Showing posts with label mobile marketing. Show all posts
Showing posts with label mobile marketing. Show all posts

Digital and Marketing Leadership: Sophie Vu, CMO, Vibes

In this episode, I interview mobile marketing expert and Vibes CMO Sophie Vu. Vibes has been a critical part of the core international mobile network infrastructure for decades, but did you know they provide all kinds of interesting mobile marketing apps, platforms and tools for marketers?  Watch this episode to learn how this rapidly developing market is evolving, and also learn what it's like to be a CMO in this environment.  Enjoy!


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Kevin Benedict
Senior Vice President Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Latest Research on Mobile Consumer Behaviors and Mobile App Requirements

I just finished a major research paper titled, "Cutting Through Chaos in the Age of Mobile Me."  Our findings reveal current mobile consumer behaviors, the challenges in creating mobile apps for them, and specific recommendations and business strategies for winning in an age of "Mobile Me."  Download the full report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

Video Link: https://youtu.be/IqN6NbY_Q0A
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Kevin Benedict
Writer, Speaker, Analyst and World Traveler
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce Strategies - Contextually Relevant Opportunities, Moments and Environments

In the early 1990s major retailers began investing in data analytics to better manage their stores and warehouses by analyzing individual store sales.  This insight gave them a perspective on the needs of the local market.

Retailers soon advanced in their use of analytics and added external factors for consideration and planning like demographics, weather, geography, local events and competitor's promotions and campaigns.

When customer loyalty programs tied to POS (point of sale) systems were implemented, retailers were able to start understanding individual customers through their transaction histories - at least what individuals bought from their stores.  The limitation, however, was this data was known and analyzed post-sales. There were no mechanisms in place to alert retailers to help customers during their path-to-purchase journeys.

Mobile computing technologies and wireless internet access introduced the age of mobile commerce. Mobile commerce enables retailers unprecedented capabilities to collect and analyze data from a wide array of sensors embedded in mobile devices.  The challenge then shifted from how to collect data, to how to get the user's permission and approval to collect and use data.  This is not always easy.

When asked in surveys, customers voice opposition to retailer's collecting data on them.  This, however, does not align with other survey results that show customers value a personalized digital experience.  You cannot personalize a digital experience based on data without data.  This dichotomy must be recognized by retailers and incorporated into their customer education plans and strategies.

Personalized digital experiences show respect and professionalism to customers.  Treating
individuals as if they belong to one homogeneous market is a recipe for failure.  It reflects an attitude that getting to know you is not worth the time or investment.  As more commerce moves from face-to-face interactions to mobile commerce, service and support can easily be lost in the bits and bytes. Retailers that try to offer mobile commerce without relevant personalization are short sighted and will ultimately fail.

Winners in mobile commerce will implement Code Halos (the data available about every person, object and organization) business strategies to find business meaning in data and to provide beautiful customer experiences.  They will also seek to triangulate three sources of data:
  1. Digital data from online and mobile activities
  2. Physical data from sensors and the IoT (internet of things, wearables, telematics, etc.)
  3. Customer loyalty and rewards programs data
Mobile commerce winners will seek contextually relevant opportunities, moments and environments (CROME) that can trigger personalized content at exactly the right time.  Alerting me to available food options in a city I left yesterday is not useful.  I need food options in the city I am in now. Context is time and location sensitive.

The competitive field in mobile commerce tomorrow will be around personalization, context and real-time operational tempos.  Can your legacy IT environment be upgraded to compete in the world of tomorrow?

Stay tuned for a major report I am writing on this subject to be published soon.

