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I am a SMAC (social, mobile, analytics and cloud) analyst. I research this subject daily and share the best excerpts and interesting numbers that I come across each week.
Each of us is impacted by SMAC. We all use mobile devices and social networking solutions like Facebook, Twitter and LinkedIn. We use search engines, maps and weather apps, all of which use analytics and are in the cloud. SMAC is the combination of all of these trends coming together on mobile devices. This convergence is impacting businesses in many different ways. We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.
Now for the news...
Pinfluencer, the leader in Discovery Marketing & Analytics for Pinterest, announced its deep integration with web analytics systems such as Adobe Omniture, Coremetrics and Google Analytics to help marketers discover which pins drive revenue and clicks, and measure true social ROI. Read Original Content
A survey conducted by DBD Media of 50 e-commerce sites, found that 67 percent haven't integrated social media tracking. Read Original Content
A recent Yesmail report, based on a consumer shopping trends survey and an analysis of the digital marketing campaigns of 20 brands over a three-month period, found that half of consumers are influenced by social media when making online purchases and more than one in three consumers have purchased a product as a direct result of a social media promotion. Read Original Content
Another Yesmail report result,41% of mobile device owners have purchased products as a result of mobile email promotions, but one-third of those emails linked to web pages that were not mobile-optimized. Read Original Content
Between 2011 and 2016, Gartner is predicting Big Data to grow to $43.7 billion in 2016. If the market scope is limited to social media, social network analysis and content analysis, the market is growing 45 percent annually from 2011 to 2016. Read Original Content
NM Incite, a social media analytics and research joint venture between Nielsen and McKinsey, just announced that it has acquired New York-based social TV startup SocialGuide. Read Original Content
Cognizant just published a 2 minute video demonstrating how an average person uses social, mobile analytics and cloud in their daily life. Very interesting! Watch Video Here
Accenture Federal Services was awarded a $3 million, one-year contract to help the Office of Health Affairs enhance its biosurveillance capabilities via social media analytics. Read Original Content
SAP announced an aggressive mobile analytics strategy nearly a year ago, and at the vendor's TechEd conference in Las Vegas on Tuesday it underscored mobile progress by announcing yet another new app: SAP Business Planning and Consolidation on its Enterprise Performance Management Unwired. Read Original Content
At its annual IBM Information on Demand 2012 and Business Analytics Forum, IBM showcased its IBM PureData System appliance, which provides an engineering system for analytics and transactions. Read Original Content
Temenos, the global provider of banking software, announced that nine deals were signed for its Insight Business Analytics solution in the past year, including new projects with Synergy Credit Union and Innovation Credit Union. Read Original Content
Kevin Benedict, Head Analyst for SMAC, CognizantRead The Future of Work
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.