Showing posts with label mobile commerce. Show all posts
Showing posts with label mobile commerce. Show all posts

Digital Transformation in Retail - 13 Action Steps

  1. Recognize the need for digital transformation extends beyond websites and mobile apps to the entire organization and across all business processes.
  2. Understand the degree of change occurring in retail as a result of customers’ fast-changing behaviors.
  3. Judge accurately where your organization stands on a digital technologies maturity curve.
  4. Show the necessary leadership to change strategies, budget priorities and plans based on new data, trends and insights, and then make the required investments in digital technologies, people and skills to compete successfully.
  5. See that traditional channel-centric strategies are no longer viable; rather, retailers must adopt precise, customer-centric strategies, enabled by digital technologies.
  6. Don’t excuse slow adoption of digital technologies, as the data is clear and compelling and demands immediate action.
  7. Think with a digital mindset, intimately understand the capabilities of digital technologies, understand digital’s role and importance in customer interactions, and develop new digital business models, processes and strategies for supporting today’s and tomorrow’s digital markets and consumers.
  8. Realize that digital transformation and the industry’s adoption of digital technologies are occurring on an accelerated schedule that peaks around 2020. It waits for no retailer’s budget cycles, three-year master plan, leadership change or strategy.
  9. Align the pace of digital transformation initiatives with the speed at which consumers are adopting digital technologies, behaviors, markets and thinking. This might mean over-investment in the near term to catch up or stay ahead of the competition.
  10. Unify disparate digital transformation initiatives behind a single company-wide digital transformation doctrine – a guiding statement that effectively describes the reason for digital transformation, what needs to happen and what winning looks like. This doctrine must be used to direct and shape the entire company’s efforts.
  11. Closely monitor the business impact of rapidly emerging digital technologies to ensure investments are prioritized and acted upon in the right time and place to maximize ROI and competitive advantage, while also balancing the need to innovate and embrace a fail-fast, test and learn mentality.
  12. Understand how digital transformation will alter traditional retail roles, responsibilities and skills for all associates.
  13. Pay close attention to how digital transformation shapes and changes consumers’ interactions and experiences, and train associates to best serve digitally enabled consumers.
 Follow Kevin Benedict on Twitter @krbenedict, or read more of his articles on digital transformation strategies here:
  1. Mistakes in Retail Digital Transformation
  2. Winning Strategies for the Fourth Industrial Revolution
  3. Digital Transformation - Mindset Differences
  4. Analyzing Retail Through Digital Lenses
  5. Digital Thinking and Beyond!
  6. Measuring the Pace of Change in the Fourth Industrial Revolution
  7. How Digital Thinking Separates Retail Leaders from Laggards
  8. To Bot, or Not to Bot
  9. Oils, Bots, AI and Clogged Arteries
  10. Artificial Intelligence Out of Doors in the Kingdom of Robots
  11. How Digital Leaders are Different
  12. The Three Tsunamis of Digital Transformation - Be Prepared!
  13. Bots, AI and the Next 40 Months
  14. You Only Have 40 Months to Digitally Transform
  15. Digital Technologies and the Greater Good
  16. Video Report: 40 Months of Hyper-Digital Transformation
  17. Report: 40 Months of Hyper-Digital Transformation
  18. Virtual Moves to Real in with Sensors and Digital Transformation
  19. Technology Must Disappear in 2017
  20. Merging Humans with AI and Machine Learning Systems
  21. In Defense of the Human Experience in a Digital World
  22. Profits that Kill in the Age of Digital Transformation
  23. Competing in Future Time and Digital Transformation
  24. Digital Hope and Redemption in the Digital Age
  25. Digital Transformation and the Role of Faster
  26. Digital Transformation and the Law of Thermodynamics
  27. Jettison the Heavy Baggage and Digitally Transform
  28. Digital Transformation - The Dark Side
  29. Business is Not as Usual in Digital Transformation
  30. 15 Rules for Winning in Digital Transformation
  31. The End Goal of Digital Transformation
  32. Digital Transformation and the Ignorance Penalty
  33. Surviving the Three Ages of Digital Transformation
  34. The Advantages of an Advantage in Digital Transformation
  35. From Digital to Hyper-Transformation
  36. Believers, Non-Believers and Digital Transformation
  37. Forces Driving the Digital Transformation Era
  38. Digital Transformation Requires Agility and Energy Measurement
  39. A Doctrine for Digital Transformation is Required
  40. Digital Transformation and Its Role in Mobility and Competition
  41. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  42. Competing in Digital Transformation and Mobility
  43. Ambiguity and Digital Transformation
  44. Digital Transformation and Mobility - Macro-Forces and Timing
  45. Mobile and IoT Technologies are Inside the Curve of Human Time
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Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Analyzing Retail Through Digital Lenses

  1. Digital Thinking and Beyond!
  2. Measuring the Pace of Change in the Fourth Industrial Revolution
  3. How Digital Thinking Separates Retail Leaders from Laggards
  4. To Bot, or Not to Bot
  5. Oils, Bots, AI and Clogged Arteries
  6. Artificial Intelligence Out of Doors in the Kingdom of Robots
  7. How Digital Leaders are Different
  8. The Three Tsunamis of Digital Transformation - Be Prepared!
  9. Bots, AI and the Next 40 Months
  10. You Only Have 40 Months to Digitally Transform
  11. Digital Technologies and the Greater Good
  12. Video Report: 40 Months of Hyper-Digital Transformation
  13. Report: 40 Months of Hyper-Digital Transformation
  14. Virtual Moves to Real in with Sensors and Digital Transformation
  15. Technology Must Disappear in 2017
  16. Merging Humans with AI and Machine Learning Systems
  17. In Defense of the Human Experience in a Digital World
  18. Profits that Kill in the Age of Digital Transformation
  19. Competing in Future Time and Digital Transformation
  20. Digital Hope and Redemption in the Digital Age
  21. Digital Transformation and the Role of Faster
  22. Digital Transformation and the Law of Thermodynamics
  23. Jettison the Heavy Baggage and Digitally Transform
  24. Digital Transformation - The Dark Side
  25. Business is Not as Usual in Digital Transformation
  26. 15 Rules for Winning in Digital Transformation
  27. The End Goal of Digital Transformation
  28. Digital Transformation and the Ignorance Penalty
  29. Surviving the Three Ages of Digital Transformation
  30. The Advantages of an Advantage in Digital Transformation
  31. From Digital to Hyper-Transformation
  32. Believers, Non-Believers and Digital Transformation
  33. Forces Driving the Digital Transformation Era
  34. Digital Transformation Requires Agility and Energy Measurement
  35. A Doctrine for Digital Transformation is Required
  36. Digital Transformation and Its Role in Mobility and Competition
  37. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  38. Competing in Digital Transformation and Mobility
  39. Ambiguity and Digital Transformation
  40. Digital Transformation and Mobility - Macro-Forces and Timing
  41. Mobile and IoT Technologies are Inside the Curve of Human Time
************************************************************************
Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Measuring the Pace of Change in the Fourth Industrial Revolution

