Silicon Valley Series: Customer Analytics, Personalization, Privacy and Context

In this Silicon Valley Series I was honored to interview a number of very smart and experienced Silicon Valley dignitaries on a variety of important business trends, technologies and strategies.  I hope you find this series of short interviews useful.

In this episode, I have the honor of learning from Silicon Valley veteran CMO (Chief Marketing Officer), brand and digital marketing expert, Mark Lewis (Twitter @marklewis_sf).  We discuss the latest trends and strategies in personalization, opportunities and privacy challenges.





Read more from the Center for Digital Intelligence™ here:

1. 12 Step Plan for Digital Transformation Speeds
2. Artificial Intelligence, Combined Actions and Digital Strategies
3. Competition, Artificial Intelligence and Balloons
4. 7 Imperatives for Thriving During Digital Transformation
5. What Artificial Intelligence Can Teach Us
6. Speed as a Competitive Advantage in Digital Transformation
7. Culture as a Competitive Advantage in Digital Transformation
8. Digital Technologies and the Compression of both Time and Distance
9. Patterns, Platforms and Automation
10. Making the Hard Decisions in Digital Transformation
11. Center for Digital Intelligence Interviews: Hitachi's Rob Tiffany on Industrial IoT 
12. Digital Transformation and the New Rules for Start-Ups
13. Digital Transformation and Leadership Development
14. Digital Transformation and Competitive Decision-Making
15. Combinatorial Nature of Digital Technologies and Legos
16. Digital Transformation from 40,000 feet
17. Winning in Chaos - Digital Leaders
18. 13 Recommended Actions for Digital Transformation in Retail
19. Mistakes in Retail Digital Transformation
20. Winning Strategies for the Fourth Industrial Revolution
21. Digital Transformation - Mindset Differences
22. Analyzing Retail Through Digital Lenses
23. Digital Thinking and Beyond!
24. Measuring the Pace of Change in the Fourth Industrial Revolution
25. How Digital Thinking Separates Retail Leaders from Laggards
26. To Bot, or Not to Bot
27. Oils, Bots, AI and Clogged Arteries
28. Artificial Intelligence Out of Doors in the Kingdom of Robots
29. How Digital Leaders are Different
30. The Three Tsunamis of Digital Transformation - Be Prepared!
31. Bots, AI and the Next 40 Months
32. You Only Have 40 Months to Digitally Transform
33. Digital Technologies and the Greater Good
34. Video Report: 40 Months of Hyper-Digital Transformation
35. Report: 40 Months of Hyper-Digital Transformation
36. Virtual Moves to Real in with Sensors and Digital Transformation
37. Technology Must Disappear in 2017
38. Merging Humans with AI and Machine Learning Systems
39. In Defense of the Human Experience in a Digital World
40. Profits that Kill in the Age of Digital Transformation
41. Competing in Future Time and Digital Transformation
42. Digital Hope and Redemption in the Digital Age
43. Digital Transformation and the Role of Faster
44. Digital Transformation and the Law of Thermodynamics
45. Jettison the Heavy Baggage and Digitally Transform
46. Digital Transformation - The Dark Side
47. Business is Not as Usual in Digital Transformation
48. 15 Rules for Winning in Digital Transformation
49. The End Goal of Digital Transformation
50. Digital Transformation and the Ignorance Penalty
51. Surviving the Three Ages of Digital Transformation
52. The Advantages of an Advantage in Digital Transformation
53. From Digital to Hyper-Transformation
54. Believers, Non-Believers and Digital Transformation
55. Forces Driving the Digital Transformation Era
56. Digital Transformation Requires Agility and Energy Measurement
57. A Doctrine for Digital Transformation is Required
58. Digital Transformation and Its Role in Mobility and Competition
59. A Revolution in Precision Through IoT, Analytics and Mobility
60. Competing in Digital Transformation and Mobility
61. Ambiguity and Digital Transformation
62. Digital Transformation and Mobility - Macro-Forces and Timing
63. Mobile and IoT Technologies are Inside the Curve of Human Time

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Kevin Benedict

Principal Analyst, Futurist, the Center for Digital Intelligence™

Website C4DIGI.com

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.