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Thursday, May 21, 2015

Interview: Robots, Digital Transformation and Intelligent Process Automation

Robots bring to our minds images of dangerous humanoids, but business process robots look different and behave in very positive ways.  In this important conversation with three robot and automation experts, they reveal the presence of robots all around us, and their expanding roles in companies today.  Enjoy!

Read the report - The Robot and I: How New Digital Technologies Are Making Smart People and Businesses Smarter. ************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile Industry News and Strategies – Week of May 18, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Since going public last September, Alibaba has shown how an eCommerce company can set the bar for what it means to be the global leader in mobile commerce.  Alibaba did that once again when it shared its 352 percent annual increase in mobile revenue from the year prior.  Read Original Content

Tango Shop is a new shopping feature that launched with the help from partners Walmart and Alibaba. This partnership will extend Tango’s reach into the mobile shopping side as its 300-some million users can now browse and shop on Walmart.com or AliExpress via the Tango shopping app.  Read Original Content

A new Fraud Practice and CardNotPresent.com report questioned nearly 1,500 fraud and payment professionals and found that 39.4 percent of merchants said they were tracking fraud by channel, but 34.2 percent were uncertain whether they were. Meanwhile, 61 percent were uncertain whether fraud was increasing in their mobile channel.  Read Original Content

According to a recent RedSeal survey of high-ranking US executives, cyber attacks on one network will have a significant ripple effect. In fact, most of the professionals surveyed readily acknowledge that a coordinated assault launched by sophisticated cyber criminals would wreak havoc on their own business operations and hurt their brands.  Read Original Content

According to the Cisco Visual Networking Index Global Forecast, mobile data traffic in India is projected to grow 24-fold between 2013 and 2018 at a compound annual growth rate of 88 percent.  Read Original Content

According to a recently published TechSci Research report "Global Cyber Security Market Forecast & Opportunities, 2020", global cyber security market is anticipated to surpass US $123 billion by 2020.  Read Original Content

According to a recent report published by Transparency Market Research, the mobile-apps segment held a share of about 19 percent in terms of revenue in 2013 and is expected to grow at a compound annual growth rate of 30.9 percent between 2014 and 2020.  Read Original Content

According to PR Newswire, in China, the number of mobile shoppers grew to more than two hundred millions, while in India the share of mobile shoppers on online buyers in the cities increased from just over 20 percent to more than a half.  Read Original Content

According to Pyramid Research, the increasing market of mobile users in Latin America is one of the main reasons for the high interest of mobile merchants in the region. Mobile subscriptions rose to 735 million in Latin America at the end of 2014, while almost 200 million mobile handsets were sold, 62 percent of which were smartphones.  Read Original Content

Infosys has made a second big acquisition in a little over two months, marking a significant change in the company's approach to M&As under CEO Vishal Sikka.  It has acquired US-based digital experience provider Kallidus for $120 million.  Read Original Content

Next year mobile ad spend will top $100 billion, according to predictions by eMarketer. If companies want to grab people's attention in a positive way, they will need mobile ads that offer a uniquely mobile experience.  Read Original Content

Facebook has built a mobile advertising business with an annual run-rate of $6.5 billion in just two years, representing more than half of the total income it generates from that source — and it is growing at many times the fixed-line rate.  Read Original Content

A new study by Juniper Research – Digital Advertising: Online, Mobile & Wearables 2015-2019 – predicts annual global advertising spend on mobile devices will reach US $105 billion by 2019, up from about US $51 billion this year.  Read Original Content

Urban and rural community health centers and clinics had low mobile health intervention adoption rates in 2013, according to a new survey by the Commonwealth Fund.  Just 27 percent respondents said they used mobile phones in care delivery at the time of the survey.  Read Original Content

The global medical device and mobile health monitoring market is expected to grow at a compound annual growth rate of 43.3 percent from 2013 to 2019, according to a Transparency Market report.  Read Original Content

Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such as Google, AOL and Yahoo.  One European wireless carrier told the Financial Times that it has installed blocking software in its data centres and planned to turn it on before the end of 2015.  Read Original Content

Stats from an Opera Mediaworks report covering the first quarter of 2015 show Android with a share of 45.77 percent of all revenue generated by advertisements across mobile devices throughout the world. That number gave Android a narrow lead over iOS, which scored a worldwide share of mobile ad revenue of 45.44 percent.  Read Original Content

Sainsbury has now announced that it is going to be launching a shop-and-go m-commerce app that has been designed to make it possible for customers to be able to complete their entire order by way of their smartphones.  Read Original Content

A recent study by Dunnhumby showed online grocery shopping in markets such as the US, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97 percent. In 2014, the study showed, these markets recorded an online sales penetration of 0.9 percent.  Read Original Content

Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year.  Read Original Content

"In the US, e-commerce is just online shopping. In China, e-commerce is a lifestyle," said the founder of Alibaba. Alibaba's rise symbolizes the breakneck growth of China's Internet and e-commerce sectors. By 2016, China will have 730 million Internet users and 380 million online shoppers, up from 460 million and 145 million in 2010.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed

What Every Mobile App Developer Should Know - Behavior Driven Development
The Latest Trends in Mobile Commerce that You Can't Miss
Mobile Apps - Personalizing While Respecting Personal Privacy
Speed, Personalization, Analytics and Enterprise Information Systems
Monitoring an Ear of Corn with an IoT Sensor?
Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, May 19, 2015

Kevin Benedict's Connected Globe News Weekly – Week of May 18, 2915

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Mobile Industry News and Strategies

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Qualcomm has said there were 120 million smart home devices shipped with Qualcomm chips in them last year. In addition, there are 20 million cars equipped with its chips, and Qualcomm silicon is used in 20 types of wearable devices.  Read Original Content

Samsung Electronics has unveiled a set of technologies to spur more companies to add computing power to everyday devices such as fitness trackers, light bulbs, security cameras and drones.  The effort, called Artik, centers on tiny circuit boards that come packed with new processors, communication chips, sensors and other components.  Read Original Content

Cisco, the world’s largest provider of Internet equipment, estimates there are now 10 billion devices and data-gathering sensors connected online – with that number expected to reach 50 billion over the next six years.  Read Original Content

The Indian government has unveiled a roadmap for machine-to-machine communications to help it achieve its Digital India ambitions. The roadmap pointed to the use of M2M tech in smart agriculture using soil sensors to measure humidity, and in healthcare where wearable devices can be deployed to measure a patient’s blood pressure, and pulse rate.  Read Original Content

According to Research and Markets, the M2M services market in the retail industry in the US is expected to grow at a compound annual growth rate of 23.55 percent over the period 2015-2019.  Read Original Content

Zain Group and Vodafone have expanded their partner market agreement to deliver machine-to-machine services to Enterprise and Government sectors in the Middle East.  Read Original Content

Broadcom has announced it is joining Apple Inc.’s HomeKit, its Internet of Things initiative.  The SDK will enable WiFi and Bluetooth Smart accessories to support HomeKit while Broadcom’sWireless Internet Connectivity for Embedded Devices platform can now be used to by developers to create apps for HomeKit.  Read Original Content

By 2017, research firm IDC expects the Internet of Things market to reach $7.3 trillion. And analysts predict that by 2020, there could be anywhere between 25 billion to 75 billion devices connected to the Internet of Things.  Read Original Content

Fujitsu and Intel announced a collaboration that will see the two jointly develop Internet of Things solutions, initially for manufacturing, retail and public sector clients.  Read Original Content

A Maxim Group analyst believes Google Inc and Facebook Inc are better positioned than Apple Inc. is to tackle the Internet of Things arena.  The analyst believes Google’s top line numbers for calendar year 2015 will beat the 11 percent year-over-year growth rate forecast issued by the Street.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed

What Every Mobile App Developer Should Know - Behavior Driven Development
The Latest Trends in Mobile Commerce that You Can't Miss
Mobile Apps - Personalizing While Respecting Personal Privacy
Speed, Personalization, Analytics and Enterprise Information Systems
Monitoring an Ear of Corn with an IoT Sensor?
Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies


Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed

Brains behind Mobile Applications
In 2002, I was developing mobile applications for blue collar workers. These apps were not intelligent.  They were basically forms on handheld computers or PDAs.  Yes, they could be made to understand, based on data inputs, which form(s) should be presented next, but that was about as smart as they got.  In those days, mobile apps were mostly used to query a simple database and for field data collection and sync.