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Kevin Benedict
Writer, Speaker, Senior Analyst
The Center for the Future of Work, Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The Latest Trends in Mobile Commerce that You Can't Miss

In a recent survey, conducted by Cognizant's Center for the Future of Work and Cognizant's retail practice, we found that of 5,000 people who make online purchases at least a few times each year, 68.1% (3,918) make online purchases at least once a month.  Out of this group, here are the age breakdowns:
  • 71.6% of 18-24 year olds make online purchases at least once a month, and 77.3% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 79.8% of 25-34 year olds make online purchases at least once a month, and 82.2% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 74.1% of 35-44 year olds make online purchases at least once a month, and 79.9% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 69.7% of 45-54 year olds make online purchases at least once a month, and 75.7% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 61.6% of 55-64 year olds make online purchases at least once a month, and 68.2% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 55.2% of 65+ year olds make online purchases at least once a month, and 61.8% of these report using mobile devices at least as much as desktop/laptops for online purchases.
These are interesting numbers, but not necessarily unexpected.  The biggest discoveries in the data are found in the behavioral differences of mobile consumers.  E-Commerce or website based online commerce has been around for over 15 years, and most retail companies have been interacting with their markets via websites long enough to have a solid understanding of online behaviors, but mobile commerce is still new and dynamic enough that uncertainties remain.

Here are a few interesting findings I discovered while researching for my latest report on Mobile Consumer Behaviors and the Retail Experience.
  • 24% of 5,000 survey participants, report they research and/or compare prices using a mobile device while shopping in-store most of the time to every time - 44% rarely to never do.
  • Survey participants that use mobile devices at least equal to desktops/laptops, shop online once or more a week at a rate 82% higher than desktop/laptop users.
  • Mobile shoppers conduct research late at night at a rate 46.1% higher than desktop/laptop online shoppers.  That makes sense, desktops are kind of heavy to take with you to bed.
After my first couple of passes through this new data, it is obvious there are significant behavioral differences between mobile shoppers, desktop/laptop shoppers and offline shoppers.  These behavioral differences, given the rapid growth of mobile commerce, must be understood and integrated into sales and marketing systems and strategies in order to maximize success.

If your company is involved in retail and mobile commerce and would like to meet and review all of my latest findings, please contact me here.

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Telling the Brand Story with Mobile Applications and Code Halos

Click to Enlarge
"48% of eBay’s transactions globally are now touched by mobile at some point in the transaction." ~ Jonathan Gabbai, Head of International Mobile at eBay
The pace of change in retail today is crazy!  Consumer behaviors are changing as fast as new mobile applications are being released.  I don't envy the role of the IT strategy team or the marketing team in a retail operation today.  The shopping experience is changing monthly.  The way consumers research products and pricing is changing.  Customer expectations are increasing, and customer loyalty is a fleeting goal.  On top of all this, we (the consumer) are quickly finding ways to ignore mobile advertisements.

Juniper Research predicts smartphone and tablet users will make 195 billion mobile commerce transactions by 2019, up from 72 billion in 2014.  That massive increase, represents fewer visits to expensive big box stores for most customers. This trend will most definitely impact retailers' strategies and business models.

In our house, most of our Christmas shopping is completed online! Our dogs (Molli and Nelli) no longer even bark when the delivery man arrives as he is like family now. They only get off their beds long enough to eat the dog biscuits he brings.

Dr. Windsor Holden of Juniper Research predicts a huge jump in the number of transactions made on smartphones and tablets this holiday season alone. “Last year, about 18% of all e-transactions in the U.S. were on mobile phones and tablets. I expect to see a very, very sharp increase … around 30% to 35% of all e-commerce transactions,” he said.

With fewer opportunities to impress customers in their stores, retailers will need to impress through their mobile applications, user experiences and digital storytelling capabilities.   This will elevate the role of mobile application developers as the app is the brand.  This is reminiscent of the transformation in marketing where spending on traditional media moved to online and mobile. The sea-change is upon us.

A recent survey titled B2X Customer Care  (see  attached image) found participants in all countries would rather give up their TVs before their phones. Why?  The phone and tablet are becoming our TVs of choice.  Another data point that shows us how smartphones and tablets are changing our behaviors.

