Kevin Benedict Ponders the Future: Work Ahead

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How Digital Thinking Separates Retail Leaders from Laggards

George Lucas, creator of Star Wars, once said, “You can’t do it unless you can imagine it.” In our latest research on the future state of work in the retail sector, we find many industry executives struggling to imagine where the future is leading them and their organizations, not to mention the role digital technologies will play along the way.

Traditional retailers are challenged by rapidly emerging new business models, such as Amazon Go and Facebook’s launch of its digital commerce platform, Marketplace. Moreover, pioneering companies in the sharing economy (i.e., Uber) are expanding from their initial markets into areas such as food delivery, while insurgent retailers, such as Sun Basket, are combining digital and social media platforms, mobile apps and massive volumes of new data to encroach on retailers’ territory. These nontraditional competitors are changing the rules of the retail game via disruptive strategies.

To better understand the strategies and technologies that digital transformation requires, Cognizant’s Center for the Future of Work, surveyed 500 executives from the retail industry across 18 countries, in partnership with renowned economist Nouriel Roubini. Sadly, our research shows a significant number of retailers making decisions and forming strategies based on outdated attitudes, fears and misunderstandings. Given all the hype around digital, and the available data on its increasing importance, it is surprising to see enormous and persistent differences in thinking between retail’s digital leaders and laggards.

Digital leaders tend to experience higher revenue growth, and their attitudes about digital technologies suggest they will keep their leadership position. Their perspective on how retail jobs and work will be transformed as a result of digital is also more evolved, as are their ideas on the vastly new and enhanced skills that will be needed to support tomorrow’s retail environment.

Digital laggards see an alternate reality. They place far less importance on digital technologies and their future role, and they show higher levels of fear and concern about digital overall. Our findings reveal a reluctance among laggards to digitally transform their thinking, IT infrastructures, doctrines and business strategies. If they remain on this track, their companies could find themselves in dire straits.

This report digs deeply into the differences in thinking between digital leaders and laggards, as well as between high- and low–revenue-growth retailers, and highlights strategies that can be employed to achieve and maintain digital leadership. We also delve into the role that “mental constructs” and personal attitudes play in separating retailing’s digital leaders from laggards. We explore how the thinking of digital leaders results in differentiated strategies, greater returns and improved results. We reveal the differences between leaders and laggards in their digital technology investments, and then analyze how leaders believe digital implementations should be sequenced between now and 2025. We also scrutinize the perceptions of frontline retail managers in terms of the mistakes they believe are being made by executives when it comes to digital transformation.

Download the full report, "How Digital Thinking Separates Retail Leaders from Laggards."

Watch the 3-minute video on digital thinking in retail.

Follow Kevin Benedict on Twitter @krbenedict, or read more of his strategies and thoughts here:

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The End Game of Digital Transformation

Digital transformation requires participants to have a vision for and understanding of what they are trying to achieve and why. In fact, the lack of a clear digital strategy is the second biggest mistake companies make in digital transformation, right behind moving too slowly, according to the middle managers we surveyed. Digital strategies, however, should evolve out of a documented, enterprise-focused digital transformation “doctrine.”

The purpose of a digital transformation doctrine is to create a unified understanding of why digital transformation is needed. An organization’s doctrine should influence its strategy, its operating model and the tactics it uses to compete. A simple example of a doctrine could be:

The digital transformation of our marketplace is changing the behaviors of our customers and the nature of our competition. We must embrace and respond to these changes by creating a digitally agile business, and employing digital technologies and strategies. We will achieve transformation and information dominance by investing appropriately in an optimized information logistics system. We will restructure our organizations for business agility, speed and real-time decision-making. We will develop a culture that encourages collaboration, innovation and creativity.

The justification for the pain and stress of digital transformation is to compete at a higher level. Digitally-transformed enterprises have fully functioning “digital nervous systems” consisting of sensors, mobile devices, technology-enabled people, shared situational awareness, networked applications, automated data collection, optimized processes, advanced analytics and a centralized OILS. This system provides full visibility, in real-time, into system changes that require a response from humans and/or bots. This awareness enables leaders to make data-centric decisions and implement automated bots using AI to speed up responses to data triggers.

