Covid-19, Drones, Hyperspectral Remote Sensors and Customer P&Ls
Hyperspectral camera embedded on an OnyxStar HYDRA-12 UAV from AltiGator Digital transformation is more than replacing analog systems and processes with digital ones. It is often about enabling entirely new strategies and tactics never before possible. One of these new strategies is the ability to use technologies including: artificial intelligence, predictive and big data analytics and machine learning technologies to forecast a lifetime profit and loss (PL) statement for individual customers. How is this useful? It can enable companies and brands to develop unique personalized marketing campaigns, sales and loyalty programs for individuals dependent upon how much they are likely to spend over a lifetime, rather than marketing to anonymous demographic groups. I call these predictive lifetime profit and loss statement, PL-360. PL-360 can use data feeds from mobile apps, websites, loyalty programs and brick and mortar check-ins, etc. The more good data the better the