Given the increasing importance of mobile devices, marketers need to quickly understand how to tell their brand and product stories via mobile devices.  The good news is these mobile devices today have incredible story telling abilities.  Donald Miller, the author of multiple New York Times bestsellers (and 212,000 Twitter followers), has recently founded a new consulting firm called StoryBrand  whose purpose is to teach businesses how to combine storytelling skills and processes with emerging technologies.  Let's think about the storytelling tools available on an average smartphone:
  1. Customized and hyper-personalized mobile applications that know you and your preferences.
  2. Embedded video and music to add dramatic flair, coolness and romance.
  3. Mobile apps and embedded sensors to understand your health and physical activity level.
  4. Interactive mobile apps that answer questions, provide advice and help you solve problems.
  5. Maps and turn-by-turn navigation to lead you to the nearest stores with your brand and style preferences.
  6. Mobile apps that know your location and history of activities at particular locations.
  7. Mobile payment systems and retail apps that know your transaction histories and buying habits.
  8. Mobile apps like Starbucks that know the location of stores you most frequent, your travel history, favorite drinks, volume of drinks, if you order multiple or single drinks (they know if you often order as a single, couple or family), where you likely work (location where you order during business hours).
  9. Mobile apps combined with MNO (Mobile Network Operator) data and big data analytics can quickly understand the demographics of where you live, travel and work - your patterns of life.  They can quickly make assumptions of your age, income, educational level, preferences and family size and season of life.
These technologies and the data collected (Code Halos), once analyzed, are golden in the hands of a digital storyteller.  Businesses now need to tell a better digital story, while making the technology disappear into the background.

For more information on Donald Miller's StoryBrand workshops visit http://storybrand.com/.

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing History and Infograph

Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines.

Timeline of Mobile Marketing

Middle ages

- Town criers are used to spread messages

1876

- First telephone introduced by Alexander Graham Bell

1973

- First mobile portable handset invented

1992

- First text message sent from computer to mobile phone

1993

- First mobile phone that both sends and receives texts introduced

1998

- Term "spam" officially added to dictionary to mean unwanted, junk emails

2003

- First commercial mobile SMS launches. Short codes introduced for use with text message marketing

2005

- Nike and Pontiac launch SMS campaigns

2007

- 2.4 billion SMS users worldwide
- Apple iPhone is released in U.S.
- Texting is embraced: Average monthly texts (218) outnumber calls (213)

2010

- Quick response (QR) codes start being used in mobile marketing
- Cambridge dictionary adds "text" as a verb

2011

- Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music

2013

- Android and iOS battle it out for market share

Businesses embrace new technology for mobile outreach

  • Square-like apps for payment
  • Same-day shipping through Amazon and eBay
  • Mobile fingerprinting to secure payments
  • Augmented reality in which customers can point their mobile cameras at products for reviews and discounts

2014

- Mobile Internet usage will overtake desktop Internet usage

2015

- 81% of U.S. mobile customers will have smartphones
- Mobile marketing will generate $400 billion in sales (a 52% increase in just two years)
- Retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012)

2016

- Global mobile marketing spending will grow to $22 billion

We Love Our Mobile Phones - and So Do Businesses

91%

- Adults who have their mobile phone within arm's reach

271 million

- Adults who own some type of mobile device

75%

- Percentage of smartphone market held by Apple and Android

86%

- Users who use their smartphone while watching TV

$22 billion

- Mobile advertising spending
- 2012 - 2010
- $22 billion - $3.4 billion

15%

- Online retail sales in 2013 made through mobile devices

3 in 4

- Mobile users who use their device for shopping

$39 billion

Original Source: http://www.topmarketingschools.net/mobile/



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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing, Business Analytics and Code Halos

In an article I published earlier this week, Digital Transformation, Code Halos, Analytics and Mobility, I provided an overview of the concept of Code Halo™.  The idea is that nearly all organizations, brands, products and people are surrounded by a halo of data.  Companies that recognize the value of code halos will develop new business models and IT systems to utilize these code halos to better engage with customers and prospects, deliver more relevant content and employ precision marketing and support campaigns based upon known interests and desires.