Today, mobile apps on smartphones and tablets are the UXs (user interfaces) for very complex and intelligent systems, many of which today depend on software robots for automation and speed.  On a side note, yesterday, while I was attending a M6 Mobility Xchange conference, Intel said us humans are becoming part of the computer!

Mobile users are impatient.  They will wait less than 4 seconds on average for a mobile app to load, before closing it and moving on. You would hate to have developed the world's best designed mobile application, but then have mobile consumers abandon it, because some transaction engine, integrated product catalog or mobile security system made the process too slow.

Let me provide a scenario - a person uses a retailer's mobile application that is associated with a loyalty program.  The millisecond they load the application, software robots on the backend identify the device, look at all the accumulated data about the user's transaction histories, demographics, preferences, styles, etc., analyzes it, and then create a personalized experience which is uploaded to the mobile application.  No human is involved, but the experience is fast, beautiful and personal.  The products and discounts are optimized to appeal to my preferences.  It is an automated process that uses software robots to analyze and act in milliseconds.  This process is far more sophisticated and complex than the processes I used in 2002.

In 2002, to speed up a process we looked at just a few areas: the selected mobile device, wireless networks, device memory and the size of the database queries.  Today, entire business processes are being impacted and companies are being forced to rethink operations.  Legacy IT systems are being asked to perform at speeds beyond their capabilities.  Mobile solutions today, are more about the backend servers, processes, robots and strategies, than the actual mobile app.

The pressure to digitally transform and automate IT environments is growing.  Mobile applications, at first just clever add-ons to line of business applications, are now driving the train of digital transformation and pointing the way to the future for the entire enterprise.  The cost of a mobile application, may ultimately involve rethinking your entire IT environment.

As consumers increasingly shop online and mobile, competition will force businesses to redesign not only their IT environments, but their entire approach to marketing, sales, customer service and R&D as well.

Finally a big favor to ask - Will you take my 3-minute survey on mobile behaviors?  It is part of an in-depth mobile consumer behaviors and the retail experience report I am working on.

Survey - http://survey.constantcontact.com/survey/a07eb005ar4i9lm8rvk/start
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

What Every Mobile App Developer Should Know - Behavior Driven Development

Cognizant's Peter Rogers
My colleague, Peter Rogers puts on his uber-geek hat and shares his latest insights on mobile application development methodologies.

*****
Behaviour Driven Development

Last year I was in sunny Spain teaching Test Driven Development and this year I have found myself in not-so-sunny Manchester as the Behaviour Driven Development coach. You have probably heard of the prior but the latter may be something slightly new and I would like to share my experiences in this blog.

Test Driven Development (TDD) is great for getting your developers to write lots of unit tests, drive effective code coverage and think about what the code should do before they write it. The problem is that it is still very difficult for designers, developers, business analysts, architects and testers to talk the same language. There is often a communication gap between the developers and the user experience team and there is little mapping back to the original business requirements. Architects use UML (or different flavours of it) as a universal language but it often gets lost on designers and business analysts.

Behaviour Driven Development (BDD) tackles this problem with a multi-purpose business readable domain specific language called Gherkin. This allows you to describe the software’s behaviour in terms of features, without detailing exactly how that behaviour is implemented. This feature-focussed view of the world (sometimes called Feature Driven Development) allows a cross-disciplined team to all talk the same language and work together in a truly collaborative environment.

