Digital Transformation in Marketing with SAP's CMO of Customer Experience Kevin Cochrane

I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience.  SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences.  They have been deeply involved in supporting GDPR (global data protection regulation), focused on improving personalized customer experiences, and developing new brands and products (C/4Hana) to support digital commerce, sales, marketing and customer services all while helping them develop a more intelligent enterprise.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with Maggie Buggie, SVP, Global Head of SAP Leonardo Services

In this episode I have the honor of interviewing SAP’s SVP, Global Head of SAP Leonardo Services, Maggie Buggie, in SAP’s offices just outside of Heathrow Airport on the outskirts of London.   Maggie discusses how SAP works with customers to first understand their business objectives before ever talking about the power of an intelligent enterprise, and how SAP’s Leonardo services could offer value.  Intelligence must have a focus and a goal to provide value.

SAP’s Leonardo Services focus on helping customers adopt an intelligent enterprise, being successful with their projects, and enabling the SAP ecosystem and their customers to be successful.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with Mark Lister, Chief Digital Officer, and Peter Rogers, EVP of Ness Digital Engineering

In this episode recorded in London, I have the privilege of interviewing both Mark Lister the Chief Digital Officer, and Peter Rogers the EVP of Ness Digital Engineering.  We discuss how Ness, as a services company, has digitally transformed to meet changing customer expectations, and what trends they are hearing from their global clients.  Enjoy!

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: Ian Bresnahan, CEO Itential on Digital Transformation in Networking

In this episode, I have the privilege of interviewing the co-founder and CEO of Itential, Ian Bresnahan, on the role of networks in helping and/or hindering digital transformation initiatives.  Digital transformation is often closely related to making a company more agile – able to act and react to changing customer and market requirements quickly.  Networks are what connects all the different systems and processes together, so having the ability to quickly change systems and processes utilizing networks takes special planning, solutions and strategies.   I found this topic fascinating and am sure you will to.



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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Series: Innovations in Sound, Sensor and AI Technologies

In this episode of the Digital Expert Series, I interview Sebastien Christian, a brilliant innovator, inventor, entrepreneur and founder of Otosense, a company that was acquired by Analog Devices a few weeks ago.  Otosense has a team of physicists and engineers, that work together to develop the most advanced sound recognition software engines.  They are also an infrastructure software company offering a deep-learning based sound recognition software platform that enables enterprise customers to build value through sound intelligence.

I was fascinated by our discussion and hope you will be to.

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: Tibco's Richard Mendis

In this episode, I continuously call Richard Mendis the Head of Product Management, when he is really the Head of Portfolio Product Marketing at Tibco, but even with my mistakes this is a terrific interview.  Richard shares what digital transformation really looks like inside an organization.  He identifies where obstacles are in a typical IT environment that limits a company’s ability to change and to achieve agility, then shares how those limitations can be overcome.  Plus, he shares his insights on marketing.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: SAP Hybris' Global VP, Strategy and Solution Management, Jackie Palmer

In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marketing, sales automation, customer service, commerce/e-commerce and customer data cloud.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: SAP's CDMO Mika Yamamoto

In this episode, I have the privilege of interviewing SAP’s Chief Digital Marketing Officer, Mika Yamamoto about SAP’s marketing strategies.  We discuss why SAP decided to separate the CDMO role from CMO, and what each of their responsibilities are.   Spoiler Alert – The CMO watches after the SAP brand and aims to make it a top-10 global brand, while the CDMO focuses on demand generation and customer retention.  We also explore how SAP supports the EU requirements for GDPR, the global data protection regulation, and how it can actually be turned into a competitive advantage.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: Rimi Bewtra, VP of Solutions and Developer Marketing, Snowflake Computing

In this episode, Snowflake Computing’s Rimi Bewtra shares her insights about the current state of marketing.  She also talks about how data science has become the new focus of marketing, and how agility and honesty in the data helps shape better business and marketing strategies today.

As a result of rapid growth, Snowflake is now moving beyond a horizontal approach to marketing, and looking at how best to support verticals.  Rimi shares what that process looks like and much more.  Enjoy!

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

The Power of Authentication in a Digital Age with Sunil Madhu and Tom Thimot

In this episode I interview Socure Founder Sunil Madhu and CEO Tom Thimot on some very important topics related to expanding the economy and changing peoples’ lives.  We take a deep dive into the impact of emerging authentication technologies that will enable billions, yes billions more people to start banking and engaging in digital commerce.


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.