Information and Flash Mob Tactics - Plus Paul Revere's Speed

Recently anti-mask and anti-testing activist, using mobile phones, video and social media platforms, called for a flash mob style protest at the Legacy Salmon Creek Medical Center emergency room in Vancouver, Washington.  They were protesting against the hospital's requirements that patients be tested for Covid-19 upon entering the hospital.

The anti-maskers that organized the 15-20 person flash mob protest stated their goal was to be able to "push a button on their mobile phone" and send information that would summon 10 activists in 10 minutes, 100 in 100 minutes and 1,000 in 1,000 minutes."  A speed they hoped would be fast enough to surprise the targets of their protest.

That got me thinking about information and "summoning" speed.   I wondered how long it took the American colonists to distribute information and summon their militia to meet the British in Lexington, Massachusetts on April 19, 1775?  

Here is what my research found.  Paul Revere's 12.5 mile ride on a horseback to warn the colonists that the British were coming took approximately one hour.  Paul arrived in Lexington about 12:30 AM on April 19.  

Once the colonist received the warning information that the "British were coming!" they got dressed, grabbed their weapons and ran, walked or rode their horses to meet the British in Lexington.  The "shot heard around the world" was fired just after dawn in Lexington.  Based on these records it appears it took around 6 hours to distribute information and summon 500 colonial militia to confront the British.

One of the anti-maskers stated goals was the ability to summon 1,000 protesters in 1,000 minutes (16 hours). With today's social media, internet and mobile devices is that a stretch goal? In about 6 hours the American colonists had gathered approximately 500 militia, and the information was distributed on horseback. 

At least in this instance, it appears Paul Revere's team and their horses beat the "summoning" speed goals of today's anti-maskers.  Paul's team was able to carry information out and summon more people at a faster rate.

I recognize this certainly will not always be the case, but that doesn't stop us from enjoying this bit of silly trivia.

Don't forget to subscribe or follow me if you want more silly trivia, plus not so silly discussions on the future.

 

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Kevin Benedict

Partner | Futurist | Leadership Strategies at TCS

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Technologies Without Strategies

Layers of GIS Maps

Fingerspitzengefühl: The literal translation of this German word is finger tip feelings.  It is used to describe one's ability to maintain situational awareness by receiving real-time data. 

The problem with fingerspitzengefühl, in addition to difficult pronunciation - is knowing how much data a person needs in order to maintain situational awareness without it being too much.  Today we have data coming at us from every direction.  In fact, as I am writing this article I was notified that my security camera detected humans at my front door.  I now have situational awareness, but at the cost of distraction.  What is really needed is not just any information, but information that will materially impact one's ability to succeed.

Digital Transformation Requires a Doctrine

Knights using Stirrups for Balance

In my 30+ years in the high tech industry I have often heard the business maxim, “Develop a business strategy first, and then find the technology to support it.” This teaching I have come to believe is wrong.

Let me support my argument by first asking a few questions.  What came first e-commerce or the Internet, mobile commerce or wireless networks, commercial airline travel or the airplane, knights in shiny armour being used as shock troops, or stirrups?  Answer: Stirrups of course!  Innovations and technology have a long history of appearing first, and then doctrines and strategies forming later.

What we are learning is if your outdated business doctrines and strategies are dictating the speed of your technology adoptions - you are in big trouble! The world is moving much too fast and organizations must now align the tempo of their business doctrine and strategy evolution with the pace of technology innovations and customer adoptions.

"Strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never." -- Napoleon Bonaparte

A Digital Leader's Playbook

Digital Strategies

Winners know how to win. When competition, data and/or rules change, so do their game plans.  Recently while watching NFL football, I was intrigued by a discussion between analyst about how the best coaches can change their strategies mid-game based on new and different data.  Some coaches are able to pivot, others can't.  

What follows is a list of key strategies, concepts and mindsets that will help your enterprise win:

A Deep Dive into Influencer Marketing and Strategies with SAP's Ursula Ringham

In this interview I recorded with SAP's Ursula Ringham, she shares her insights and experiences operating in one of the largest and most sophisticated influencer marketing organizations anywhere. She details SAP’s thinking around influencer marketing and how it operates. If you are a marketer wanting to organize an influencer marketing effort, this interview is for you.

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership: SAP Hybris' Global VP, Strategy and Solution Management, Jackie Palmer

In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marketing, sales automation, customer service, commerce/e-commerce and customer data cloud.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Join the Linkedin Group Digital Intelligence

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital and Marketing Leadership Series: Efrat Ravid, CMO ContentSquare

In this episode we dig deep into website analytics and customer journeys with digital marketing expert and CMO Efrat Ravid.  We explore the topics of romance in France, website habits in Germany, how to use activity-based analytics to help businesses understand exactly what content is working and effective, plus much more. This interview is valuable to any digital/website marketing leader or practitioner.  Enjoy!


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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digitally Transforming the Customer Experience

We have been traveling a lot lately. Why? Here at Regalix, we help large global companies with their customer success and sales enablement initiatives, which include things like digital marketing, knowledge management, customer experiences, sales operations, customer service and support, rewards and loyalty programs, etc., all of which are critical to the business and are today being digitally transformed. While helping businesses transform themselves in these areas we have seen and learned a great deal. Let me share some of the lessons we have learned.

An Executive's 2018 Checklist for Digital Transformation

“The size of competitors and the longevity of their brands, are less predictive of future success than the importance they give to data, the quality and speed of their information logistics systems, and the operational tempo of their business.” ~Kevin Benedict

More data is being generated today than ever before, and in 2018 leaders should be laser focused on investing in and implementing the following digital systems/solutions:

• Data collection
• Big data analytics
• AI/Machine learning
• Automation (RPA)
• Security
• Real-time contextually relevant personalized experiences

There is a new sense of urgency today as businesses realize data is the blood that runs through the veins of a successful business in this digital era, and that data has a shelf life, and the value of it diminishes rapidly over time.  In an always-connected world where consumers and their needs are transient, timing is everything and a special type of data is needed – real-time data. In order to capture competitive advantages and contextual relevance before data expires, enterprises must deploy optimized information logistics systems (OILS) that deliver on the potential fast enough to exploit it.

Rethinking Education in the Digital Age

Center for Digital Intelligence™

Have you considered how the traditional textbook author/publisher, teacher, student and parent relationship should change as a result of digital transformation?  In this article let's explore how this traditional process can be greatly enhanced with digital technologies.  Traditionally a physical textbook is published in one format for all students.  Sometimes, at a great expense, they can be translated to another language.  There are several challenges with that.  Not all students learn in the same manner or language, physical textbooks can only use images and texts on paper, and today's students are more accustomed to accessing, reading, watching and listening to content in a digital format on smartphones, tablets and laptops.

Digital formats, however, can be integrated with all kinds of digital media.  The devices or hardware that reads digital formats (smartphones, laptops, tablets, etc.) also mostly support GPS and mapping.  With GPS sensors, authors can integrate location data from Google Field Trips, to make their textbooks location-aware and more contextually relevant to the reader.  For example a student could be reading about Lewis and Clark's explorations, and their digital textbook could automatically show them nearby locations, photos, video clips, notes, podcasts, etc., related to that journey.  In addition, virtual reality and augmented reality applications could then be created to bring historic events to life.

Silicon Valley Series: Using Data the Google Way with Kevin Benedict & Tom Thimot

In this Silicon Valley Series I have the privilege of interviewing very smart and experienced Silicon Valley veterans on a variety of important business trends, technologies and strategies.  I hope you find this series of short interviews interesting.

In this episode I am joined by my friend and veteran Silicon Valley CEO Tom Thimot.  We dig into the lessons Google has taught all of us on the value of data, and how data can be used as a competitive advantage.  Enjoy!


Kevin Benedict's Video Series:

• Digital Expert Series: Kevin Benedict Interviews Futurist Frank Diana
• Security as a Service and Managing Enterprise Security, Processes and Policies
• Cultural Impact on Digital Transformation
• Customer Analytics, Personalization, Privacy and Context
• Evolution of Cloud, Analytics, AI and Human Integration

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Kevin Benedict

Principal Analyst, Futurist, the Center for Digital Intelligence™

Website C4DIGI.com

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Silicon Valley Series: Cultural Impact on Digital Transformation

In this Silicon Valley Series I am honored to interview a number of very smart and experienced Silicon Valley dignitaries on a variety of important business trends, technologies and strategies.  I hope you find this series of short interviews useful.