Today I want to explore the role of mobile marketing and how it relates to code halos.  First, let's review the four basic elements of a "logistics of information" system that can derive value from code halos:
  1. There must be effective data collection strategies - Often in the form of mobile apps, loyalty programs and online commerce sites that enable a customer to opt-in to various programs, campaigns and deals and share their personal preferences.  This is how you begin to collect and harvest useful data from your customers' code halos.
  2. The system must uniquely identify and recognize a user.  This identification is associated with a code halo.  This recognition enables the IT and e-commerce systems to customize and personalize content, which provides a more relevant and positive experience for the customer.
  3. The ability to recognize patterns, find meanings, and to spark new ideas and innovation by analyzing, comparing and combining multiple code halos is another important development.  Here is an example - Store number 2 recognizes that a sub-set of their customers all share similar code halos - which includes product preferences, lifestyles, demographics and buying habits.  Store number 2 also closely analyzes the code halos of their suppliers' products, brands and target customer profiles.  As a result, Store number 2 can introduce new marketing campaigns and products that very closely align with the preferences and tastes of their individual customers and sub-sets of customers.
  4. Each campaign or program roll-out is continually analyzed and optimized to improve precision and future results.
Point number one above is effective data collection strategies.  In an age of digital transformation, data collection can often be facilitated via mobile apps, social networking analysis and e-commerce/shopping sites.  Mobile apps have the added luxury of being location aware.  Location, preferences, searches, shared opinions, buying history, time of day, etc., can all be collected via mobile app interaction and added to your code halo.

Analyzing a code halo, however, does not drive value or provide a competitive advantage.  The analysis should result in personalized content being sent to the mobile app of the customer or prospect.  This precision marketing, based on analyzed code halo data, will as a result, drive an increase in sales and company value.  

The three biggest challenges now for companies are:
  1. Recognize code halos and implement business strategies to utilize them.
  2. Implement a logistics of information system to manage and utilize code halo processes.
  3. Spark innovation by comparing and combining various code halos and the resulting insights.
  4. Utilize the analysis of code halos in ways that add value to your company.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation, Code Halos, Analytics and Mobility

A retailers' mantra throughout history has been location, location location.  This is always important, but perhaps of less value than other innovations caused by digital transformations today. The ongoing digital transformation of many industries has created new competitive playing fields that are increasingly related to data.  The winners are those that can more quickly collect, analyze, report, make data driven decisions and capture value from the data.

The data that surrounds customers, partners, companies and individuals is called "code halos™" by my colleagues at the Center for the Future of Work in their new whitepaper Code Rules.  It is their analysis that companies that understand and manage code halos most effectively will be the winners in their industries.

Let me paint two scenes for you.

1) A brick and mortar retail operation is located on Main street, advertises in the local newspaper and via the Yellow Pages.  Greets their anonymous customers at the door with a cheerful "hello" and waves goodbye when they purchase their products from the store.  The store does not know or track their customers' names, preferences or the products they purchase.

2) A brick and mortar retail operation recognizes the value of being on Main street, but also in having a strong web and mobile presence, tracking their customers via loyalty and opt-in online/mobile marketing campaigns and providing customized experiences and marketing that meet the preferences of each individual customer based on collected and analyzed data.  As a result, they have mobile apps, websites and enable customers to document their preferences, likes and favorites.  Each customer has an account that enables the retail store to see their personal details and track their purchases, interests and buying habits, etc.  The retailer analyzes the data, and then provides a customized and personal buying and marketing experience for them.

This is a simple illustration of the differences in how retail companies may engage their customers before and after they recognize the value of code halos.  Store number 2 recognizes that each customer has a code halo of data about their demographics, buying habits, history, preferences, neighborhoods, lifestyles, etc.  Store number 2 collects the data and uses the data to improve their marketing and customer engagements, while store number 1 does not.  Which store do you think is going to be more competitive?  I believe store number 2.

In most military organizations today, they believe the effective use of data or the "Fifth Dimension" of warfare is critical.  The first four dimensions are land, sea, air and space.  Recently the fifth dimension has been added to emphasize that organizations and nations must now learn to effectively use data defensively and offensively in times of conflict.  Military organizations, much like companies in the commercial sector, must now compete in the fifth dimension and the management of code halos.

Recognizing the importance of code halos and the fifth dimension of warfare is not enough, however.  Organizations must employ what is called a "logistics of information" systems capable of supporting a competitive environment.  This is not easy.  Store number 1 mentioned earlier does not have a code halo strategy or the logistics of information system in place to be competitive.  They are not even capable of putting a team on the field.

