Mobile Commerce News Weekly – Week of November 23, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Shoppers are going mobile in larger and larger numbers, according to on-line retail data leader comScore. Mobile digital commerce is expected to have grown by 25 percent over the last season, almost twice the growth of desktop E-commerce.  Overall digital commerce is expected to grow by 16 percent, reaching $61 billion.  Read Original Content

Powa, a commerce specialist operating primarily in the United Kingdom, will be bringing its mobile commerce service to the United States. New funding will allow the company to launch its digital payments system in the U.S., expanding the mobile commerce options that are available in the country.  Read Original Content

Smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent, according to MarketLive. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

A recently unveiled report from Juniper Research has found the total number of users who plan to engage in mobile transactions is going to grow considerably over the coming years. They predict just over two billion mobile phone or tablet users will make mobile commerce transactions by the end of 2017, up from 1.6 billion during this calendar year.  Read Original Content

Mobile payments may experience lackluster growth in Canada. A new study from GfK, a global market research firm, shows Canadians are somewhat apprehensive when it comes to using a smartphone to make a payment.  Read Original Content

Target Corp. has now taken another step that reveals the retailer is getting very serious about mobile commerce, as it has purchased Powered Analytics, which is said to have “an Amazon-like shopping experience,” that can be provided to shoppers while they are within a brick and mortar store location.  Read Original Content

In Contact Solutions' recently completed retail mobile shopping survey, one major issue with mobile buying behavior–customer care was found. Altogether, 16 percent of consumers said they struggle with mobile shopping apps at least half the time, and 38 percent of respondents said they are disappointed with the inability to get help within a mobile app.  Read Original Content

Smartphone and tablet based commerce is expected to account for 49 percent of all online sales in Europe by 2018, according to new research published by Forrester.  Read Original Content

According to the 2014 holiday shopping study conducted by Deloitte, which included the participation of 5,000 American consumers, the average holiday spending this year will be $1,299, which represents an increase of 13 percent over last year. Among all U.S. consumers 72 percent will be using their smartphones for shopping purposes.  Read Original Content

Realex Payments, Europe's leading payment solution provider, announced a new partnership with Shopgate, the world's leading software-as-a-service m-commerce platform.  Read Original Content

Nearly three-quarters (73 percent) of consumers surveyed said they trusted their bank in providing a mobile digital wallet service, a Deloitte report found.  Read Original Content

Mobile-based payments in the United States are expected to reach $142 billion in volume in 2019, according to a report from the research firm Forrester, from about $50 billion currently.  Read Original Content

In the three weeks since the company released Apple Pay, Whole Foods has processed more than 150,000 Apple Pay transactions. McDonald’s, which accepts Apple Pay at its 14,000 restaurants in the United States, said Apple Pay accounted for 50 percent of its tap-to-pay transactions.  Read Original Content

A new study by Retale found consumers are ready for mobile.  Thirty-six percent of respondents have previously used a mobile device to pay for something in a brick-and-mortar retail store, while the majority (64 percent) has not. However, mobile pay use has more than doubled over a two-year period.  Read Original Content

Apple’s new mobile payment system Apple Pay already has support from major banks, credit card companies and also some major retailers.  Now it would appear smaller independent retailers will also be able to support Apple Pay in the future as Square’s Jack Dorsey has confirmed the company is working on bringing Apple Pay to Square.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

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************************************************************************

Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of December 8, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Digital security firm Oberthur Technologies has partnered with mobile services specialists mBank in a project aimed at bringing together the m:Wallet solution from OT’s MoreMagic subsidiary and mBank’s experience in branchless banking, to provide mobile branchless banking including merchant payment, money transfer, loans, credit and insurance.  Read Original Content

Mobile app developer Bruce Arnold announced the availability of mCartXP, a multi-device HTML5 mobile web app developed jointly by his firm WebFL.US and their white label web development counterpart WLWeb.US.  The app can be used to buy and sell products and services using virtually any mobile browser - including Dolphin, Firefox, Mobile Safari and Opera - and any smartphone or tablet.  Read Original Content

Ovum has released a report concerning the caution that many consumers are exhibiting concerning mobile commerce. The report shows that some 68 percent of consumers said they would stick to traditional e-commerce due to the risks that exist in the mobile sector.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.

Etisalat Group, the leading telecoms operator in Africa, the Middle East and Asia, announced the expansion of its award winning mobile phone-based commerce service "Flous" through its subsidiary Etisalat Moov in Benin.  Read Original Content

Early numbers from several retailers indicate a surge in mobile commerce for the first few banner sales days from Thanksgiving weekend through Cyber Monday. Forget double-digit growth. According to Internet Retailer Mobile 500, many retailers are posting triple-digit increases in several mobile metrics over the same holiday shopping days last year.  Read Original Content

From Thanksgiving through Cyber Monday, both eBay and PayPal saw the highest holiday mobile commerce activity that they have ever had. The volume of purchases and payments made over smartphones and tablets was higher than any other equivalent five day period in previous years at 96 percent greater, year over year.  Read Original Content

Mobile commerce sales accounted for nearly 21 percent of total Black Friday digital sales in the United States, $314 million out of $1.512 billion, and nearly 17 percent of Cyber Monday sales, $350 million out of $2.085 billion, Internet research firm comScore Inc. reports.  Read Original Content

The latest study by mobile entertainment body MEF reveals only around 65 percent of mobile media users globally have used their device to purchase goods or services.  The research reveals a decline in the volume of purchases for the first time — from 54 percent of mobile media users in 2012 to 42 percent in 2013. Read Original Content

According to the report from IBM, online shoppers in the U.S. spent more than $2 billion on Cyber Monday.  Read Original Content

Spindle, Inc. announced its MeNetwork360SM application is now available to merchants and consumers. Combining location-based mobile marketing and payment processing on a single platform, the MeNetwork360 app is compatible with both iOS and Android devices.  Read Original Content

“Together, e-commerce and m-commerce only comprise seven percent of U.S. retail spending—the rest is offline in physical stores, especially for products that shoppers want to see before they buy,” says Michael Boland, VP of content and senior analyst at BIA/Kelsey.  Read Original Content

Email marketing was a big winner on Black Friday. And much of the credit belongs to mobile.  According to new industry data presented by Marketingland, email marketing was both plentiful and effective on Black Friday – even more than it was on Cyber Monday.  The data cited points to 38 percent more email opens occurring on Black Friday than Cyber Monday.  Read Original Content

A Global Online Shopper report from WorldPay revealed nearly 40 percent of mobile shoppers are concerned about the security of their payments.  Read Original Content

Payelp Global, an international payment and business development platform representing thousands of merchants and hundreds of payment gateways, announced a partnership with Onebip by Neomobile, a global mobile payment service. Onebip enables merchants to monetize digital goods and services to their users on a global scale using carrier-billing technology. Read Original Content

Visiongain has determined global mobile payments networks will carry over $251 billion in transactions during 2013.  Read Original Content

Recent Articles by Kevin Benedict

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*************************************************************

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of October 21, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

ABI Research believes more than $100 billion in NFC payments will be processed by 2016. The forecast for the following year is even greater as sales could reach as high as $200 billion. Read Original Content

CEO of Google, Larry Page, said the company’s mobile business, which includes advertising and app sales, is now generating revenue at an annual run rate of $8 billion, as compared to $2.5 billion one year earlier. Read Original Content

Research In Motion has struck an agreement to help manage security technology that will make it possible for many Canadians to pay with their smartphones through “mobile wallets.” Read Original Content

Kony is the industry’s leading mobile and multichannel application platform provider. Kony develops a suite of customizable pre-built apps, the KonyOne™ Platform and a comprehensive mobile application management solution, which give companies the confidence and control to quickly build apps once and deploy everywhere -- across all mobile devices and operating systems. This newsletter is sponsored in part by Kony.