  1. How Digital Thinking Separates Retail Leaders from Laggards
  2. To Bot, or Not to Bot
  3. Oils, Bots, AI and Clogged Arteries
  4. Artificial Intelligence Out of Doors in the Kingdom of Robots
  5. How Digital Leaders are Different
  6. The Three Tsunamis of Digital Transformation - Be Prepared!
  7. Bots, AI and the Next 40 Months
  8. You Only Have 40 Months to Digitally Transform
  9. Digital Technologies and the Greater Good
  10. Video Report: 40 Months of Hyper-Digital Transformation
  11. Report: 40 Months of Hyper-Digital Transformation
  12. Virtual Moves to Real in with Sensors and Digital Transformation
  13. Technology Must Disappear in 2017
  14. Merging Humans with AI and Machine Learning Systems
  15. In Defense of the Human Experience in a Digital World
  16. Profits that Kill in the Age of Digital Transformation
  17. Competing in Future Time and Digital Transformation
  18. Digital Hope and Redemption in the Digital Age
  19. Digital Transformation and the Role of Faster
  20. Digital Transformation and the Law of Thermodynamics
  21. Jettison the Heavy Baggage and Digitally Transform
  22. Digital Transformation - The Dark Side
  23. Business is Not as Usual in Digital Transformation
  24. 15 Rules for Winning in Digital Transformation
  25. The End Goal of Digital Transformation
  26. Digital Transformation and the Ignorance Penalty
  27. Surviving the Three Ages of Digital Transformation
  28. The Advantages of an Advantage in Digital Transformation
  29. From Digital to Hyper-Transformation
  30. Believers, Non-Believers and Digital Transformation
  31. Forces Driving the Digital Transformation Era
  32. Digital Transformation Requires Agility and Energy Measurement
  33. A Doctrine for Digital Transformation is Required
  34. Digital Transformation and Its Role in Mobility and Competition
  35. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  36. Competing in Digital Transformation and Mobility
  37. Ambiguity and Digital Transformation
  38. Digital Transformation and Mobility - Macro-Forces and Timing
  39. Mobile and IoT Technologies are Inside the Curve of Human Time
************************************************************************
Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

How Digital Thinking Separates Retail Leaders from Laggards

  1. To Bot, or Not to Bot
  2. Oils, Bots, AI and Clogged Arteries
  3. Artificial Intelligence Out of Doors in the Kingdom of Robots
  4. How Digital Leaders are Different
  5. The Three Tsunamis of Digital Transformation - Be Prepared!
  6. Bots, AI and the Next 40 Months
  7. You Only Have 40 Months to Digitally Transform
  8. Digital Technologies and the Greater Good
  9. Video Report: 40 Months of Hyper-Digital Transformation
  10. Report: 40 Months of Hyper-Digital Transformation
  11. Virtual Moves to Real in with Sensors and Digital Transformation
  12. Technology Must Disappear in 2017
  13. Merging Humans with AI and Machine Learning Systems
  14. In Defense of the Human Experience in a Digital World
  15. Profits that Kill in the Age of Digital Transformation
  16. Competing in Future Time and Digital Transformation
  17. Digital Hope and Redemption in the Digital Age
  18. Digital Transformation and the Role of Faster
  19. Digital Transformation and the Law of Thermodynamics
  20. Jettison the Heavy Baggage and Digitally Transform
  21. Digital Transformation - The Dark Side
  22. Business is Not as Usual in Digital Transformation
  23. 15 Rules for Winning in Digital Transformation
  24. The End Goal of Digital Transformation
  25. Digital Transformation and the Ignorance Penalty
  26. Surviving the Three Ages of Digital Transformation
  27. The Advantages of an Advantage in Digital Transformation
  28. From Digital to Hyper-Transformation
  29. Believers, Non-Believers and Digital Transformation
  30. Forces Driving the Digital Transformation Era
  31. Digital Transformation Requires Agility and Energy Measurement
  32. A Doctrine for Digital Transformation is Required
  33. Digital Transformation and Its Role in Mobility and Competition
  34. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
  35. Competing in Digital Transformation and Mobility
  36. Ambiguity and Digital Transformation
  37. Digital Transformation and Mobility - Macro-Forces and Timing
  38. Mobile and IoT Technologies are Inside the Curve of Human Time
Kevin Benedict
Senior Analyst, Center for the Future of Work, Cognizant
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin's YouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The Role of Sensors, Real-Time BI, Big Data and Personalization in Mobile Commerce: The Report and the Video

I just completed a video that accompanies my latest research on mobile consumer behaviors, and the strategies retailers must implement.  If you design, develop or deploy customer facing apps, this content is relevant and important.


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Kevin Benedict
Writer, Speaker, Analyst and World Traveler
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

My Best Articles on Mobile Commerce Strategies 2015

In 2015, a master strategy for mobile commerce emerged.  Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious.  We recognized a new kind of partnership is required between customers and trusted vendors.  One that requires a deeper level of earned trust, and one that provides mutual benefits through the sharing of data.  We call this relationship a MME Data Partnership.