What must be included in order to successfully employ an effective "logistics of information" system that can process and utilize code halos?  Let me list a few:
  1. Effective data collection strategies - often in the form of mobile apps, loyalty programs and online commerce sites that enable a customer to opt-in to various programs, campaigns, preferences and deals.  This is how you begin to add to and harvest useful data from your customers' code halos.
  2. The ability to recognize a unique customer, their code halos and to cater to their preferences and customize their marketing and buying experiences based on analyzed data.
  3. The ability to recognize patterns, find meaning and to spark new ideas and innovation by analyzing multiple code halos is valuable.  Here is an example - Store number 2 recognizes that a sub-set of their customers' all share similar code halos - product preferences, lifestyles, demographics and buying habits.  Store number 2 also has visibility into the code halos of their suppliers' products, brands and target customer profiles.  As a result, Store number 2 can introduce new marketing campaigns and products that very closely align with the preferences and tastes of their individual customers and sub-sets of customers.
  4. Following each marketing campaign or program roll-out, the data is analyzed and optimized to improve precision and future results. 
These four steps require an effective "information logistics" system.  Do you have it?

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of November 18, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

New research from Juniper shows more than 500 million people will use mobile coupons next year, a 30 percent rise on 2012, with the growth powered by further integration into social networks. Read Original Content

A recent IDC report estimates total mobile device spending, driven largely by m-commerce, will exceed $1 trillion by 2017. Read Original Content

The Australian arm of mobile network operator Vodafone has released details of its forthcoming SmartPass NFC mobile wallet, which could launch "as early as next year" after testing takes place over the next few months. Read Original Content

Kony is the industry’s leading mobile and multichannel application platform provider. Kony develops a suite of customizable pre-built apps, the KonyOne™ Platform and a comprehensive mobile application management solution, which give companies the confidence and control to quickly build apps once and deploy everywhere -- across all mobile devices and operating systems. This newsletter is sponsored in part by Kony.

Twenty-eight percent of those who own a smartphone or tablet plan to shop from their mobile devices on Thursday, according to a Harris Interactive survey of more than 2,000 adults on behalf of Digitas. That’s nearly twice the percentage that said they would shop from a mobile device on Thanksgiving in a similar survey conducted last year. Read Original Content

Mobile is expected to make a huge impact on retail this holiday season, with almost 70 percent of smartphone owners expected to use their device to shop. Read Original Content


According to an eConsultancy report, search engine marketing in North America is expected to be worth $23 billion by the end of 2012 with a large portion coming from mobile traffic; projections show an additional $4 billion in growth throughout 2013, which brings the industry to an estimated worth of $27 billion. Read Original Content

Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Read Original Content

According to a market research report published by MarketsandMarkets the total NFC applications market is expected to reach $10 billion by 2016 at an annual rate of 38 percent from 2011 to 2016. Read Original Content

According to a study by Harris Interactive 27 percent of tablet and smartphone-owning consumers plan to use them for their holiday shopping this year. Read Original Content

Mobile Commerce News Weekly – Week of October 28, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

InMobi has released its latest round of stats and, for the first time, Apple has recorded negative growth in impressions. Impressions served on Apple mobile devices fell 0.4 percent over the last three months, while Android saw an increase of 2.7 percent from the previous quarter. Read Original Content

Gartner predicts that in 2016 there will be 448 million m-payment users, in a market worth $617 billion. Read Original Content

Vodafone on Monday signed a multi-year contract with NFC security specialist Gemalto that will support the rollout of contactless payment services across the operator's global footprint. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

A total of 30 Girl Scout councils throughout the country offered mobile payments earlier this year, allowing the girls to accept debit or credit card payments through an attachment on mobile devices. Sales, primarily done outside retail stores and door-to-door, increased significantly. Read Original Content

As part of Facebook’s third-quarter results, the world's biggest social media company disclosed for the first time that some 14 percent of its ad revenue came from mobile advertising. Read Original Content