A new report from Berg Insight says the number of active mobile money users in emerging markets will grow from last year’s 61 million to 381 million by 2017. That's a compound annual growth rate of 36 percent. Read Original Content

According to a report by research firm, ABI, the overall revenue spent using NFC mobile payments will increase from $4 billion this year to $191 billion in 2017. Read Original Content

According to eMarketer, consumer use of smartphones as a POS payment device, whether through NFC or other contactless technology, will total just $640 million this year. However, this figure represents a 283 percent increase over an even smaller base in 2011, and could increase another 234 percent by the end of 2013. Read Original Content

Interest in mobile shopping is highest in the age groups 30-39 years and 40-49 years in Sweden, according to a new customer survey conducted by Payair, a mobile commerce company. Read Original Content

Total spend via mobile devices using NFC is to rise more than twenty-fold, from $4 billion this year to $100 billion in 2016 according to forecasts from ABI Research. Read Original Content

Mobile Commerce News Weekly – Week of September 16, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Worldwide mobile payments transactions are expected to reach $171.5 billion this year, up from $105.9 billion in 2011, research firm Gartner Inc. said in May. Read Original Content

According to eMarketer, Twitter will tally $129.7 million in U.S. mobile advertising revenue in 2012, compared with $72.7 million for Facebook. Read Original Content

Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011, according to new data from the research group Gartner, in a clear sign of just how quickly the demand for apps is growing. Read Original Content

By the end of 2013, roughly 43 percent of bank customers are expected to be using a smartphone for banking on the go, according to The Federal Reserve. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

Chicago mobile ad spending in the financial and insurance category is expected to grow from $4.4 million in 2011 to $27 million in 2016. Read Original Content

Charles Schwab has announced mobile deposit capabilities for iPad users, enabling Schwab brokerage and Schwab Bank clients to deposit checks remotely by taking a picture of a check with an iPad camera. Read Original Content

Despite worries about Facebook’s ability to make money from mobile devices, new research predicts the social network's U.S. mobile-advertising revenue will quintuple next year, catapulting it into the top ranks of the mobile-ad business, behind market leader Google Inc. Read Original Content

Pakistan’s number of mobile banking accounts has reached 1.45 million, experiencing a growth of 37 percent during the quarter ending June 30,2012, a state bank official has said. Read Original Content

Mobile Marketing News Weekly – Week of September 2, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

According to figures released by the Interactive Advertising Bureau Australia total online advertising increased 21 percent year on year to reach $3.136 billion over the 12 months to the end of June, while mobile ad spend reached $47.5 million, a 212 percent increase. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

According to Luth Research, companies of all sizes are now discovering mobile marketing is a vital element of their complete programs and are bringing greater returns on investment than their traditional methods. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com

Pandora advertising sales made up $89.3 million of the company’s $101.3 million during its second quarter. Mobile advertising revenue, considered to be a major driver of Pandora’s future growing, rose 86 percent from the year-ago period, to $59.3 million in the quarter. Read Original Content

Thanks to the growth of smartphones and tablets, entertainment consumption on mobile devices has grown 82 percent from 2010 to 2011. According to Millennial Media and comScore, this growth outpaced the 55 percent increase in overall smartphone ownership within the same period. Read Original Content

In 2011, U.S. mobile commerce sales surged 91.4 percent. By 2015, analysts estimate total mCommerce sales will reach $31 billion, a 363 percent increase from 2011. Read Original Content

Mobile Advertising is expected to jump six-fold from $3.3 billion last year to $20.6 billion in 2015, according to Gartner. The proliferation of smartphones, with Internet browsing and a multitude of applications have created fertile ground for mobile media to spawn. Read Original Content

Mobile Marketing News Weekly – Week of August 26, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

PwC has predicted mobile advertising and m-commerce will be among the fastest-growing segments in media over the next four years. Mobile-ad spends are predicted to achieve compound annual growth of 46 per cent to 2016, compared with 10.3 per cent for the total Internet market. Read Original Content

