************************************************************
Kevin Benedict
SVP Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, January 23, 2019

My Interview with RAF Air Commodore John Wariner on Digital Transformation

In this special interview, I am honored to have as my guest John Wariner, Air Commodore for the Royal Air Force. John has served 36-years in the RAF and has seen and experienced incredible changes, served in both Afghanistan and Iraq, and led digital transformation initiatives involving tens of thousands of users. In this delightful interview, we dig deep into organizational changes, agile operations, military strategies, and running an IT organization from tents in combat zones in the desert.

br /> ************************************************************************
Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, January 02, 2019

Kevin Benedict's 15 Strategies for Career Advancement in 2019

From time to time people have asked me for career advice. I certainly don't have all the answers, but here is my best advice from 33-years in high tech.

Kevin Benedict’s 15 Strategies for Career Advancement:

1.     Be an Expert - Create opportunities to be recognized by your employer’s leadership team. Become an expert in your field. Experts get recognized for their contributions by their communities, industries and employers. Be the person that has read more books, studied more industry reports, attended more training classes and networked with more experts. Become THE expert.

2.     Contribute Content – Product, marketing and sales organizations are always desperate for more content - content that informs, educates, influences, advises and explains. If you contribute content that helps different departments achieve their objectives you will be a hero in the company.

3.     Carry a Load – Step up and take responsibility for tasks and projects and follow through. The world needs people, and will promote people, that are willing to carry a load.

4.     Build a Network – As your network of contacts grows, so will your insights into more industries and businesses, trends, sales and career opportunities. Don’t be lazy and make excuses to not be on LinkedIn and other business oriented social media platforms. It’s important to your career.

5.     Generate Leads – All for-profit companies want more qualified leads. If you bring qualified sales leads to your company via your network and industry contributions, they will be VERY impressed! Find ways to be active in your target markets. Attend industry events, meet potential customers, contribute to online discussion groups, publish “how to” articles, etc., all for the purpose of creating more opportunities for discussions.

6.     Seek Strategies – Purposefully look for and research ideas and strategies successfully applied in different industries, markets and geographies. Study a wide variety of use cases, and ask yourself how they could be abstracted and applied in your company. Genius is often the reapplication of an existing idea or strategy in a new way.

7.     Understand Systems, Markets and Processes – In today’s fast changing world it is highly likely you will change jobs, industries and careers routinely. The best way to prepare for the unknown is to understand how organizations, industries, markets and companies operate. With this understanding you can quickly fit into new environments and roles.

8.     Innovate – Be the innovator not the resistor. New investments, growth and business expansions rarely come from traditional legacy environments, rather they come from the new and unproven. Be the person studying the latest technologies, trends and strategies. Find reasons to support new innovations, business models and strategies, not excuses to resist them.

9.     Share – Having a brain full of knowledge and expertise is wasted unless shared and applied. Be the person always willing to teach, mentor, contribute and apply.

10.  Be Enthusiastic – Be the person always eager to help, and always looking for new ways to succeed, improve and to meet team objectives with a positive attitude.

11.  Personal Development – Education and experience might initially open doors, but having the right tools are required to advance in your career. These tools include things like learning to write well, speak in public, write a business plan, create and manage a budget, organize and run a meeting, lead a team, and be the person in the room who knows how to utilize business tools, utilities and software solutions from companies like Google, Microsoft, Apple, Zoom, Webex, Slack, social media platforms, etc. Invest an appropriate amount of time to learn the tools that make you the professional you are.

12.  Be Disciplined – Success is most often the result of purposeful, disciplined living and working. Purposeful means you make choices about what to sacrifice, and what to invest in in order to achieve a goal or objective. It also means identifying and practicing concepts, principals and rules that contribute to success like responsibility, commitment, dedication, hard/smart work, honesty, loyalty, cheerfulness, positive attitude, dependable, kind, ambitious, organized, etc.

13.  Build Confidence – Confidence has a big impact on a career. Many a person chooses lesser roles and responsibilities, and lesser lifetime earnings because they lack confidence. How do you replace a lack of confidence with an abundance? You invest in knowledge, gain experience, develop your skills and collect the right tools. When you have all these things in your possession - confidence comes easy. Go get'em!

14.  Make a Personal Business Plan – Treat your career and money-making potential as a business. Make a personal business plan. Give it a name. Design a logo. Make investments in the business-of-you. Market yourself and your abilities like a product. Regularly develop new products. Know the markets that most need your products and are willing to pay the most for them. Develop a personal brand, and look for ways to enhance your brand and brand recognition.

15.  Drink from the Fountain of Eternal Youth – Explore, celebrate, cheer, invent, take risks, be curious and embrace change. Purge grumpiness, cynicism, skepticism, bitterness, pride, resentment and jealousy from your life and place of work – they are poison to the soul and career. It’s not age that disqualifies many older people, but poisoned souls. Take naps. Smile, teach, build, pioneer and charge ahead with enthusiasm!

Tune in and watch my latest leadership interviews on RegalixTV.

************************************************************************
Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Monday, November 26, 2018

A Deep Dive Interview with Marketing Expert Chandar Pattabhiram, CMO of Coupa Software

In this interview Coupa Software’s CMO, Chandar Pattabhiram, shares his thoughts on marketing strategies, frameworks and insights.  He then looks into the future and provides his thoughts and predictions for the future of marketing.  Enjoy!

br />
************************************************************************
Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, November 20, 2018

Deep Dive with SAP Ariba's GM and SVP, Patrick McCarthy

In this episode, we take a deep dive with Patrick into the world’s largest business network and marketplace. We explore the value of digital transformation, cloud-based procurement, standardizing processes around sourcing, supply chains, payments, contract negotiations, compliance and much more. We then discuss the power of networks and explore SAP’s strategies for marketing and selling SAP Ariba. I find this subject fascinating and hope you will too.



Watch more interviews on www.Regalix.TV

************************************************************************
Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.