Posts

Showing posts with the label digital advertising

Digital Transformation in Marketing with SAP's CMO of Customer Experience Kevin Cochrane

Image
I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience.  SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences.  They have been deeply involved in supporting GDPR (global data protection regulation), focused on improving personalized customer experiences, and developing new brands and products (C/4Hana) to support digital commerce, sales, marketing and customer services all while helping them develop a more intelligent enterprise.  Enjoy! ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly

Digital and Account Based Marketing Expert Interview with Terminus' Co-Founder Sangram Vajre

Image
In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today.  This information is not just important to marketers and revenue officers, CIOs and CDOs are now supporting and responsible for digital customer and prospect interactions so this information is important to all leaders. Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences.  ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey.  It is also, of course, about sales teams being more effective at closing deals.  Enjoy! ************************************************************************ Kevin Bene

Silicon Valley Series: Customer Analytics, Personalization, Privacy and Context

Image
In this Silicon Valley Series I was honored to interview a number of very smart and experienced Silicon Valley dignitaries on a variety of important business trends, technologies and strategies.  I hope you find this series of short interviews useful. In this episode, I have the honor of learning from Silicon Valley veteran CMO (Chief Marketing Officer), brand and digital marketing expert, Mark Lewis (Twitter @marklewis_sf).  We discuss the latest trends and strategies in personalization, opportunities and privacy challenges.

My Best Articles on Mobile Commerce Strategies 2015

Image
In 2015, a master strategy for mobile commerce emerged.  Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious.  We recognized a new kind of partnership is required between customers and trusted vendors.  One that requires a deeper level of earned trust, and one that provides mutual benefits through the sharing of data.  We call this relationship a MME Data Partnership. Parts of MME Data Partnerships can be found within many existing loyalty and rewards programs.  Although the purpose is rarely understood.  These programs define how the collection and use of specific data will be used to provide mutual benefits.  It is an overt agreement by both parties to share and use data in return for defined rewards.  Within a MME Data Partnership we found three types of data, we call 3D-Me, are needed to optimize a mobile user experience: Digital data - online and mobile

Latest Research on Mobile Consumer Behaviors and Mobile App Requirements

Image
I just finished a major research paper titled, "Cutting Through Chaos in the Age of Mobile Me."  Our findings reveal current mobile consumer behaviors, the challenges in creating mobile apps for them, and specific recommendations and business strategies for winning in an age of "Mobile Me."  Download the full report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf . Video Link: https://youtu.be/IqN6NbY_Q0A ************************************************************************ Kevin Benedict Writer, Speaker, Analyst and World Traveler View my profile on LinkedIn Follow me on Twitter @krbenedict Subscribe to Kevin's YouTube Channel Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation