Digital and Marketing Leadership: SAP Hybris' Global VP, Strategy and Solution Management, Jackie Palmer

In this episode we discuss digital marketing strategy and SAP Hybris with Jackie Palmer, Global VP, Strategy and Solution Management at SAP.  If you are not familiar with SAP Hybris, it is SAP’s platform for customer engagement and commerce that includes five distinct areas: marketing, sales automation, customer service, commerce/e-commerce and customer data cloud.  Enjoy!


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Kevin Benedict

SVP Solutions Strategy, Regalix Inc.

Website Regalix Inc.

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: VMware's CMO Robin Matlock

In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a  backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing with VMware’s Chief Marketing Officer, Robin Matlock.  She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO.  Enjoy!

Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Digital Intelligence

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

How Robots are Invading Commerce and Sales Enablement Processes

Robots Invade Sales Enablement in 2018

What if I told you that consumers are now happy to give up personal information in exchange for quality conversations with robots?  Let me provide some context to that question.  In my research over the past few months most recent studies show that consumers don't mind giving up their personal details if the value in return is perceived as fair.  As evidence, let me reference the extraordinary popularity this year of smart speakers powered by voice enabled digital assistants (VEDAs) such as Amazon's Alexa, Apple's Siri and Google's Assistant.  VEDAs enable what Capgemini calls "Conversational Commerce."  Conversational commerce is when VEDAs help users shop and buy things through an AI supported voice interface.  In order for them to be effective, they capture huge amounts of personal data, and consumers don't seem to mind at all.