This morning I read an article written by Ben Lee of Smartsoft Mobile Solutions called Mobile Application Use for On-site Retail. Ben describes how a number of different retailers have incorporated mobile applications, barcode, QR codes and scanning software into their strategies.
Showing posts with label QR codes. Show all posts
Showing posts with label QR codes. Show all posts
Print Ads and QR Codes Combined with Mobile Scanning Software
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Brooks Brothers is using QR (quick response) codes in its fall collection print ads that let consumers purchase the items they see right from the pages of Esquire magazine. The challenge is getting customers to download the scanning software to their smartphone the first time. After the mobile scanning app is downloaded, the process should be very easy.
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