Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
In this episode I have the privilege of sitting down with the brilliant and very busy CMO of VMware, Robin Matlock, at VMworld 2018, and taking a deep dive into marketing strategies, branding and the role companies should play in serving the greater good. Enjoy!
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
In this series we have spoken with a lot of different experts on the impact of digital transformation on enterprises and industries – usually from a backend IT system perspective. In this episode, however, we dig deep into the impact of digital transformation on marketing with VMware’s Chief Marketing Officer, Robin Matlock. She shares her insights on how VMware embraces digital transformation, how marketing in general is impacted and how she approaches her job as CMO. Enjoy!
Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
In Part 2 (watch Part 1 here) of my interview with VMware's Sanjay Poonen, we discuss VMware's strategies toward the enterprise mobility market, recent announcements and plans going forward. In addition, Sanjay announces the new AirWatch led Mobile Security Alliance with 10 initial members. This alliance supports customers seeking to mitigate the growing mobile threat landscape by providing advanced security solutions. Charter AirWatch Mobile Security Alliance members include Palo Alto Networks, Check Point, FireEye, Appthority, Lookout, Pradeo, Proofpoint, Skycure, Veracode and Zimperium.
Also, SAP and VMware plan to integrate the ACE (App Configuration for the Enterprise) approach to enable secure, instant deployment and login of SAP's SuccessFactors and Concur mobile applications on iOS and Android devices. Enjoy!
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
I had the honor of sitting down with and interviewing VMware's EVP and GM of End User Computing, Sanjay Poonen last week on VMware's beautiful 500 acre campus in Palo Alto, CA. In this interview we cover the past, present and future state of enterprise mobility, SAP's recent mobile developments and partnership with AirWatch, mobile security, application management and much more. You cannot get a more insider view of mobility today! Enjoy! Watch Part 2 here.
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
I had the privilege of interviewing VMware's EVP and GM of End User Computing, Sanjay Poonen today on the strategy behind their recent acquisition of mobile device management and security vendor AirWatch. In this interview we talk about enterprise mobility strategy, the future of mobility, cloud, social platforms and content. Enjoy!
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
