Kevin Benedict Ponders the Future

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of June 20, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly 00
Also read Mobility News Weekly
Also read M2M News Monthly

A recent study by InMobi reveals that African mobile web users prefer the mobile channel (46%) to their Desktop (10%) and even In-store (44%) when shopping for Apparel, Consumer Electronics and Entertainment Tickets. Read Original Content

A new report from research firm Gartner predicts that global mobile advertising revenue will reach $3.3 billion this year, up from $1.6 billion in 2010. Read Original Content

ABI Research reports that by 2016 there will be over 830 million enterprise smartphone and tablet apps, a growth rate of nearly 90 percent. Read Original Content

According to Cowen and Company Google will see a 41 percent increase in mobile online advertising revenue this year. Read Original Content

A new report from research firm Gartner says that global mobile ad revenue is projected to reach $20.6 billion by 2015. The Asia-Pacific region is expected to grow to $6.9 billion by 2015. Read Original Content

TMC reports that advertising through mobile apps is more effective than advertising on mobile websites. Read Original Content

Pyramid Research reports that by 2015 there will be $6.2 billion dollars in location-based advertising. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com./

Location based application company Foursquare announced that they have reached the 10 million member threshold. Read Original Content

There are now over 6,000 location-based apps for the iPhone and Forbes predicts that location0-based services will continue to become the trend among consumers. Read Original Content

Everything Everywhere, O2 and Vodafone are partnering to provide both contactless payments and location-based advertising in the same package. Read Original Content

Recent Articles by Kevin Benedict

Mobile Commerce If You Want My Business
Mobility Insights for Tuesday
Mobility Can Change the World and Healthcare
Philippe Winthrop and Steve Levy Webinar on Enabling the Agile Business through Mobile Strategy
Eggs with Benedict - European Enterprise Mobility Breakfast Meetings
Response to My Article on Sybase's Embedded Mobile Databases and HTML5
What Does HTML5 Mean for Sybase's Embedded Mobile Database Business?

Upcoming Events

Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

This is a special edition of the Mobile Marketing News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.

Mobile Expert Video Series: VIP's Mark Goddard

VIP is a systems integrator that I met at SAPPHIRENOW 2011 that has recently added a mobility focus. Learn about their mobility strategy and how they are approaching the market in this short video interview.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing: Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: SAP's Nick Brown

Myself and fellow SAP Mentor John Appleby interview SAP's Nick Brown on SAP's enterprise mobility strategies, timelines and products. The audio on this video is rather poor, but the content is great, so crank up the volume and put on the headset. I have even experimented with adding captions.

Additional videos by Kevin Benedict at SAPPHIRENOW 2011

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of May 16, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

According to ABI Research, location-based mobile social networking revenues will reach $3.3 billion by 2013. Read Original Content

Velti, a leading global provider of mobile marketing and advertising technology, announced that it intends to acquire the remaining equity ownership of CASEE, the largest mobile ad exchange and mobile ad network in China. Read Original Content

With over 700 million people using mobile phones in India, the mobile advertising industry is expected to grow by about 300 percent by 2014. Read Original Content

The Mobile Marketing Association and Out There Media have found that mobile marketing is the most effective form of advertising in Asia. Read Original Content

Fifty percent of smartphone users now have completed some sort of purchase with their mobile phones, a 20 percent increase in the last nine months. Read Original Content

InMobi, the world's largest independent mobile ad network, and Amobee, the world leader in end-to-end mobile advertising solutions and services, have announced a three year, multi-million dollar partnership. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

According to a study by comScore, 16.7 million U.S. smartphone users are currently subscribed to location-based services. Read Original Content

Concerns over privacy have slowed the growth of location-based services among smartphone users. Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: ClickSoftware's Moshe BenBassat
Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series: AMT-Sybex's Malachy Martin
Mobile Expert Video Series: SAP's Thortsen Stephan
SAPPHIRE 2001 Day 2 Mobility Photos!
Today is Mobility Tuesday at SAP's SAPPHIRENOW 2011!!!
Kevin Benedict's Mobility Photos from SAPPHIRE Now 2011
Mobile Expert Video Series: Vivido Labs' Steve Cameron
Mobile Expert Video Series: K2 Partnering's Paul Andrew

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing: Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka

Ed Krufka shows off their mobile enterprise asset managment application that SAP is demonstrating in the Mobility Theater. This is an iPad application.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich

In the Mobility Theater this week I saw the SAP team demonstrating an enterprise asset management application on an iPad that was developed by SAP partner Smartsoft Mobile. I caught up with Smartsoft Mobile's CEO Dan Homrich to learn about the application and his mobility strategy.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Today is Mobility Tuesday at SAP's SAPPHIRENOW 2011!!!

Today promises to be very interesting and busy at SAPPHIRENOW 2011. The focus of the day is mobility and a bunch of press releases have been published today. It will take me some time to read through all of them and to organize my thoughts around them all.

I am sitting in the keynote conference area looking forward to hearing from the Co-CEOs of SAP this morning. There is a band set-up on stage. It ought to be a rock'in 9 AM keynote!

I walked by the broadcast studio on the way in and saw Dr. Raj Nathan and John Chen. They were being interviewed and responding to questions from an audience in Germany over satelite.

Yesterday I helped moderate two PCN (premier customer network) mobility roundtables. It was very interesting. Nearly every company said they were reluctant to roll out mobility due to security concerns. My suggestion to Sybase and SAP is to shine the spotlight on Afaria as a way to remove those concerns. Until those concerns are addressed, the companies I met with yesterday are moving in slow motion on mobility projects.

I also met with Pyxis Mobile, Syclo, ClickSoftware, Smartsoft Mobile, Vivido Labs, K2 Partnering, Sybase, SAP Mobility and many other companies that have a significant presence here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Read The Mobile Money News Weekly