Echo Chambers Involving Old and New Media

Twitter has been widely credited with influencing the 2016 US presidential election.  Not because lot's of voters read tweets, but because lot's of journalists do.  Many of these journalists work for traditional media, which includes TV, radio, newspapers, newsletters, etc.  The sheer volume of controversial tweets generated ensured that journalists looked no further than Twitter for topics to cover.  This kept the spotlight on those who understood how both traditional and social media works, and were skilled at exploiting it.

Journalists and their editors understand that controversy and outrage are good for business. CBS's executive Les Moonves was quoted in 2016 as saying, "the Trump phenomenon may not be good for America, but it's damn good for CBS." And by now we all know that social media algorithms thrive on engagement, and there is no better tool for engagement than tweeting outrageous things.  The cacophony of controversy fueled both traditional media's and new medias' business models.  A win for all media - if not necessarily for democracy.

Fooled by Psychographic Profiles and Social Engineering

In the 1960s psychographic researchers began studying how to understand consumers and their behaviors at a deeper level based on personality traits, emotional triggers, interests, needs, values and attitudes, etc.  A few decades later these findings were dusted off and combined with neuromarketing (the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decision) to study how various advertisements and political messages impacted people with different psychological or psychographic profiles.  

The data for a large number of psychographic profiles was infamously collected from personality quizzes, surveys and games on Facebook and other social media platforms without the knowledge of the user, or as claimed - the platforms themselves.  All of this data was eventually combined with social engineering strategies and methods, and a military tactic called “information operations” by political strategists for the purpose of  influencing large populations.

Twitter and Tweet Convert - Kevin Benedict

Twitter Conversion

It's true.  I am but a recent convert to Twitter.  Since I typically write obnoxiously long articles, I had a difficult time understanding the value of a technology that limits itself to 140 characters.  I have now, however, seen the light and the light is an iPad app.

I use the iPad application Flipboard.  Flipboard and Paper.li are two applications that convert RSS feeds, tweets, Facebook and other content into online newspapers or magazines that are easy to read.  I am very impressed with Flipboard's ability to show the original tweet, and automatically open up the tiny URL link and display the content in the online newspaper format. 

I was simply too impatient to read through a list of tweets with enticing titles about world changing mobile technology, and not be able to see the content without waiting for the link to open in a browser and display the content.  In Flipboard it is a one step process.  All the tweet links are automatically opened and displayed in the newspaper.  BEAUTIFUL!