Gherkin allows us to write automated business acceptance tests from the perspective of the user interacting with the software through the user interface. This creates a top-down set of feature driven tests (often called Scenario Tests or Acceptance Tests) which check how the code integrates together, how the user interface behaves, and that the general business goals of the system are achieved. It also acts as a form of documentation and can be used to help drive the code design through the evolution of a domain model. It has also been designed to work in most languages around the world, so it even allows international collaboration.

Cucumber is the tool that allows us to automate our Gherkin based acceptance tests. Typically a project will aim for 100% coverage of acceptance tests. That does not mean we give up on our unit tests, far from it. The unit tests can either be generated in a top-down approach seeded from the acceptance tests or more traditionally bottom-up to test the actual core software functionality. We use Code Coverage tools in order to check the coverage percentage of our unit tests and typically look for a figure around 80%. If we combine all these tests together with strong quality assurance performed manually then we can start to build world class software.

This may seem like a lot of testing and indeed it is. The important thing to note is that a lot of the testing overhead has moved away from the testers and onto the developers. It is the developer now who creates the unit tests, creates the acceptance tests and who runs the code coverage tools. The testers are left with the manual testing such as:
  • quality assurance
  • accessibility testing
  • functional testing
  • performance testing
  • security testing
  • non-functional requirement testing
  • adhoc testing
There is also more of an overhead on the architect to be truly cross-disciplined and on the business analyst(s) to understand Gherkin. I would recommend two business analysts with at least one familiar with Gherkin from a previous project.

So what does Gherkin look like? It looks like normal English but with a few keywords that start each sentence. In fact most of these keywords are actually stripped out by Cucumber. We describe a Feature in terms of a number of Scenarios (acceptance tests) which are detailed by the use of the words ‘given’, ‘then’, ‘when’, ‘but’ and ‘and’ – and we rarely use ‘but’.
  1. Given I want to buy a Playstation 4
  2. When I visit the Sony Website
  3. And I go to the Playstation 4 page
  4. And I enter my credit card details
  5. And I click the buy button
  6. Then I should receive confirmation of my Playstation 4 delivery
How does Cucumber know how to process these human language commands? Well it doesn’t. We have to additionally define Step Definitions for each line. These use a regular expression to map each line into some lower level scripting code. This code is actually written in Ruby. Ruby??? Yes, it turns out that Ruby is actually an exceptionally powerful scripting language and so much more suited to writing step definitions than any other language. Before you totally despair that you cannot find any Ruby developers, don’t worry because you only need to use about 10% of the language unless you really get deep into defining domain models and multi-tasking.

Here is what a step definition looks like and before you panic the regular expression is automatically generated by Cucumber, but you will probably want to modify it so understanding it is important. The given-when-then statements are transformed into regular expressions which map to Ruby code.

Then /^I (?:press|touch) the "([^\"]*)" button$/ do |name|

  touch("button marked:'#{name}'")

  sleep(STEP_PAUSE)

end

The Ruby code uses the Cucumber API in order to achieve its magic. This API offers a UI automation library to interact with the user interface and then check the result. It is designed to be an API that can run on any platform. Obviously each underlying UI automation framework is going to be OS specific and so the Cucumber API is implemented through a dedicated library for each supported operating systems. The whole system is called Calabash and so if for example you wanted to run these acceptance tests on an iPhone then you would look for the Calabash-iOS library.

The step definitions can be quite scary but luckily Calabash comes with a number of predefined steps that you can use. This is a great way to start out but you will soon hit limitations and have to start writing your own. If you want to keep the acceptance criteria in exactly the same language but use the predefined steps (which have a very specific syntax) then you can use macros to map your steps to either predefined or custom ones.

If you wonder how the Cucumber API drives the User Interface then it actually has a tool to find the user interface components on the native platform using a custom query syntax. This syntax relies on accessibility labels in order to find the right UI element. The Ruby script in the step definition is used to call the Cucumber API function which allow you to interact (touch, enter text, swipe, click, etc.) with the relevant UI component. Native system level components like permission pop ups can also be interacted with a lower level API feature set.

