Just today, I read how TikTok has stopped information from outside of Russia from being viewed by Russian users. That means Russian users get only a one-sided, Russian view of the war in Ukraine. A biased, one-sided view does not support rational, balanced perspectives and objective decision-making. The same challenge arises if any of us limit our news and information to only one perspective.
My wife insists on reading news from a wide variety of sources, even sources she most often disagrees with. I hear her grumbling when she reads, but she adamantly defends the need to include a plethora of viewpoints in order to gain perspective. She is a wise lady.
Information, even if true, can be manipulated, and because of that it is critical to understand how. Has anyone ever said to you, "Now is not the time?" The timing of when information is given can impact the emotional response a person has when information is shared. Information shared by three different sources on the same day can increase the impact of the information, true or not. A magician can hold up 3 playing cards and ask you to choose one, even though the card deck has 49 other cards in it. It is a way of limiting and manipulating decision-making choices. Social engineers do that to large audiences as well.
CNN recently reported on how Western governments are working together in an information warfare campaign against Russia by intentionally, "painting a picture of a bogged down, demoralized and dysfunctional Russian military taking disastrous losses on the battlefield, and are simultaneously conjuring a vision of growing political tension inside the Kremlin." True or not, these are impressions purposefully promoted to influence the thinking of specific audiences. It is an example of information being weaponized.
I also read this week in the New York Times, that the Ukraine is sending emails to Russian men sympathizing with their newly imposed military draft, "Over the last two weeks, a group of Ukrainian activists, government officials and think tanks, called the Information Strategies Council of Ukraine, has sent emails and social media messages to 15 million Russian men of draft age, between 18 and 27." This sophisticated campaign, targets only men of draft age, at a time when they are likely fearful of receiving draft notices. This is another example of information being weaponized to purposely introduce a desired emotional response.
Information and disinformation are being weaponized everywhere today. As this has been found to be an effective and cost effective way of influencing the unaware, it is likely to continue or even get worse in the future. For this reason it is more important that ever that our educational system, parents, mentors and caregivers help train our vulnerable on how to improve their ability to process information in a way that maximizes their ability to find truth, and to recognize when information has been weaponized to influence them.
The following list includes strategies, tactics and techniques professional influencers use to trick, influence and misinform the vulnerable.
- Social engineers understand how to amplify existing resentments and anxieties, raise the emotional stakes of particular issues, stir distrust, and subtly influence decisions.
- Psychographic targeting is used to create personalized content designed to influence and/or manipulate individuals or groups selected on the basis of their profiles.
- Psychological research is combined with personal data to identify a person's vulnerabilities. This knowledge is then scaled up and applied to larger audiences with similar profiles.
- Social engineers use what is posted on social media to identify persuadable audiences with “common qualities."
- Social engineering techniques are used to affect an audience’s choices, ideas, opinions, emotions and motivations, and to interfere with their decision-making processes.
- The less-informed and less-educated are more likely to believe falsehoods, and older people and those predisposed to conspiracy theories have been found to be the easiest to influence. Other vulnerable groups according to research are lower-middle class, working poor and blacks.
- Social engineering campaigns are launched at specific dates and times when target audiences are most vulnerable. These techniques are informed by "behavioral science".
- Micro-targeting allows profilers to target specific groups (or individuals), and to precisely control the timing, information, and points of contact, so they leverage psychological predispositions or vulnerabilities for maximum influence.
- Social engineers use "nudges", which are strategies used to limit-choices in an audience (like the card trick mentioned above). They reinforce habits and traditional ways of thinking, which are resistant to new information and change. This effort reduces reflection and deliberation, and limits people's choices without their knowledge.
- “Filter Bubbles” are used to limit a vulnerable person's exposure to outside sources of opinions. This lack of exposure to different ideas makes it difficult to see alternative possibilities and meanings.
- Social engineers find the most influential news and messages to put in front of micro-targeted audiences. They know what works and what doesn’t to influence a vulnerable person.
- Carefully selected information is presented to targeted audiences to influence their emotions, motives, objective reasoning, and ultimately their behaviors.
- Online trolls use social media and messaging platforms to harass and discourage specific individuals from taking part in public debate or taking specific actions, thus limiting the number of views and opinions from being shared.
- Minor issues or isolated actions are highlighted and promoted to distract from important high priority issues. Such activities tend to focus on the information environment, seeking to dilute, flood or poison it with alternative messages.
These influence and information weapons are being used on us daily. They are specifically targeting the vulnerable and unaware. It is unlikely we will be able to stop these influence campaigns from targeting us in a free society, but we can certainly do a better job of educating and training the vulnerable to reduce the numbers of "unaware."
Partner | Futurist at TCS
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.