Parts of MME Data Partnerships can be found within many existing loyalty and rewards programs.  Although the purpose is rarely understood.  These programs define how the collection and use of specific data will be used to provide mutual benefits.  It is an overt agreement by both parties to share and use data in return for defined rewards.  Within a MME Data Partnership we found three types of data, we call 3D-Me, are needed to optimize a mobile user experience:
  • Digital data - online and mobile activities and behaviors
  • Physical data - Sensor and IoT 
  • Personal data - MME Data Partnerships
For each of these categories purposeful strategies need to be developed and implemented to collect, analyze and utilize the data in order to provide the best experiences for customers.

Personalization, as we have learned, is not enough. Personalization needs to be combined with CROME Triggers (contextually relevant opportunities, moments and environments), which are bits of data that when collected and analyzed in real-time, identify the need for specific and relevant personalized content.

All of these strategies and more are discussed in "The Best of Mobile Commerce 2015" articles listed below:
  1. Strategies for Personalizing Mobile Apps
  2. Special Report: Cutting Through Chaos in the Age of "Mobile Me"
  3. Mobile Strategies for Combining IoT, CROME, 3D-Me and Artificial Intelligence
  4. Mobile Commerce Strategies and CROME Triggers
  5. What Does the Age of Mobile Me - Mean for Retailers?
  6. Mobile Commerce Strategies and Tactics
  7. Retail Evolution, Mobile Experiences and MME Strategies
  8. Mobile Commerce, Speed and Operational Tempos, Part 1
  9. Mobile Commerce, Speed and Operational Tempos, Part 2
  10. Mobile Commerce, Speed and Operational Tempos, Part 3
  11. Latest Research on Mobile Commerce Trends and Strategies
  12. The New Mobile Consumer - Latest Research
  13. Mobile Consumer Behaviors - The Questions to Ask
  14. Video: Age of Mobile Me
Download the full report, "Cutting Through Chaos in the Age of Mobile Me" here: http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

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Kevin Benedict
Writer, Speaker, Analyst and World Traveler
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Instantly Personalizing Mobile Apps - Cutting Through Chaos

Unique Consumers and Unique Profiles
Smartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support.  Consumers can search and discover products and services using a smartphone on their way to work.  In the evening they can pull out a tablet and engage in immersive research while laying in bed.  They may decide to review some more on their desktop at work, then at lunch time stop at a brick and mortar store to look at the product in more detail.  That evening, they purchase the product online using a laptop.  How is a retailer or e-tailer going to cut through this chaos and recognize individual consumers and their needs along their path-to-purchase journey?

In our research at Cognizant's "Center for the Future of Work" we found online shoppers use different devices for different categories of products.  In fact, 56% of online shoppers use multiple devices on many online path-to-purchase journeys.  On the go search and discovery is often initiated on smartphones, immerse research on tablets, while completing transactions on laptops is a common pattern.

Some products consumers are comfortable purchasing on a smartphone, others not.  We found online shoppers of different ages exhibit markedly different shopping behaviors.  We found significantly different online shopping behaviors between those with different education levels, genders, ethnicity and technology preferences (laptop/desktop vs. mobile).

Our findings reveal these variables, all added up, equate to thousands, if not millions of different combinations of needs, preferences, unique activities and behaviors.  These unique set of variables we call Mobile Me Profiles (MME-Ps), require different personalized content, at different times and locations, for each consumer in order to provide an optimal experience.  In this age of "mobile me" where customers demand personalized and relevant user experiences, it is necessary to identify these differences, precisely and instantly.

If you are going to compete and win in mobile commerce today, you must target markets of one.  It is no longer an effective strategy to treat your customers as one homogeneous market of unknown consumers.  In today's world of mobile commerce, where devices are intimate extensions of unique individuals, knowing those individuals, as individuals is key.

Read more on how to deliver these strategies in my new report, "Cutting Through Chaos in the Age of Mobile Me."

Download the report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

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Kevin Benedict
Writer, Speaker, Analyst and World Traveler
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict