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Showing posts with the label influencer marketing

Learning Content Strategies from the Best with Jenn VandeZande SAP's Editor in Chief for SAP CX

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A couple of weeks ago I had the pleasure of spending time with and from learning from SAP’s Editor in Chief for SAP Customer Experience, Jenn VandeZande.  We talked all about thought leadership strategies, working with influencers and other fascinating topics.  Here are some of the choice excerpts edited for readability. KRB: Jenn, tell us about your thought leadership approach and strategy. JV: Thought leadership means discussing current trends in a way that is relevant to the market now, and in the future.  I also focus a lot on evergreen content and making sure that we're not putting a timeline on content that we publish.  In addition, I want to be inclusive.  I purposely recruit women and people of color to be thought leader contributors, previously there were just a lot of white men sharing content on the site. I think that to be relevant we must include everybody, and in order to do that we need to be purposeful about recruiting and encouraging them to share. KRB:   Let’s ta

The Power of Influencer Marketing in B2B

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When many of us hear the term "Influencer Marketing" we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in a B2B context?  I've recently had the privilege of learning from and interviewing many experts on the matter - including the Global Head of Influencer Marketing at SAP,  Ursula Ringham .  Influencer marketing is about showing that other credible people, outside of your company, have similar views of the world. Influencer marketing in B2B often involves a company reaching out to associate themselves with a recognized person in an industry or market that has a high level of credibility, respect and positive influence.  Astute companies surround their brands and messaging with influencers that share similar views. Influencers are not just important in a marketing context, but companies have long chose influencers to join their board of directors, and/or become compa

A Deep Dive into Influencer Marketing and Strategies with SAP's Ursula Ringham

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In this interview I recorded with SAP's Ursula Ringham, she shares her insights and experiences operating in one of the largest and most sophisticated influencer marketing organizations anywhere. She details SAP’s thinking around influencer marketing and how it operates. If you are a marketer wanting to organize an influencer marketing effort, this interview is for you. br /> ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: SAP's VP of Influencer Marketing, Jim Dever

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In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics behind influencer marketing.  Enjoy! ************************************************************************ Kevin Benedict Senior Vice President Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Subscribe to Kevin's YouTube Channel Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.