Advertising spend on mobile messaging will reach a total $7.4 billion by 2017, according to a report from Juniper Research. This growth will be driven by a surge in use of location-based SMS, Juniper says. Read Original Content

A new report from eMarketer indicates spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

Gartner, the world’s leading information technology research and advisory company, has predicted consumer spending on mobile apps stores and digital content will increase from $18 billion this year to a significant $61 billion by 2016. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. The surge will be led by high-growth countries such as Brazil, China and India. Read Original Content

Days after a California jury awarded Apple over $1 billion in damages over patent infringements, experts can’t seem to decide what – if any – effect the decision will have on the smartphone market, let alone mobile marketing. Read Original Content

In 2011 venture capital investments in mobile marketing and advertising were $592 million, almost a five-fold increase from $128 million in 2010. InMobi alone secured $200 million in financing last year. Read Original Content

Mobile Marketing News Weekly – Week of August 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

The latest round of research by mobile ad network InMobi finds that mobile advertising influences 48 percent of consumers on their purchasing decisions, with more late-technology adopters embracing m-commerce, and of those yet to use it, 45 percent expect to do so within the next twelve months. Read Original Content

According to IAB Australia, total mobile advertising expenditures for the past twelve months grew 212 percent and is valued at $47.5 million. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com.

eMarketer has released projections for ad spending on mobile marketing and found that the total market for advertising globally will reach $6.43 billion this year. Advertisers are expected to spend $2.4 billion on mobile advertising in the United States in 2012, up from $1.23 billion in 2011. Read Original Content

Brands and advertisers spent 150 percent more on mobile ad display prices over the course of the London Olympics Games, research from M&C Saatchi Mobile has found. Read Original Content

Facebook CEO Mark Zuckerberg said revenue from Sponsored Stories, the company's news feed ad product, has a run-rate of about $1 million per day, half of which comes from mobile. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

Mobile Marketing News Weekly – Week of August 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A report from eMarketer suggests that spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Mobile advertising influences 48 percent of consumers – putting in on par with desktop advertising and only slightly behind TV advertising (55 percent), research by InMobi has found. Read Original Content

According to Yankee Group global mobile advertising revenue will expand by three and a half times its present level by 2016. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit www.skytechnologies.com

The Interactive Advertising Bureau has reported online advertising for the 2011-2012 financial year reached $3.14 billion, eclipsing the previous record by more than $549 million. Read Original Content

Facebook is testing a new ad system for mobile apps intended to boost downloads from stores like Google Play and Apple's App Store. Read Original Content

According to research by PricewaterhouseCoopers, mobile advertising in Australia has increased 212 percent since in the past twelve months. Read Original Content

According to a survey from Hipcricket some 46 percent of surveyed smartphone owners have viewed a mobile ad; among them, 64 percent have completed at least one purchase as a result of doing so. Read Original Content

Mobile Marketing News Weekly – Week of August 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

eMarketer has reported mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market. Read Original Content

According to Informa, mobile commerce in AsiaPac is expected to reach $139 billion by 2012, with online advertising spend across the region reaching $22.2 billion by 2014. Read Original Content

According to the Portal Business Resource, in 2015 the global market for mobile advertising will exceed $20.6 billion dollars. Read Original Content

According to Yankee Group, tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales should rise to 60 percent. Read Original Content

eMarketer has released its first projections for ad spending on mobile marketing and found the total market for advertising globally will reach $6.43 billion this year. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

The Latest Developments in Mobile Marketing Apps

 

Mobile marketing is a big growth area and advertisers are very excited.  For the first time advertisers have the opportunity to show you amazingly enticing products and services on small screens while you are driving very fast down the freeway in traffic!  

In the past, this driving time was wasted with drivers simply staring at the road and glancing periodically at their mirrors.  In the trade, advertisers called this driving time, “the dead zone” since drivers were distracted and not paying attention to advertisers' promotions. 

