Learning Content Strategies from the Best with Jenn VandeZande SAP's Editor in Chief for SAP CX
A couple of weeks ago I had the pleasure of spending time with and from learning from SAP’s Editor in Chief for SAP Customer Experience, Jenn VandeZande. We talked all about thought leadership strategies, working with influencers and other fascinating topics. Here are some of the choice excerpts edited for readability. KRB: Jenn, tell us about your thought leadership approach and strategy. JV: Thought leadership means discussing current trends in a way that is relevant to the market now, and in the future. I also focus a lot on evergreen content and making sure that we're not putting a timeline on content that we publish. In addition, I want to be inclusive. I purposely recruit women and people of color to be thought leader contributors, previously there were just a lot of white men sharing content on the site. I think that to be relevant we must include everybody, and in order to do that we need to be purposeful about recruiting and encouraging them to share. KRB: Let’s ta