Instantly Personalizing Mobile Apps - Cutting Through Chaos
Unique Consumers and Unique Profiles Smartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support. Consumers can search and discover products and services using a smartphone on their way to work. In the evening they can pull out a tablet and engage in immersive research while laying in bed. They may decide to review some more on their desktop at work, then at lunch time stop at a brick and mortar store to look at the product in more detail. That evening, they purchase the product online using a laptop. How is a retailer or e-tailer going to cut through this chaos and recognize individual consumers and their needs along their path-to-purchase journey? In our research at Cognizant 's "Center for the Future of Work" we found online shoppers use different devices for different categories of products. In fact, 56% of online shoppers use multiple devices on many online pat