Timeline of Mobile Marketing
Middle ages
- Town criers are used to spread messages1876
- First telephone introduced by Alexander Graham Bell1973
- First mobile portable handset invented1992
- First text message sent from computer to mobile phone1993
- First mobile phone that both sends and receives texts introduced1998
- Term "spam" officially added to dictionary to mean unwanted, junk emails2003
- First commercial mobile SMS launches. Short codes introduced for use with text message marketing2005
- Nike and Pontiac launch SMS campaigns2007
- 2.4 billion SMS users worldwide- Apple iPhone is released in U.S.
- Texting is embraced: Average monthly texts (218) outnumber calls (213)
2010
- Quick response (QR) codes start being used in mobile marketing- Cambridge dictionary adds "text" as a verb
2011
- Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music2013
- Android and iOS battle it out for market shareBusinesses embrace new technology for mobile outreach
- Square-like apps for payment
- Same-day shipping through Amazon and eBay
- Mobile fingerprinting to secure payments
- Augmented reality in which customers can point their mobile cameras at products for reviews and discounts
2014
- Mobile Internet usage will overtake desktop Internet usage2015
- 81% of U.S. mobile customers will have smartphones- Mobile marketing will generate $400 billion in sales (a 52% increase in just two years)
- Retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012)
2016
- Global mobile marketing spending will grow to $22 billionWe Love Our Mobile Phones - and So Do Businesses
91%
- Adults who have their mobile phone within arm's reach271 million
- Adults who own some type of mobile device75%
- Percentage of smartphone market held by Apple and Android86%
- Users who use their smartphone while watching TV$22 billion
- Mobile advertising spending- 2012 - 2010
- $22 billion - $3.4 billion
15%
- Online retail sales in 2013 made through mobile devices3 in 4
- Mobile users who use their device for shopping$39 billion
Original Source: http://www.topmarketingschools.net/mobile/
Kevin Benedict,
Head Analyst for Social, Mobile, Analytics and Cloud (SMAC)
Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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