Showing posts with label influence. Show all posts
Showing posts with label influence. Show all posts

The Telegraph: A Catalyst for an Improved Standard of Living

The "Special Century" is a name given by historians to the period of time starting in 1870 and ending in 1970.  This century launched an astounding variety of innovations and inventions, plus supported a historic rise in the standard of living for much of the world.  Never before in history had so many far reaching history-shaping developments happened in such a relatively short period of time.  

Why 1870?  What about the Renaissance, the Scientific Revolution, the Age of Enlightenment, the Industrial Revolution and the Information Age?  Why was 1870 the date when innovations and inventions came together to dramatically raise the "standard of living" for many?

I propose the telegraph is a key part of that answer.  It was a keystone invention that not only enabled economic growth in ways never before possible, but it also played an important role in making all of our lives better. 

The most direct impact of the telegraph was the revolution in time and communication. The telegraph obliterated the time barriers that hindered information transfer, transforming it into an instantaneous process. This had a profound influence on many aspects of life and industry.  

The telegraph also contributed significantly to economic development. Rapid exchanges of information facilitated trust and prompt business decisions enabling companies to adapt swiftly to market conditions. This efficiency led to the creation of new wealth and indirectly improved living standards. 

The telegraph also enabled the rise of modern financial markets as real-time communication of stock prices made it feasible for a wider audience to participate in financial exchanges and wealth creation, thus contributing to broader economic growth.

The geographic expansion of businesses were directly fueled by the telegraph. Telegraphs allowed companies to manage far-flung operations efficiently. Information from distant markets could be gathered and processed almost instantaneously, leading to better decision-making. Moreover, the telegraph enabled effective coordination of supply chains. Businesses could manage deliveries and inventory across vast geographical areas, driving down costs and driving up efficiency. 

The telegraph also played a vital role in the early stages of globalization. It linked continents and made international communication convenient and swift. This gave businesses access to global markets, making it feasible to sell products and source raw materials internationally. The ease of international communication also meant that diplomatic discussions could be sped up, smoothing the path for global trade agreements and fostering international cooperation. 

Furthermore, the telegraph revolutionized the financial world by enabling telegraphic transfers. This allowed money to be transferred quickly over large distances, facilitating global trade and investment. Telegraphic transfers allowed businesses to expand into new regions, fueling the process of globalization.

The telegraph was a pivotal innovation in human history. Its contributions to societal communication and business processes profoundly shaped the trajectory of the developed world. By enabling faster and broader communication, the telegraph allowed businesses to reduce information blind spots in operations, expand and globalize. This invention laid the foundation for subsequent communication technologies and set the course for the interconnected world we live in today. 

This is not, however, the whole story.  The account, so far, has been largely about how the telegraph enabled businesses to expand, and the economy to grow.  Our standard of living, however, is something different.  It involves things like clothing, food, health, transportation, home, energy, communications, information and work.  Our rising standard of living during this time in history didn't just happen by accident.  It took many people from around the world with a shared purpose to improve the human condition.  This ambitious global movement, known as the progressives, required a new kind of communication strategy to help it all work together.  The telegraph was a timely solution.

The Progressive Era, (1880s to 1920s), was a period of broad social and political change.  Progressive movements at the time aimed to address problems caused by industrialization, urbanization, immigration, and corruption in government.  The organizers of these movements were fast learners and utilized the telegraph to their advantage in organizing activities, campaigns, legislation and voters.  The telegraph was essential for them to coordinate their activities across large geographic areas in near real-time. This new kind of communication strategy was used successfully to organize a national convention of women's clubs in 1889, a national strike of railroad workers in 1892, and a national campaign against child labor in 1900 to name a few.

The opponents of the progressive movements were slower at adopting these new kinds of global, near real-time and mass communication strategies powered by the telegraph, and as a result the progressive movement was able to achieve many of their goals, such as passing child labor laws, establishing the Pure Food and Drug Act, and winning women's suffrage all of which enhanced the standard of living for millions.

The telegraph was also a key component in the growth of the press during the Progressive Era.  Organizations like the Associated Press and Reuters were called wire services because of their connection with the telegraph.  These telegraph based news wire services were instrumental in exposing corruption and promoting social and political change during this time. It was a symbiotic relationship between the telegraph, the progressive movement and news wire services that influenced many social changes that broadly improved our standard of living.