The end result is that your natural language acceptance tests are transformed into magically automated clicks, touches and swipes of your user interface in order the test your software meets the required business acceptance criteria. In case the developers amongst you are wondering, you can make Calabash wait for a certain screen to have loaded, before you start to query it. You should end up with a happy business analyst (or two), a happy user experience team, a happy test team, a happy development team and a very tired architect. I mention the poor architect because a solution architect needs to own the solution from a technical perspective and on a BDD project that means - understanding project management tools (like JIRA) and how to fully utilise Gherkin; test tools like Calabash and Code Coverage tools; as well as how the user interface should behave; along with the required mobile operating system libraries; and of course the actual architecture.    

Calabash is a thing of beauty and I have never seen such high levels of cross-disciplined collaboration on a project before. I can see all the digital practices and design agencies out there really being able to take advantage and transform their software development practises. The journey starts right here folk so dive in…

In the spirit of collaboration then if you are a more visual person then here is a fantastic video on the subject of BDD and Calabash with lots of practical examples.

https://www.youtube.com/watch?v=9FAjxMLyTco

Thoughts or comments?  Contact Peter Rogers here.
********
Finally a big favor to ask - Will you take my 3-minute survey on mobile behaviors?  It is part of an in-depth mobile consumer behaviors and the retail experience report I am working on.

http://survey.constantcontact.com/survey/a07eb005ar4i9lm8rvk/start

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, May 14, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of May 10, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

World Wide Worx, a technology research firm, has released analysis that shows more than two million people in South Africa are using QR codes via mobile applications. These codes are being used for a wide range of reasons, such as adding a person’s contact information to a messaging app.  Read Original Content

Consulting firm McKinsey has released a report that notes the country’s mobile commerce market has doubled in value every year since 2010. Now, mobile accounts for nearly one-third of all online sales made in the country, making South Korea one of the most attractive mobile markets in the world.  Read Original Content

The e-commerce industry will top the $300 billion mark in sales this year and keep growing to nearly $500 billion by 2019 — a slightly faster rate of growth than what was projected by Forrester in a similar study performed in 2010.  Read Original Content

A research group, RetailMeNot predicts that Brits will spend an astounding sum of 14.95 billion pounds via m-commerce retail transactions for the rest of 2015.  Read Original Content

A recent study by Dunnhumby showed online grocery shopping in markets such as the US, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97 percent. In 2014, the study showed these markets recorded an online sales penetration of 0.9 percent.  Read Original Content

According to a recent report from Forrester Research, 40 percent of online consumers are tired of pulling out their smartphones to make a purchase. As such, wearable devices are becoming more popular.  Read Original Content

The latest edition of Opera’s regular ‘State Of Mobile Advertising’ report shows a market where Android has overtaken iOS in terms of mobile advertising revenue, with Google’s OS taking 45.8 percent of the revenue on offer, against Apple’s platform taking 45.4 percent.  Read Original Content

A study by analyst firm Juniper Research projects annual mobile advertising spend will increase to $105 billion globally by 2019 and account for 44 percent of total digital advertising spend – more than doubling from a projected $51 billion this year.  Read Original Content

Smartphone sales in China contracted by about four percent year-on-year from January through March, according to International Data Corporation. Sales for the first quarter were just under 100 million. IDC says this is the first time in six years that the smartphone market in China declined year-on-year.  Read Original Content

There are some 144 million active ad blocker users around the world, a number that grew 70 percent between 2013 and 2014, according to PageFair and Adobe.  Read Original Content

A 2011 ComScore study forecasted mobile ad spend to reach $2.5 billion in 2014. This year, it drastically exceeds that prediction, pushing past $28 billion. If one thing is certain, it’s that advertisers see value.  Read Original Content

About 87 percent of Facebook's monthly active users visited from mobile devices, up 24 percent from a year ago. Mobile advertising revenue made up 73 percent of the social network's total advertising revenue during the first three months of the year, up from 69 percent at the end of the 2014.  Read Original Content

