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Showing posts with the label ecommerce

The Mindset of a Digital Winner

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I recently presented my views on how to succeed as a digital leader to over one hundred retail executives in Asia.  They seemed to find it useful, so now I am sharing them here in an article format in the hopes that others might benefit.  The content is my synthesis of findings that are derived from many different research projects and hundreds of interviews I have conducted with executives. Digital winners think differently about digital innovations.  They quickly recognize how new innovations can offer benefits. They expect and look forward to finding and capturing competitive advantages in new trends and technologies.  They expect, at a higher level, to receive positive ROIs from their investments in new innovations.  They are both more optimistic and enthusiastic about emerging technologies and possibilities.  They are honest about their digital maturity, and where they are failing to keep up with change. Digital laggards, on the other hand, are slower to understand how new digital

Retail and a History of Paying for Ignorance

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During the Cold War the armies of East and West faced off along thousands of miles of borders with tens of thousands of tanks, artillery units, defensive positions, guns and soldiers.  The costs for supporting these defensive postures were enormous.  Nations invested hundreds of billions of dollars over the years maintaining these positions, not to counter a known threat, but to prevent an unknown threat.  They were investing in ignorance - a lack of knowledge.  They spent massive amounts defending against the unknown - everywhere.  That expenditure was an ignorance penalty.  A penalty, so huge, it negatively impacted the economic futures of many countries.   Businesses that operate in the dark, and have not digitally transformed fast enough, are also paying an ignorance penalty today.  The ignorance penalty is the cumulative effect of conducting business without digitally derived data providing precise insights and knowledge, and without the ability to act instantly from afar.  In mar

Digital Transformation in Marketing with SAP's CMO of Customer Experience Kevin Cochrane

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I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience.  SAP, as one of the largest global technology companies, has been in the midst of an impressive level of digital transformation in sales, marketing and customer experiences.  They have been deeply involved in supporting GDPR (global data protection regulation), focused on improving personalized customer experiences, and developing new brands and products (C/4Hana) to support digital commerce, sales, marketing and customer services all while helping them develop a more intelligent enterprise.  Enjoy! ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly

Digital Transformation in Retail - 13 Action Steps

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The behaviors and expectations of today’s consumers are rapidly evolving under the influence of digital and mobile technologies; as a result, retail growth and profits are quickly shifting to digital commerce. These changes require retail industry decision makers to acquire real-time situational awareness, new digital strategies and a digital mindset around business transformation. Retailers must recognize and act proactively when customers, competitors and markets change by deploying the appropriate digital strategies and technologies in the right sequence to maximize returns and competitive advantage.  We encourage retail executives to understand and follow these 13 actions: Recognize the need for digital transformation extends beyond websites and mobile apps to the entire organization and across all business processes. Understand the degree of change occurring in retail as a result of customers’ fast-changing behaviors. Judge accurately where your organization stands on a d

The Role of Sensors, Real-Time BI, Big Data and Personalization in Mobile Commerce: The Report and the Video

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I just completed a video that accompanies my latest research on mobile consumer behaviors, and the strategies retailers must implement.  If you design, develop or deploy customer facing apps, this content is relevant and important. ************************************************************************ Kevin Benedict Writer, Speaker, Analyst and World Traveler View my profile on LinkedIn Follow me on Twitter @krbenedict Subscribe to Kevin's YouTube Channel Join the Linkedin Group Strategic Enterprise Mobility Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.