PG&E is a great example of a company with such a doctrine and an accompanying “digital nervous system.” PG&E supports 50 million customers with 1,500 distributed work crews managed from 67 different locations using separate software applications and databases. With this scale of customer service operations, PG&E’s pre-digital infrastructure was highly stretched and brittle. Each dispatcher’s visibility and authority was limited only to the local work crew’s schedules, which resulted in poor and inefficient resource allocation, slow responses to major events and high administrative costs. To solve these inefficiencies, PG&E redesigned its business strategy and IT infrastructure by implementing an OILS, including cybersecurity, mobile, telematics and IoT systems, and consolidating all of its dispatching and field services management into two centralized centers, which were standardized on a shared software solution for scheduling. The results: Management now has centralized control over workforce scheduling and can accurately measure work crew utilization. With these capabilities, management can move work crews between different regions for optimal efficiency; dispatch is now consolidated to two offices (from a previous 67); and the company is standardized on one solution that can be enhanced and upgraded in a uniform manner.

It's important that all participants understand not only what digital transformation is, but what it means for your business and what the endgame looks like.

Watch the 3-minute video:

Download the full report with charts and data sources here: https://www.cognizant.com/FoW/twa-hyper-digital-transformation-codex2478.pdf

Follow Kevin Benedict on Twitter @krbenedict, or read more of his articles on digital transformation strategies here:

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin's YouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

Profits that Kill in the Age of Digital Transformation

Presenting 40 Months of Hyper-Digital Transformation in Lisbon, PT

Digital transformation initiatives both increase revenue and decrease expenses according to our upcoming study titled Work AHEAD 2016 by Cognizant’s Center for the Future of Work. For this study we surveyed over 2,000 executives across 18 countries. The expected net business impact over the next 3 years of rapid digital transformation, i.e. hyper-transformation, is an increase in revenue of 11.4% (Revenue = 10.3%, Costs = -1.3%) amongst the companies in our study. These numbers represent the difference between success and failure in many industries.

To get the predicted revenue impact, companies expect to increase their spending on digital technologies from 11.3% of their revenue today, to 16.6% of revenue by 2020, while decreasing their non-digital investments.

In addition, our study reveals 64% of the futurists in our study, experts paid to study digital technology trends and to develop future strategies, believe digital transformation will boost revenues by 2020, 76% believe it will strengthen their competitive positioning, and 88% believe it will accelerate their speed to market. If you accept these predictions, then your organization should quickly transform itself and jettison the heavy baggage that accumulates as a result of decades of institutionalized methodologies developed and codified in an analog era - an era operating at a far slower operational tempo. The good news is that ROIs (return on investments) from digital transformation initiatives are compelling. Nearly 30% of the surveyed firms are receiving an ROI greater than 100%.

These revenue numbers have investors interested and asking about the digital transformation plans of companies they invest in, or are considering investing in today. We have all read about the list of companies that have failed this year due in part to their slow and/or inadequate response to digital technologies and changing competitive marketplaces. As a result investors today want to understand the speed and scale of their portfolio’s digital transformation initiatives, as these initiatives can be predictors of future value.

For executives, transforming an enterprise is difficult at any time, but when an enterprise is highly profitable - digital transformation is even harder. Why? The temptation to follow the maxim, “Don’t fix what isn’t broken,” is just too compelling. The challenge enterprises are faced with today, however, is that digital technologies are changing the competitive landscape faster and in different ways than executives have ever seen before.

Recently, we presented a workshop on digital transformation strategies to a highly profitable automotive parts and systems manufacturer. The company is filled with smart people using efficient long standing manufacturing systems and processes. The company is innovative in R&D, and forward thinking in the adoption of digital technologies and strategies for their products and services.

The challenge we all faced in the room is how do we justify digital transformation investments, when today the old systems and ways of thinking pay out in record profits? How do we articulate that sensors, artificial intelligence, digital platforms and real-time data are taking on a whole new level of importance? In fact, executives believe big data and business analytics will have the biggest business impact of all technologies on businesses from years 2020-2025.

