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Kevin Benedict's
Center for Digital Intelligence™ |
In this weekly report I collect, curate and comment on interesting topics related to emerging technologies and digital trends. Enjoy!
Question: Why is 2017 a record year for retail stores in the USA?
Answer: A record 6,700 retail stores have already closed in the USA in 2017, and as many as 8,600 will close by the end of the year. Online stores are capturing more market share, and fast fashion is overturning traditional retail business models and supply chains.
[KRB Comment] This is our fault. We like to shop online. We like access to global inventories and next day shipping. We like to be able to conveniently return products that don’t work for us. We like personalized product offerings. We like recommendations. We like lower prices. We like shopping from our couches and beds.
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Question: How do you dupe Americans out of more personal information without their knowledge and then sway an election?
Answer: Offer them a free personality test on Facebook, and then use that information to create psychographic data. Cambridge Analytica built psychological profiles of over 200 million Americans in part by using information they shared on social media. For example, many Americans took personality quizzes spread by the firm on Facebook, which were designed to reveal how they score on measures of the so-called “big five” personality traits.
[KRB Comment] I am guilty of taking both personality tests and political leanings tests on Facebook. I am now sure the results were ultimately combined to create a profile that could be used for nefarious purposes. I don’t think this is what Mark Zuckerberg had in mind when he first programmed Facebook at Harvard.
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