Apple’s iPhone remains the number one smartphone device when it comes to monetization, according to Opera’s “State of Mobile Advertising” report for the third quarter of 2012. Read Original Content


Research firm eMarketer estimates that spending on mobile advertising in the U.S. will reach $2.61 billion in 2012, before soaring to nearly $12 billion in 2016. Read Original Content

Some 43 percent of retailers said they will raise online marketing budgets – investing in either mobile, social or email marketing channels during the holiday season, according to a new study analyzing expectation of holiday advertising and sales. Read Original Content

Mobile Commerce News Weekly – Week of October 21, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

ABI Research believes more than $100 billion in NFC payments will be processed by 2016. The forecast for the following year is even greater as sales could reach as high as $200 billion. Read Original Content

CEO of Google, Larry Page, said the company’s mobile business, which includes advertising and app sales, is now generating revenue at an annual run rate of $8 billion, as compared to $2.5 billion one year earlier. Read Original Content

Research In Motion has struck an agreement to help manage security technology that will make it possible for many Canadians to pay with their smartphones through “mobile wallets.” Read Original Content

Kony is the industry’s leading mobile and multichannel application platform provider. Kony develops a suite of customizable pre-built apps, the KonyOne™ Platform and a comprehensive mobile application management solution, which give companies the confidence and control to quickly build apps once and deploy everywhere -- across all mobile devices and operating systems. This newsletter is sponsored in part by Kony.

A new report from Berg Insight says the number of active mobile money users in emerging markets will grow from last year’s 61 million to 381 million by 2017. That's a compound annual growth rate of 36 percent. Read Original Content

According to a report by research firm, ABI, the overall revenue spent using NFC mobile payments will increase from $4 billion this year to $191 billion in 2017. Read Original Content


According to eMarketer, consumer use of smartphones as a POS payment device, whether through NFC or other contactless technology, will total just $640 million this year. However, this figure represents a 283 percent increase over an even smaller base in 2011, and could increase another 234 percent by the end of 2013. Read Original Content

Interest in mobile shopping is highest in the age groups 30-39 years and 40-49 years in Sweden, according to a new customer survey conducted by Payair, a mobile commerce company. Read Original Content

Total spend via mobile devices using NFC is to rise more than twenty-fold, from $4 billion this year to $100 billion in 2016 according to forecasts from ABI Research. Read Original Content

Mobile Marketing News Weekly – Week of September 9, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

IT research firm Gartner predicts revenue from mobile advertising will reach $20.6 billion worldwide by 2016. That’s a 522 percent increase from the total revenue brought in just last year. Read Original Content

According to eMarketer, Twitter’s mobile advertising revenue will be greater than that of Facebook’s by the end of this year. eMarketer estimates mobile ad revenue for Twitter will reach $129.7 million this year. Read Original Content

According to a study commissioned by Mobile Marketing Association, the optimal level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. The findings represent a leap from the less than one percent currently being allocated today. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. This newsletter is sponsored in part by Sky Technologies.

According to researcher eMarketer, Facebook's mobile-ad sales in 2012 will end up around $72.7 million, less than a 3 percent market share for domestic mobile ads. Read Original Content

With over 160 million Americans on Facebook and 53 percent of mobile phone owners having smartphones today, mobile digital campaigning is changing the way political strategists are engaging audiences and investing advertising dollars. The 2012 elections are expected to experience the largest amount of mobile ad spend for political exposure so far. Read Original Content


Research firm EMarketer projects that Facebook’s mobile advertising revenue in the United States will quintuple next year. EMarketer expects Facebook to grab nearly 10 percent of that market by 2014. Read Original Content

Despite uncertain outlooks in both the Eurozone and the U.S. economy, GroupM projects media advertising spending in China will increase by 13.4 percent compared to 2011 to reach RMB 394 billion. Read Original Content

Marin Software’s report, The State of Mobile Search Advertising, indicates consumers are much more engaged with search ads on smartphones and tablets, with click through rates that are respectively 24 percent and 39 percent higher than on desktops. Read Original Content

Mobile Marketing News Weekly – Week of September 2, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