In this episode, I interview Tom Thimot, a veteran three time CEO of Silicon Valley companies, on the importance of developing the right culture in your enterprise so you can compete successfully in an age of digital transformation.  Enjoy!

The 12 Step Plan for Digital Transformation Speed

It took Magellan’s crew three years sailing ships to circumnavigate the earth.  Today, at hypersonic speeds of 7,680 MPH, it takes just over three hours to circumnavigate the earth.  Data on the Internet, however, travels at 670 million MPH, which means it only takes milliseconds to circumnavigate the earth.  In this age of digital businesses and digital interactions, companies must digitally transform to work effectively in a world where mass information moves at these unimaginable speeds.

It's not just IT systems that are impacted by the volume and speed of information.  The creators of business processes that were designed and developed in an analog area, simply never envisioned a business environment that would require these operational tempos.  Analog business processes were designed to have humans involved.  These dependencies were designed to slow down the process to ensure accuracy, compliance and accountability.  Today, however, operating at the slow speeds of an analog, human dependent business process, will doom your company.  Analog business processes must be quickly automated via robotic process automation using artificial intelligence and machine learning to effectively interact with impatient digital customers and B2B partners.

Competition, Artificial Intelligence and Balloons

W. Edward Deming taught that quality is achieved by measuring as much as possible and reducing variations, and reducing variation is achieved by improving the system, not just pieces.  Japan widely adopted Deming's philosophies in the 1950s and became the 2nd biggest economy in the world.  Quality improvement didn't decrease jobs in Japan, it increased jobs.

AI now has the ability to expand and codify Deming's philosophies - to take them to the next level. AI can improve and standardize decision making based on logic, rather than the fear of missing objectives, bonuses or losing one's job.  It can continuously monitor for quality against specifications by analyzing streams of real-time data coming from embedded sensors connected to the IIoT, IoT and IoA (internet of agriculture). This means companies that are aggressive early adopters of these digital technologies will have more knowledge, higher quality and significant competitive advantages, which means more demand for their products, sales, customer service, manufacturing, distribution, etc.  It also means aggressive adopters will likely generate more jobs.

The 7 Imperatives for Thriving During Digital Transformation

Center for Digital Intelligence

These days it's not hard to identify the challenges organizations are facing during today's rapid business and digital transformation.  What's more difficult is knowing how to succeed.  The following recommendations are the result of our analysis after interviewing 37 executives and over 80 high tech professionals involved in digital technologies.

1. Develop and monitor your own digital mindset and that of your organization's: Understand the need to continuously upgrade and update your own thinking, as well as your organization’s.  Accept that digital technologies and a connected world are here to stay, and that the path to business success resides in them. Understand digital technologies and their capabilities, and rethink every aspect of your business, and business strategy, with a digital mindset.
2. Recognize the role culture plays in being successful in three key areas: your leadership, institutional and customer culture.  Purposely develop a digital culture that accepts and embraces the rapid pace of change that comes with the Fourth Industrial Revolution.

Time Continuums as a Competitive Advantage in Digital Transformation

We humans have a finite speed at which we think, analyze and make decisions that is largely determined by biology, chemistry and physics.  These limitations were not a problem when business was conducted largely by face-to-face interactions with other humans.  Today, however, in the digital age, businesses must operate in “digital” and ultimately in “future” time. Here’s a closer look at these different time continuums:

Human time: Time governed by our biological and mental limitations as humans. We can only focus on a small set of data before our minds are overwhelmed.  When important decisions must be made, our brains need time, significant time, to weigh all the variables, pros and cons and possible outcomes in order to arrive at a good decision.  In times of high stress when making fast decisions is required, many of us don’t perform at our peak.  In addition, weak humans that we are, we need sleep.  We are not always available; we require daily downtime in order to function.

Speed as a Competitive Advantage in Digital Transformation

The concept of speed as an advantage is not new. Over the course of 700 years, the Romans built and maintained a system of roads extending over 55,000 miles to enable speedy communications and the quick movement of troops across the vast expanse of the empire.

What’s different today is that digital technologies have warped our perception of time. As an example, a person might say they live five minutes from town, but that can have widely different meanings based on whether they were referring to walking or driving a car.  Digital technologies compress our perception of time and space while expanding our expectations of what can be accomplished in a given time. We expect to complete the equivalent of one hour of shopping in a supermarket in one minute online.  These changes significantly impact the way businesses must operate in a digital era to compete and remain relevant.