We were able to demonstrate, through an intensive brainstorming workshop, how a sensor enabled digital platform connected to their physical parts and equipment, and integrated with external databases could provide enormous customer and business value. We were able to show them how their current list of physical products and services, could be expanded by adding a whole new list of new digital products and services on top of their current offerings. The data they had access to in their physical products and solutions was unique and could offer significant value and competitive advantages if they made it available on a digital platform as a service. Our mission was accomplished.

Today an enterprise’s system for collecting, analyzing, reporting and sharing data is mission critical, especially given the increasing importance of artificial intelligence, robotic process automation and machine learning to companies’ future success. The end-to-end system for managing this data we call the “optimized information logistics systems” or by its acronym, OILS. Having effective OILS is mandatory in order to become a digitally transformed enterprise (DTE). Digitally transformed enterprises place a premium on data collecting, analysis, situational awareness and real-time action and reaction. Executives see the value in OILS, as 63% believe analytics will have a very strong impact on work by 2020, and 62% predict OILS will significantly enhance decision-making over the next 5 years.

DTEs see where their resources are located, where they are needed and how best to manage them at all times to successfully and efficiently accomplish their mission. They see how customers are using their products and how they are holding up. Real-time connectivity combined with OILS enables organizations to think, act and compete in real-time, a capability never before possible. It enables products in the field to be intimately tied to R&D and the manufacturing floor. It is a whole new world, which in spite of profits today, must be anticipated and invested in for tomorrow, or the profits of today might lead to the death of them tomorrow.

Authors: Tim Hillison, Senior Director, Cognizant Digital Works, and Kevin Benedict, Senior Analyst, Cognizant's Center for the Future of Work

*Source The Work Ahead, 2016, Cognizant Center for the Future of Work

Follow Kevin Benedict on Twitter @krbenedict, or read more of his articles on digital transformation strategies here:

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant Writer, Speaker and World Traveler

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

In Defense of the Human Experience in Digital Transformation

Discussing Digital Strategies in Lisbon, PT

Last week, I was a keynote speaker at the Mobile Edge '16 conference in Lisbon, Portugal. Following the conference I met individually with many different companies. These companies represented a variety of industries, sizes and digital maturity levels. I was sharing my latest digital strategy report findings, and then answering questions and brainstorming about what the data meant to each of them.

At the hotel, following a long day of meetings, it occurred to me that the biggest value I was bringing to these businesses was the breadth of my experience - the kind of experience that has turned my hair gray.

The report I was sharing was titled, “40-Months of Hyper-Digital Transformation.” This report was the result of surveying 2,000 global executives across 18 countries on the current impact of digital technologies on their business, and their expectations for future impact. In this report I wrote a lot about artificial intelligence and software robots. I wrote about how robotic process automation will change the role of processes, employees and managers.

While pondering my day over a hot drink, it occurred to me that the report and the data I shared could have been presented by a junior employee with good communication skills. The value my gray hair brought to the table was the ability to understand the back-story, the history, how today is different, and analyze what needs to be done today to prepare for tomorrow. It was perspective, experience and wisdom gained from many years of accumulated successes and failures. It was my human baggage that was so valuable. It allowed me to listen to many disparate situations and challenges, understand them, and then see a unique path to success for each. It allowed me to see their challenges in abstraction and define steps to follow. I chuckled and sipped my coffee. Just try to do that, I challenged all the bots and artificial intelligence engines I had been writing and speaking about. Just try to do that.

Follow Kevin Benedict on Twitter @krbenedict, or read more of his articles on digital transformation strategies here:

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant Writer, Speaker and World Traveler

Kevin Benedict Ponders the Future

How Digital Thinking Separates Retail Leaders from Laggards

The End Game of Digital Transformation

Profits that Kill in the Age of Digital Transformation

In Defense of the Human Experience in Digital Transformation

Interviews with Kevin Benedict

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