According to figures released by the Interactive Advertising Bureau Australia total online advertising increased 21 percent year on year to reach $3.136 billion over the 12 months to the end of June, while mobile ad spend reached $47.5 million, a 212 percent increase. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

According to Luth Research, companies of all sizes are now discovering mobile marketing is a vital element of their complete programs and are bringing greater returns on investment than their traditional methods. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com

Pandora advertising sales made up $89.3 million of the company’s $101.3 million during its second quarter. Mobile advertising revenue, considered to be a major driver of Pandora’s future growing, rose 86 percent from the year-ago period, to $59.3 million in the quarter. Read Original Content

Thanks to the growth of smartphones and tablets, entertainment consumption on mobile devices has grown 82 percent from 2010 to 2011. According to Millennial Media and comScore, this growth outpaced the 55 percent increase in overall smartphone ownership within the same period. Read Original Content


In 2011, U.S. mobile commerce sales surged 91.4 percent. By 2015, analysts estimate total mCommerce sales will reach $31 billion, a 363 percent increase from 2011. Read Original Content

Mobile Advertising is expected to jump six-fold from $3.3 billion last year to $20.6 billion in 2015, according to Gartner. The proliferation of smartphones, with Internet browsing and a multitude of applications have created fertile ground for mobile media to spawn. Read Original Content

Mobile Marketing News Weekly – Week of August 26, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

PwC has predicted mobile advertising and m-commerce will be among the fastest-growing segments in media over the next four years. Mobile-ad spends are predicted to achieve compound annual growth of 46 per cent to 2016, compared with 10.3 per cent for the total Internet market. Read Original Content

Advertising spend on mobile messaging will reach a total $7.4 billion by 2017, according to a report from Juniper Research. This growth will be driven by a surge in use of location-based SMS, Juniper says. Read Original Content

A new report from eMarketer indicates spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

Gartner, the world’s leading information technology research and advisory company, has predicted consumer spending on mobile apps stores and digital content will increase from $18 billion this year to a significant $61 billion by 2016. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. The surge will be led by high-growth countries such as Brazil, China and India. Read Original Content


Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can’t seem to decide what – if any – effect the decision will have on the smartphone market, let alone mobile marketing. Read Original Content

In 2011 venture capital investments in mobile marketing and advertising were $592 million, almost a five-fold increase from $128 million in 2010. InMobi alone secured $200 million in financing last year. Read Original Content

Mobile Marketing News Weekly – Week of August 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

The latest round of research by mobile ad network InMobi finds that mobile advertising influences 48 percent of consumers on their purchasing decisions, with more late-technology adopters embracing m-commerce, and of those yet to use it, 45 percent expect to do so within the next twelve months. Read Original Content

According to IAB Australia, total mobile advertising expenditures for the past twelve months grew 212 percent and is valued at $47.5 million. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

eMarketer has released projections for ad spending on mobile marketing and found that the total market for advertising globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. Read Original Content

Brands and advertisers spent 150 percent more on mobile ad display prices over the course of the London Olympics Games, research from M&C Saatchi Mobile has found. Read Original Content


Facebook CEO Mark Zuckerberg said revenue from Sponsored Stories, the company's news feed ad product, has a run-rate of about $1 million per day, half of which comes from mobile. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

Mobile Marketing News Weekly – Week of August 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A report from eMarketer suggests that spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Mobile advertising influences 48 percent of consumers – putting in on par with desktop advertising and only slightly behind TV advertising (55 percent), research by InMobi has found. Read Original Content

According to Yankee Group global mobile advertising revenue will expand by three and a half times its present level by 2016. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com

The Interactive Advertising Bureau has reported online advertising for the 2011-2012 financial year reached $3.14 billion, eclipsing the previous record by more than $549 million. Read Original Content

Facebook is testing a new ad system for mobile apps intended to boost downloads from stores like Google Play and Apple's App Store. Read Original Content


According to research by PricewaterhouseCoopers, mobile advertising in Australia has increased 212 percent since in the past twelve months. Read Original Content