The telegraph represented a revolution in communications rivaling both the printing press and the Internet, plus it was instrumental in helping improve the standard of living for ultimately billions of people.

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Kevin Benedict
Futurist at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Information as a Weapon

There are many important subjects and debates worth considering today including the merits of globalization, economic systems, freedom, equality, personal dignity, pluralism, human rights, politics, morality, peace and our future.  All of these important discussions are informed by information.  As such, how to find, capture, validate, weigh and authenticate information is critical to our societies' futures.

Just today, I read how TikTok has stopped information from outside of Russia from being viewed by Russian users.  That means Russian users get only a one-sided, Russian view of the war in Ukraine.  A biased, one-sided view does not support rational, balanced perspectives and objective decision-making.  The same challenge arises if any of us limit our news and information to only one perspective.

My wife insists on reading news from a wide variety of sources, even sources she most often disagrees with.  I hear her grumbling when she reads, but she adamantly defends the need to include a plethora of viewpoints in order to gain perspective.  She is a wise lady.

Projecting Power and Influence

At the height of Rome's power they had more than 29 great military highways, 113 provinces were interconnected by 372 great road-links, and the whole road system comprised more than 400,000 km of roads, of which over 80,500 km were stone-paved.  This enabled the romans to flourish as a civilization for over 400 years and to project their power and influence to the ends of the known world.

The Roman roads offered value in many ways.  They enabled trade and supplies to move, cultural influences to expand, knowledge to be shared and the use of effective military strategies based on the predictable movements of Roman legionnaires who could march 24 miles in 5 summer hours when pressed for short amounts of time, and 20 miles a day indefinitely in all weather.  This was only possible because of the investment in and the quality of the roads.

Today the internet is the modern equivalent of the Roman road.  Products can be sold, tracked and delivered just about anywhere in the world because of the internet.  The internet, however, also enables those with nefarious intent to project power and influence on people around the world, and it is the place where information warfare is now fought.

The Vulnerable Targets of Social Engineering and Mind Manipulation

It is disturbing to learn that if social engineers identify you as older, prone to conspiracy theories, low-informed and/or less educated, working poor or black, they will target and bombard you with nonstop disinformation on social media at a level much higher than others.  Why?  To answer that question let's review the rules and strategies social engineers follow to bend the minds of the most vulnerable:
  1. Research has shown that less-informed and less-educated voters are more likely to believe falsehoods.
  2. Social engineers have found it is easy to mislead older people and those prone to conspiracy theories.  
  3. Those that already have a bent toward conspiracy theories are most inclined to spread unverified rumors.
  4. Social engineers understand that the most vulnerable to mind manipulation are the lower-middle class, working poor, elderly and blacks. These groups are driven by the insecurity of their place in society and in the economy. They’re easiest to influence by sharing stories that others are out to trick them and the world is out to get them. 

The 21 People Who Control the World

Facebook's Mark Zuckerberg has appointed twenty members to his new "Oversight Board." This board decides what Facebook's 2.7 billion users can read, watch, listen to and share on the social media platform.  They also decide which world leaders are allowed on the platform and what they can say.  

One of the Oversight Board's most significant upcoming decisions is whether to allow former US President Donald Trump, who is currently being impeached and on trial for starting an insurrection, back on Facebook where he can share his views of the world with billions of people.

Given the power of social media to alter people's thinking and behaviors, organize agitation and incite insurrection, this is a lot of power to leave in twenty Facebook appointed people's hands.  Have you ever stopped to think about the implications of that power?  These board members were not elected by citizens, but rather appointed by one person, Mark Zuckerberg.

Citizens have spent decades and even centuries organizing, debating, designing, writing and amending constitutions, protecting liberties, developing regulations, laws, processes and policies to manage and operate their Nation State.  Then along comes Facebook, a for-profit-business, which now will be making the most basic decisions on what information the citizens of these Nation States can read and share, and which global leaders are allowed to address them. That places Mark Zuckerberg in the consequential position of information "Kingmaker" to the world.  Are you OK with that?  Do you trust Zuckerberg with the health of your democracy and the minds of your citizens?  

No serious observer of recent history can question social media's ability to influence people's thinking and behaviors.  In the hands of expert influencers and propagandists true information becomes fake, and fake information true.  Are we OK with leaving that kind of power and influence over our lives, citizens and Nation States in the hands of one Silicon Valley technology executive and the twenty Oversight Board members he appointed?

Information is critical as is the appropriate management of it.  What are your thoughts?

Read more on the Future of Information, Truth and Influence here:
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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

The Utility of Truth

I have the good fortune to meet with and interview many distinguished business and technology leaders in the normal course of my work.  One of the most common subjects of discussion is the increasing importance of data and data analytics.  Everyone needs data and an understanding of what it means to operate today.  Data is captured and analyzed to determine facts, and the facts are weighed and measured to derive the truth.  Without data, facts can’t be supported, truth can’t be determined and effective reasoning cannot be applied.
Leonardo Da Vinci was one of the first to see clearly that knowledge of science would have to come from repeated experiments done, not unproven ideas. He was also the first scientist that correlated mathematics and science.
Most people recognize the role of truth in reasoning.  Reasoning without truth is like programming without logic.  It doesn’t work.  Computers run on logic as does nearly the entire world as a result of digital transformation. Truth and logic allow others to replicate your processes by following the logic, testing it, and debugging any issues.  That is why it is so critical, in an advanced digital society, to respect and honor the value and utility of truth and logic.  Without truth scientific breakthroughs and processes can’t be delivered, digital systems and economies can’t operate, and governments cannot sustain the trust and cooperation of their citizens.

If a person rejects data, denigrates facts and devalues truths, then their ability to use logic and reasoning to make good decisions is severely limited as is their ability to lead.  In the absence of reasoning, superstitions, bias, false narratives and prejudices find room to grow.
Galileo was one of the first modern thinkers to clearly state that the laws of nature are mathematical.
When I ask business leaders to identify emerging technologies they feel will have the biggest impact on their business in the near future they most often list technologies like artificial intelligence, machine learning, IoT, automation, robotics, personalization, etc.  All of these emerging technologies and their potential value to society are fully dependent on data, data analytics, determining facts and the revealed truth, and then using truth within logic systems to build cool things like autonomous self-driving cars!

Given the absolute centrality of data, facts, truth and logic to our current and future quality of life and common good, it would seem we could all agree on their value and utility, but alas we seem to be experiencing a crisis in truth and reasoning.  Truth today, rather than being the highly valued output of a reasoned and logical process is increasingly being supplanted by unsupported opinions, superstitions, bias and emotions - that require no data, facts or revealed truth to support them.
People will generally accept facts as truth only if the facts agree with what they already believe. ~ Andy Rooney
Rather than finding ways to utilize truth for the common good or at least to gain an economic advantage, some seem committed to destroying the utility of truth.  We see this demonstrated in the politicalization of news, data, facts, science, research, healthcare, education, etc.  It seems many forget that the quality of life before science, scientific processes and good engineering, wasn’t so great and often very short.

In this time of global pandemic, it is of the utmost importance that we all lean on data, scientific processes, analytics and truth derived from reason.  Covid-19 will ultimately be overcome with virology, epidemiology, physics and behavior. To reject science, scientific thinking, accumulated knowledge and experience in favor of superstitions and gut feelings today is to reject the very foundations of our civilization.
Don't prejudice my opinions with your facts. 
When significant portions of our population harbor a distrust for truth, and the trusted and reasoned processes for determining it - we are in serious crisis.  Our ability to compete globally is largely determined by our ability to innovate based on sound science and engineering principals.  Truth, and the benefits realized by having a proven and logical system to derive it, are essential to our society's common good and future.

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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Revealing Mind Manipulation Techniques

In Washington DC, Silicon Valley, Russia, China, New York, Iran and thousands of other locations around the world influencers are developing and implementing strategies that exploit human vulnerabilities to sell products and amass power.  Many of us so called "influencers" and/or "marketers" have studied for years and learned how we can utilize current social and collaborative technologies and databases of followers/contacts/connections to influence people.  We have developed content that appeals to our targeted audiences and collected followers.  Although these technologies and efforts in most cases have been used to distribute useful knowledge and advice, they can also be used for nefarious manipulation. 

For the past month I have been working on a project about the future of information, truth and influence.  The violence and insurrection on January 6, 2021 in Washington DC has made me regret I had not started this project and shared it years ago.  I believe it is our responsibility, as influencers, to be transparent and share how social and collaboration technologies, databases and networks all work together to impact the way people think.  As recent events have demonstrated, there can be extreme power with real-world impact derived from online influence.  We as influencers have a responsibility to help our readers become more critical thinkers that understand how online influence and mind manipulation happens so all of us can be more alert and critical consumers of online content - and better citizens and more educated participants in our democracy. 

Here are some introductory talking points:
  1. Current and future information related arguments are and will be more dangerous than in the past because of their direct, personalized influence on vast numbers of targeted individuals, businesses, communities, societies, governments and economics.
  2. Targeted influence campaigns over time can change people's perception of reality and can quickly turn into mob, swarm and cancel culture behaviors.
  3. The combination of in-depth individual profiles (consumer/voter data) and targeted social media messaging strategies means external parties can create a personalized "messaging bubble" around each of us that will over time influence how we think and view the world.
  4. Organizations are increasingly using society’s networks to directly attack their opponents' leaders, decision-makers and members in order to destroy their unity, credibility, fortitude, perseverance, confidence and willingness to serve. 
  5. There are increasingly well funded and highly effective influence operations being implemented to change target audiences’ reality based on their emotional vulnerabilities and current perceptions of truth.
  6. The velocity of information and disinformation today is overwhelming gatekeepers, fact checkers and audiences everywhere, and those with nefarious intent understand this and are skilled at introducing misinformation into societies' conversations.
  7. Influencers and information manipulators today have thousands of ways to distribute ideas, and the speed advantage over traditional gatekeepers to get these ideas (true or false) quickly and widely disseminated before they can be fact checked and censored.
  8. The strategic influence advantage goes to the side that fields the most credible and compelling messages for a particular group’s reality and emotional vulnerability.
  9. Information is being used both defensively, offensively to change the way people think.
  10. Those who control what goes into an audiences' brain  – controls them and the power they represent.
  11. Provocative information (both real and fake) fund media and social media’s business models.  It is in their financial interest to amplify engagement, agitation and anger to increase ad revenue, readership and influence.
This is just a start.  Please recognize how this works.  Understand these strategies are funding the business models of social networks.   Organizations that are intent on changing the way people think are willing to invest billions to accomplish this.

All of us connected humans are subjected to a daily bombardment of intentional internet-based mind manipulation, including our customers, prospects, middle schoolers, consumers, elderly, depressed, discontent, agitated, vulnerable, ignorant and criminal.  In a recent study it was found those age 65 and older shared over six times more fake news articles than did the youngest user groups in the study.  This older group simply doesn't seem to understand that influence campaigns are being deployed to impact their thinking, and that they are being unwitting participants in it.  Please make sure you are not one of these.

If you find yourself agitated, angry or motivated to share an opinion or article with others on social media, first ask yourself where did this information originate from, who are the sponsors of it, and what are their motivations for stirring you up?  Who benefits from this agitation?  What are the outcomes the original authors are hoping for?

Social media companies have recently tried to tap down misinformation, however, research indicates that despite these efforts the viral nature of false news continues to take advantage of the algorithms that gin up what people see on those platforms. The [social media] algorithms often reward outrage over accuracy and telling people what they want to hear, or what gets them angry can easily overwhelm the truth. https://www.nytimes.com/2020/12/22/technology/georgia-senate-runoff-misinformation.html?referringSource=articleShare.

All people and organizations today must realize they are immersed in an information and misinformation battlefield and critical thinking and analysis are absolutely required.  Business leaders are starting to recognize this as a survey conducted by The Leadership IQ, consisting of 3,272 business leaders reveals:
  • 59% are concerned about ‘fake news’ in the workplace 
  • 24% rising to the level of ‘very concerned’ 
  • 64% are concerned about ‘alternative facts’ in the workplace 
  • 27% rising to the level of ‘very concerned’
  • 58% believe that nowadays it is easier for people to get away with lying
Misinformation can not only divide a country, but it can also kill hundreds of thousands of people as our current experience with the Covid-19 pandemic demonstrates.  Here is how it works, "Fake news operates by ‘masking healthy behaviors and promoting erroneous practices that increase the spread of the virus and ultimately result in poor physical and mental health outcomes’ by limiting the dissemination of ‘clear, accurate, and timely transmission of information from trusted sources and by compromising short-term containment efforts and longer-term recovery efforts."  https://link.springer.com/article/10.1007/s11077-020-09405-z

Influence campaigns and strategies are so recognizable today many even have their own names.  "The Russian model, rests on the principle that people get convinced when they hear the same message many times from a variety of sources, no matter how biased…If you make a claim that is truly outrageous, it will attract attention and eyeballs, spread far and wide, and ensure that people hear it repeatedly — and over time begin to believe it. 

As I wrap up this article, let me leave you with the basics of a nefarious mind manipulation or influence strategy in the hopes this will help you recognize and understand what is happening when you see it in the future.  People seeking to manipulate others by giving them an "alternative information ecosystem" all seem to follow a similar playbook:
  1. Establish a goal.  What thoughts, mental frameworks and opinions are you wanting to promote or change in your audience?
  2. Identify target audiences.
  3. Understand their emotional vulnerabilities.
  4. Understand the demographic groups most vulnerable to mind manipulation are the lower-middle class, working poor, elderly and blacks. These groups are driven by the insecurity of their place in society and in the economy. They’re easiest to influence by sharing stories that others are out to trick them and the world is out to get them. 
  5. Use high numbers of coordinated communication channels, social networks and messages to distribute and echo messages.
  6. Disseminate truths, partial truths or outright fictions to support your views.  Understand that consistency or credibility is less important than the volume of messages.
  7. Call all dissenting sources of information, truth and influence fake and villainize any and all critics.
  8. Use frequently repeated narratives that support your audiences existing views to harden them.
  9. Focus messaging on improving the “status” of your audience over other groups.
  10. Provide a spokesman willing to say the impolite things others only think.
  11. Find, list and promote your target audiences' grievances.
  12. Blame elites and specific demographic segments for all grievances.
  13. Sow distrust in existing institutions, norms and leaders. 
  14. Offer simplistic solutions to grievances.
  15. Empower your target audiences with "secret" information and conspiracies that make them feel special and valued.
  16. Give them a "holy" purpose and mission greater than themselves to urgently promote and defend.
  17. It's helpful to focus attention on a one of a kind, visionary leader that has easy answers to complex problems, and promote him/her as the only one capable of solving the big pressing problems of your target audience.
These, of course, are necessarily incomplete, but hopefully after reading this list you will be more alert to the impact of the content and information you are consuming.

Read more on the Future of Information, Truth and Influence here:
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Kevin Benedict
Partner | Futurist | Leadership Strategies at TCS
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Our Minds on Facebook Algorithms


As a futurist, I write often about the advantages of digital transformation for organizations and how early adopters gain extra advantages that aren’t available to laggards. One of the best demonstrations of this point was when Brad Parscale, the digital director of Mr. Trump's 2016 campaign, shared that using Facebook was an important factor in their win.  In his words, "Facebook moved the needle for us."  He understood how Facebook's computer algorithms worked before others did.

Let’s pause a moment to define what computer algorithms are. A computer algorithm is software code written by people - in this case Facebook employees.  Algorithms consist of rules and code that enable software to perform automated reasoning.  How does Facebook use them?  Kevin Roose, a technology columnist for The Times, describes it as follows, "The platform [Facebook and its algorithms] are designed to amplify emotionally resonant posts, and people and organizations that are skilled at turning passionate grievances into powerful algorithm fodder win.”  

Facebook’s algorithms are programmed to amplify content based on these rules: controversy wins, and negative content beats positive content.  Facebook’s algorithms love arguments, debates and agitation.  Parscale understood this before his opponents.  A recent Forbes article also supports this view, "The recommendation algorithms on social media might be complex and somewhat mysterious, but they generally favor engagement; thus, controversy."  If you want to attract a mass audience on Facebook or many other social media sites be controversial - that's how the algorithms are programmed.  It's not truth or virtue, it's whatever causes audience engagement (i.e. high blood pressure).  Higher audience engagement, not surprisingly, equates to higher ad revenue for Facebook.

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