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Showing posts with the label Influencer

Facebook Decides What People Think

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The preamble to the United States constitution is so 1787.  Back then our founding fathers wanted important decisions about our nation's future to be decided by "We the people."  Today, however, we have opted to let social media and big tech companies make some of our most important societal decisions without us.  I'm quite certain that is not what our founding fathers intended. Here is a excerpt from an article in the New York Times today, "The social network [Facebook] announced on Wednesday that it had started changing its algorithm to reduce the political content in users’ news feeds. The less political feed will be tested on a fraction of Facebook’s users in Canada, Brazil and Indonesia beginning this week, and will be expanded to the United States in the coming weeks, the company said."

Revealing Mind Manipulation Techniques

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In Washington DC, Silicon Valley, Russia, China, New York, Iran and thousands of other locations around the world influencers are developing and implementing strategies that exploit human vulnerabilities to sell products and amass power.  Many of us so called "influencers" and/or "marketers" have studied for years and learned how we can utilize current social and collaborative technologies and databases of followers/contacts/connections to influence people.  We have developed content that appeals to our targeted audiences and collected followers.  Although these technologies and efforts in most cases have been used to distribute useful knowledge and advice, they can also be used for nefarious manipulation.  For the past month I have been working on a project about the future of information, truth and influence .  The violence and insurrection on January 6, 2021 in Washington DC has made me regret I had not started this project and shared it years ago.  I believe it

Learning Content Strategies from the Best with Jenn VandeZande SAP's Editor in Chief for SAP CX

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A couple of weeks ago I had the pleasure of spending time with and from learning from SAP’s Editor in Chief for SAP Customer Experience, Jenn VandeZande.  We talked all about thought leadership strategies, working with influencers and other fascinating topics.  Here are some of the choice excerpts edited for readability. KRB: Jenn, tell us about your thought leadership approach and strategy. JV: Thought leadership means discussing current trends in a way that is relevant to the market now, and in the future.  I also focus a lot on evergreen content and making sure that we're not putting a timeline on content that we publish.  In addition, I want to be inclusive.  I purposely recruit women and people of color to be thought leader contributors, previously there were just a lot of white men sharing content on the site. I think that to be relevant we must include everybody, and in order to do that we need to be purposeful about recruiting and encouraging them to share. KRB:   Let’s ta

A Deep Dive into Influencer Marketing and Strategies with SAP's Ursula Ringham

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In this interview I recorded with SAP's Ursula Ringham, she shares her insights and experiences operating in one of the largest and most sophisticated influencer marketing organizations anywhere. She details SAP’s thinking around influencer marketing and how it operates. If you are a marketer wanting to organize an influencer marketing effort, this interview is for you. br /> ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.