In an attempt to bring Android, iOS, classic Windows and web applications on a single platform and make them available through the Windows Store, Microsoft has launched four projects, also knows as Universal Windows Platform Bridges, namely: Astoria, Islandwood, Centennial, and Westminster.  Read Original Content

Apple iOS devices continue to dominate the enterprise mobility sector with 72 percent of the market, although Android devices are catching up, according to enterprise mobility firm Good Technology.  Read Original Content

Mobile advertising spending in the US jumped 76 percent to $12.5 billion last year, overtaking display ads to become the second-largest online ad format, according to a report from the Interactive Advertising Bureau and PwC, the professional services firm.  Read Original Content

By 2016 China will have 730 million Internet users and 380 million online shoppers, up from 460 million and 145 million in 2010.  Read Original Content

According to a recent HIMSS Mobile Technology Survey, more physicians are utilizing mobile health technology in order to communicate with their patients wherever they may be located. Out of the 238 respondents, the survey showed that 90 percent utilize mobile devices including patient portal applications to engage their patients.  Read Original Content

Partners HealthCare has announced a partnership with Samsung Electronics to co-develop mobile health solutions. Initially, the Boston-based integrated health system will work with the electronics giant to create chronic condition management software.  Read Original Content

Revenue from shoppers on smartphones increased 73 percent over the last year, according to a new report from Branding Brand's Mobile Commerce Index. In April 2015, smartphone revenue accounted for 13 percent of total online revenue – a 63 percent year-over-year increase.  Read Original Content

Facebook apps have now opened up a new world of monetization for the social network as they are now combining the highly revenue generating application install ads with deep linking in order to bring in a new specific form of in-app purchase page that will launch itself once the application has finished downloading.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Mobile Apps - Personalizing While Respecting Personal Privacy

Speed, Personalization, Analytics and Enterprise Information Systems
Monitoring an Ear of Corn with an IoT Sensor?
Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies
IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, May 12, 2015

The Latest Trends in Mobile Commerce that You Can't Miss

In a recent survey, conducted by Cognizant's Center for the Future of Work and Cognizant's retail practice, we found that of 5,000 people who make online purchases at least a few times each year, 68.1% (3,918) make online purchases at least once a month.  Out of this group, here are the age breakdowns:
  • 71.6% of 18-24 year olds make online purchases at least once a month, and 77.3% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 79.8% of 25-34 year olds make online purchases at least once a month, and 82.2% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 74.1% of 35-44 year olds make online purchases at least once a month, and 79.9% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 69.7% of 45-54 year olds make online purchases at least once a month, and 75.7% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 61.6% of 55-64 year olds make online purchases at least once a month, and 68.2% of these report using mobile devices at least as much as desktop/laptops for online purchases.
  • 55.2% of 65+ year olds make online purchases at least once a month, and 61.8% of these report using mobile devices at least as much as desktop/laptops for online purchases.
These are interesting numbers, but not necessarily unexpected.  The biggest discoveries in the data are found in the behavioral differences of mobile consumers.  E-Commerce or website based online commerce has been around for over 15 years, and most retail companies have been interacting with their markets via websites long enough to have a solid understanding of online behaviors, but mobile commerce is still new and dynamic enough that uncertainties remain.

Here are a few interesting findings I discovered while researching for my latest report on Mobile Consumer Behaviors and the Retail Experience.
  • 24% of 5,000 survey participants, report they research and/or compare prices using a mobile device while shopping in-store most of the time to every time - 44% rarely to never do.
  • Survey participants that use mobile devices at least equal to desktops/laptops, shop online once or more a week at a rate 82% higher than desktop/laptop users.
  • Mobile shoppers conduct research late at night at a rate 46.1% higher than desktop/laptop online shoppers.  That makes sense, desktops are kind of heavy to take with you to bed.
After my first couple of passes through this new data, it is obvious there are significant behavioral differences between mobile shoppers, desktop/laptop shoppers and offline shoppers.  These behavioral differences, given the rapid growth of mobile commerce, must be understood and integrated into sales and marketing systems and strategies in order to maximize success.