According to a survey from Hipcricket some 46 percent of surveyed smartphone owners have viewed a mobile ad; among them, 64 percent have completed at least one purchase as a result of doing so. Read Original Content

Mobile Marketing News Weekly – Week of August 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

eMarketer has reported mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market. Read Original Content

According to Informa, mobile commerce in AsiaPac is expected to reach $139 billion by 2012, with online advertising spend across the region reaching $22.2 billion by 2014. Read Original Content

According to the Portal Business Resource, in 2015 the global market for mobile advertising will exceed $20.6 billion dollars. Read Original Content

According to Yankee Group, tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales should rise to 60 percent. Read Original Content


eMarketer has released its first projections for ad spending on mobile marketing and found the total market for advertising globally will reach $6.43 billion this year. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

The Latest Developments in Mobile Marketing Apps

 
Mobile marketing is a big growth area and advertisers are very excited.  For the first time advertisers have the opportunity to show you amazingly enticing products and services on small screens while you are driving very fast down the freeway in traffic!  

In the past, this driving time was wasted with drivers simply staring at the road and glancing periodically at their mirrors.  In the trade, advertisers called this driving time, “the dead zone” since drivers were distracted and not paying attention to advertisers' promotions. 

The ROI for mobile advertisers can be incredible, even after you account for customer churn due to traffic accidents.  Mobile advertising can be made both time sensitive and location aware so drivers feel an intense urgency to respond immediately if they have any hope of taking advantage of it.    

All of the sales, promotional and product details can be included right on the mobile device screen for drivers to read.   Be sure to include the details in order to avoid any confusion or misunderstandings with drivers.  

Hurry!  However, before you pass that slow truck ahead of you, change lanes or exit, please read the fine print.  The sale only lasts 15 minutes and requires pre-approved financing at 27% interest!"

*************************************************************
Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of July 29, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new study from IBM found that the share of smartphone shopping rose from 13.3 percent in Q1 to 15.1 percent in Q2. In the same period, social commerce dropped from an already low 2.4 percent to just 1.9 percent. Read Original Content

Mobile commerce is a huge growth area, PWC says, noting that Internet connected mobile devices combined with social networking “is creating a compelling case for businesses to embrace m-commerce”. Read Original Content

A recent Hipcricket survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. Read Original Content

The Associated Press and its iCircular division launched a mobile circular program last fall to help publishers monetize their growing digital audiences.  “The average retailer had a click-through rate 1000 percent higher than a traditional mobile ad unit at 6 percent, with mass merchandising retailers having click-through rates as high as 18 percent,” said Jeff Litvack of iCircular. Read Original Content


The shopping spree for InMobi continues apace. The mobile advertising network has announced the acquisition of UK-based Metaflow Solutions, a mobile app management and distribution company. Read Original Content

A new Millennial Media study indicates travel was the third-largest ad category on Millennial's network through the first quarter in terms of spending, after telecom and finance. It was also the third-fastest-growing segment in the last year -- behind sports and news, with 200 percent growth. Read Original Content

Mobile Marketing News Weekly – Week of July 22, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years. A Yankee Group study forecasts tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales will rise to 60 percent. Read Original Content

Target is putting mobile at the core of its back-to-school campaign and encouraging consumers to use its mobile application to find helpful resources, promotions and design inspirations. Read Original Content

The truth about smartphones is that although penetration in the UK is now above 50 percent and traffic is constantly rising, people don’t generally use their phone to buy things. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

AdParlor, an Adknowledge company and a leading advertising platform on Facebook, has released their completed study on Facebook mobile advertising.  A few of their findings are: mobile ads yield a CVR that is 16 percent lower than non-mobile ads; and Android has a 62 percent higher CTR than the iPhone & BlackBerry. Read Original Content

Apple's iOS continued to deliver more revenue per advertising impression to content publishers than any other mobile operating system in the quarter that ended in June, according to an Opera Software report. Read Original Content


Facebook's first earnings report since going public will be crucial. After its highly anticipated IPO flopped, Wall Street is hoping the social networking giant will deliver something to be optimistic about. Read Original Content

Interviews with Kevin Benedict