Tuesday, November 11, 2014

Digital Transformation Expert Interviews: SmartStory's Lloyd Mahaffey

Digital transformation is a buzzword, but it is also a thing.  It is happening all around us.  I spoke at a large French bank last week in Europe on the impact of digital transformation on the workforce.  This was a hot topic within the bank.  How can they more effectively manage a workforce of millennials that has grown up using all things social, mobile, cloud based and hyper-personalized?  Millennials think different, act different, work different, communicate different, are motivated differently and require different ways of being managed.  It was a fascinating discussion.

Digital transformation is about using data (digits) to run better and run different.  Data is being produced at an increasing rate as a result of the Internet, mobile devices, mobile applications, sensors and the continuing convergence of the physical world with the digital.  This data, if understood, can be used effectively as a competitive advantage.  Companies today are trying to understand how they should implement new strategies because of this.  It is a very important issue that impacts marketing, sales, customer support, R&D and just about everything else.

In this interview with digital transformation expert and SmartStory COO, Lloyd Mchaffey, we discuss how digital transformation is opening up opportunities for new technologies, solutions and business models, and how the recently published book Code Halos is showing them the way.  SmartStory is using data, Code Halos strategies and mobile devices to provide hyper-personalized short-form video experiences to customers and users of complex products and services.

Video Link: http://youtu.be/Z1ma7lsA630?list=UUGizQCw2Zbs3eTLwp7icoqw

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.