Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Showing posts with label customer journey. Show all posts
Showing posts with label customer journey. Show all posts
Hyperspectral camera embedded on an
OnyxStar HYDRA-12 UAV from AltiGator
Digital transformation is more than replacing analog systems and processes with digital ones. It is often about enabling entirely new strategies and tactics never before possible. One of these new strategies is the ability to use technologies including: artificial intelligence, predictive and big data analytics and machine learning technologies to forecast a lifetime profit and loss (PL) statement for individual customers. How is this useful? It can enable companies and brands to develop unique personalized marketing campaigns, sales and loyalty programs for individuals dependent upon how much they are likely to spend over a lifetime, rather than marketing to anonymous demographic groups.
I call these predictive lifetime profit and loss statement, PL-360. PL-360 can use data feeds from mobile apps, websites, loyalty programs and brick and mortar check-ins, etc. The more good data the better the accuracy of the predictive PL-360s.
In this episode of Future of Business TV, we speak with expert Boaz Grinvald, CEO of Revuze about using the power of analytics and AI to understand customer experiences across the entire business. Most businesses share some CX information with a limited segment of their leadership, but by using AI and automation, analytics can be shared across the entire business.
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.
We have been traveling a lot lately. Why? Here at Regalix, we help large global companies with their customer success and sales enablement initiatives, which include things like digital marketing, knowledge management, customer experiences, sales operations, customer service and support, rewards and loyalty programs, etc., all of which are critical to the business and are today being digitally transformed. While helping businesses transform themselves in these areas we have seen and learned a great deal. Let me share some of the lessons we have learned.