Making the Hard Decisions in Digital Transformation

How can an organization with decades worth of accumulated ERP customizations and configurations, IT systems and customized software applications digitally transform fast enough to keep up with the rapidly changing behaviors of digital customers? That is a hard question most organizations are wrestling with today.  Often complex custom IT environments served a purpose in a past era, but today where IT speed and agility are required, they serve as anchors restraining an organization from moving forward and digitally transforming fast enough to compete.

Like a CEO that closes down or sells a profitable business unit because it no longer fits with where the organization is going, CTOs and CIOs must rapidly shut down or replace IT systems and processes that no longer support the reality of today, or the vision of the future based on the best information available today - not yesterday. Keeping an outdated IT system or business process for the purpose of achieving a positive return on the original investment is a strategy based on pride, not logic.

New Rules for Start-Ups in the Age of Digital Transformation

I have had the opportunity to work for and around a good many start-ups during the course of my career.  Often the start-up founders would simply define a problem, develop a solution and launch a company.  The marketing department would then do their very best to identify the individuals in each target company that experienced the problem and had a budget to fix it.  This was always a challenging task, but it is even harder today.

Today, start-ups must not only identify a problem that needs solved, but they must compete against "digital transformation" initiatives in both the business and IT organizations that are trying to reduce complexity through the elimination of applications, customized software solutions, IT systems, multiple instances of ERPs and vendors.

The goal of many organizations today is to simplify the IT environment, and to make business processes much faster and agile.  I see many companies seeking to standardize on a handful of platforms like Salesforce.com, SAP, Adobe, Ariba, SuccessFactor, etc. Too many systems in an IT inventory, means too much complexity and the increased risk that data will be compromised, and that systems will be too expensive to maintain, secure and upgrade.  In this age of fast changing digital consumer behaviors, flexibility and simplicity equal organizational speed to keep up with their markets.

What is the answer for start-ups?  Start-up solutions must appeal to the digital transformation goals of their target customers.  It means their solution must be cloud based and automatically upgraded to stay aligned with customer's core platforms and systems.  It means offering artificial intelligence enabled robotic process automation, chatbots and machine learning that can improve predictability, simplify complexity and eliminate troublesome areas of service and performance.  It must not result in any additional layers of complexity, rather new solutions need to solve big problems, while at the same time reducing complexity, and increasing agility and the operational tempo of the business.



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Kevin Benedict

President, Principal Analyst, Futurist, the Center for Digital Intelligence™

Website C4DIGI.com

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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Join the Linkedin Group Strategic Enterprise Technologies

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation and Competitive Decision-Making

The winning trinity in competitive decision-making includes people, ideas and things according to the renowned military strategist John Boyd. Although competitive decision-making is not yet an Olympic sport, it affects us all.  Leaders (people) must become trained experts at using digital technologies to make fast decisions.  Leaders must use the right strategies and methodologies (ideas) to make wise decisions fast, and they must collect the needed data and analyze it fast enough using the best solutions (things).  If any component of this trinity is weak, it will be hard to compete.

In a recent survey of high tech VP level and above executives that I conducted, few companies have a formal training program in place to help develop their leaders to be skilled at digital transformation and competitive decision-making.  Most enterprises are just rolling the dice on the skill levels of their leadership.  Given the emerging challenges that digital transformation introduces to a complex business, I would strongly advise companies to invest in formal digital leadership development.

Some of the key goals of digital transformation are to speed up and improve interactions with digital customers, and to be able to react faster to new information.  As digital technologies (things) provide more real-time data, and real-time data analysis, new strategies (ideas) for making real-time decisions must be implemented by leaders (people) or their proxies.  In the future, more and more proxies involved in real-time decision-making will be in the form of robotic process automation systems using artificial intelligence and machine learning.

Any business process where there is a documented best practice for how best to respond to various data inputs can be automated.  As data inputs become more real-time, human leadership decision-making becomes the source of latency in the system.  I predict that decision-making will increasingly be a source of competition, and that decisions will soon be divided into those where there is a defined best option already which allows for rapid automation, and those that have ill-defined options and require humans' capacity for creativity to solve.

My latest video from the field:

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Kevin Benedict

President, Principal Analyst, Futurist, the Center for Digital Intelligence™

Website C4DIGI.com

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Strategic Enterprise Technologies

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.