The ROI for mobile advertisers can be incredible, even after you account for customer churn due to traffic accidents.  Mobile advertising can be made both time sensitive and location aware so drivers feel an intense urgency to respond immediately if they have any hope of taking advantage of it.    

All of the sales, promotional and product details can be included right on the mobile device screen for drivers to read.   Be sure to include the details in order to avoid any confusion or misunderstandings with drivers.  

Hurry!  However, before you pass that slow truck ahead of you, change lanes or exit, please read the fine print.  The sale only lasts 15 minutes and requires pre-approved financing at 27% interest!"

*************************************************************

Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of July 22, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years. A Yankee Group study forecasts tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales will rise to 60 percent. Read Original Content

Target is putting mobile at the core of its back-to-school campaign and encouraging consumers to use its mobile application to find helpful resources, promotions and design inspirations. Read Original Content

The truth about smartphones is that although penetration in the UK is now above 50 percent and traffic is constantly rising, people don’t generally use their phone to buy things. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

AdParlor, an Adknowledge company and a leading advertising platform on Facebook, has released their completed study on Facebook mobile advertising.  A few of their findings are: mobile ads yield a CVR that is 16 percent lower than non-mobile ads; and Android has a 62 percent higher CTR than the iPhone & BlackBerry. Read Original Content

Apple's iOS continued to deliver more revenue per advertising impression to content publishers than any other mobile operating system in the quarter that ended in June, according to an Opera Software report. Read Original Content

Facebook's first earnings report since going public will be crucial. After its highly anticipated IPO flopped, Wall Street is hoping the social networking giant will deliver something to be optimistic about. Read Original Content

Mobile Marketing News Weekly – Week of July 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Budgets for mobile marketing will get bigger next year, according to a new study conducted by Strongmail and presented by eMarketer. The study suggests that 70 percent of marketers will ramp up their mobile budgets in 2013. Read Original Content

Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, September 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising, and not in-app purchases, will be the main monetization model for game developers targeting the Southeast Asian market because of the lack of convenient carrier payment methods in the region currently, according to one executive at Gree Ventures. Read Original Content

Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read Original Content

According to Lookout Security, five percent of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. Read Original Content

Mobile Marketing News Weekly – Week of July 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Boston-based Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures. The company will use the funds to expand its mobile app user acquisition platform. Read Original Content

Researchers at EMarketer have said that in 2014, Twitter ad sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Mobile is a key part of its growth effort. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Online movie ticketing service Fandango said Tuesday that its ticket sales rose 28 percent in the second quarter, with purchases by cell phone more than doubling from a year ago. Read Original Content

Coca-Cola executive Wendy Clark is using her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets. Read Original Content

Some users of the latest version of Apple’s handset will get a marketing message from Samsung offering as much as $300 to people who trade their Apple device for a Samsung device. Samsung’s strategy is helping fuel a boom in mobile advertising, which Bank of America Merrill Lynch predicts will surge to $18.3 billion in 2015, from $3.6 billion last year. Read Original Content

Mobile Marketing News Weekly – Week of May 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content

Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app. Read Original Content

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game. The ads are running on iAd’s network inside iPhone applications including TV Guide and CBS News. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Read Original Content

A new report from mobile marketing and advertising firm Velti, which is based on mobile device ad impressions, shows the new iPad’s growth into the mobile market slowed after an initial surge. Currently, the new iPad represents 8 percent of mobile ad impressions. Last year, at the same point in its release cycle, the iPad 2 had already captured 13 percent of the market. Read Original Content

Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 percent, according to BIA/Kelsey's U.S. Local Media Forecast. Read Original Content

Print Ads and QR Codes Combined with Mobile Scanning Software

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Brooks Brothers is using QR (quick response) codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine.  The challenge is getting customers to download the scanning software to their smartphone the first time.  After the mobile scanning app is downloaded, the process should be very easy.