Mobile Consumer Behaviors - The Seven Essential Questions
Digital Transformation is the process of updating your business and IT infrastructure to align with today's and tomorrow's consumers. Today that is important, but hard to do. Mobile consumer behaviors are changing far faster than most IT budgets and initiatives and that can cause problems. If your customers are adopting technologies and changing their path-to-purchase journeys at a pace that is faster than you can deliver, then you are opening up an opportunity gap for a more nimble competitor. Do your internal sales and executive strategy sessions begin with these questions: Where are our customers to be found? What technologies are our customers using? How are our customers' path-to-purchase journeys' changing? Are we meeting our customers along their path-to-purchase journeys and supporting them? Are we digitally transforming at a pace that will keep us aligned with our customers' pace of change? Is our IT budget aligned with the required p