Fooled by Psychographic Profiles and Social Engineering

In the 1960s psychographic researchers began studying how to understand consumers and their behaviors at a deeper level based on personality traits, emotional triggers, interests, needs, values and attitudes, etc.  A few decades later these findings were dusted off and combined with neuromarketing (the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decision) to study how various advertisements and political messages impacted people with different psychological or psychographic profiles.  

The data for a large number of psychographic profiles was infamously collected from personality quizzes, surveys and games on Facebook and other social media platforms without the knowledge of the user, or as claimed - the platforms themselves.  All of this data was eventually combined with social engineering strategies and methods, and a military tactic called “information operations” by political strategists for the purpose of  influencing large populations.

Chatbots Rising - Learning from Oracle's Suhas Uliyar

I had the privilege today to interview Oracle's mobile and Chat Bot expert, Suhas Uliyar.  In this video interview we discuss the four components of Chat Bot development, how they utilize mobility platforms, sentiment analysis, APIs, personalization, decision-trees, AI and much more.  Enjoy!

Video Link: https://youtu.be/2A8oaJr1dcY  

Follow Kevin Benedict on Twitter @krbenedict.

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.