A Deep Dive into Influencer Marketing and Strategies with SAP's Ursula Ringham

In this interview I recorded with SAP's Ursula Ringham, she shares her insights and experiences operating in one of the largest and most sophisticated influencer marketing organizations anywhere. She details SAP’s thinking around influencer marketing and how it operates. If you are a marketer wanting to organize an influencer marketing effort, this interview is for you.

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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.