If your company is involved in retail and mobile commerce and would like to meet and review all of my latest findings, please contact me here.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Connected Globe News Weekly – Week of May 10, 2015

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Mobile Industry News and Strategies

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Parks Associates research has indicated that about 30 percent of homes in the United States that have broadband connections already have some form of connected device that can be used for health purposes.  Read Original Content

Samsung plans to reveal new chip platforms to power Internet-connected devices, ranging from wearables to smart washing machines, sources tell CNET. The new hardware will be called Artik and it comes from Samsung's Menlo Park, California-based Strategy and Innovation Center.  Read Original Content

According to a new report from MarketResearch.com, the healthcare Internet of Things market segment is poised to hit $117 billion by 2020.  Read Original Content

BlackBerry has said its subsidiary company, Certicom, will issue security certificates to device makers and service providers that want to connect their devices and networks to the Internet of Things, or IoT.  Read Original Content

Sprint is seeking to chip away at AT&T Mobility's position as the leading U.S. carrier providing M2M solutions by expanding the reach of its own portal for letting customers manage connected devices.  Sprint is launching "Command Center 2.0," and is bringing the portal to customers in more than 200 countries and territories.  Read Original Content

The smart home M2M market in Western Europe is expected to grow at a compound annual growth rate of 47.11 percent from 2015-2019, according to a new report from research firm Technavio.  Read Original Content

“According to numerous industry sources, by 2025, the global business of IoT technology could be as much as $6.2 trillion. When combined with the prediction that every person will be surrounded by 26 smart objects, we see a great potential for growth within our targeted industries,” said Drew Bolton with PrecyseTech.  Read Original Content

Idaho Falls Power is one step closer to completing the integration of its smart power grid.  IFP has replaced nearly all of the 27,000-plus electric meters in Idaho Falls with digital meters that utilize the city’s wireless communications network to transmit consumption and power quality information directly to the utility.  Read Original Content

Smart water meters remain a rarity in the U.S., accounting for less than 20 percent of the roughly 100 million water meters nationwide, according to Michael Markides, director of the smart-utilities research group at IHS Inc., a research and consulting company.  Read Original Content

Skagerak Nett has selected Ericsson as sole supplier of 180,000 smart meters to be deployed in Norway beginning in 2016. The project is part of a large-scale modernization of the Norwegian power grid.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

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Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, May 07, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of May 3, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

O2, one of the three UK mobile network operators that formed the mobile commerce joint venture Weve three years ago, has bought out partners EE and Vodafone to operate the brand as a wholly-owned subsidiary — and has confirmed to NFC World that it has abandoned Weve’s mobile payment ambitions.  Read Original Content

According to Forrester's estimates, by 2018, mobile commerce (excluding travel/food services) will exceed 53 percent of US online sales.  Read Original Content

Despite being the leader in mobile broadband penetration, Europe is behind Asia-Pacific, the Middle East and Africa in terms of shopper penetration on online buyers. Only a third of online shoppers in Europe used their mobiles to purchase in 2014, according to a new report from Reportbuyer.  Read Original Content

Online marketplace company Snapdeal has acquired a Bangalore mobile recharge service, Freecharge.  This makes Snapdeal the largest mobile commerce company in the country.  Read Original Content

Thinknear, by Telenav has received some very high praise from Gartner, which has named the company as a leader in the area of location based mobile marketing field.  Read Original Content

Online travel agency MakeMyTrip claims it has close to seven million app downloads.
“We are getting 40 percent of total business from mobile phones, compared with 20 percent in 2012,” cofounder Magow said.  Read Original Content

Research group RetailMeNot predicts Brits will spend 14.95 billion pounds via m-commerce retail transactions for the rest of 2015. That’s an extra of 6.54 billion pounds or an increment of 77. 8 percent to what was spent by Brits in the UK last year.  Read Original Content

A recent study by Dunnhumby showed online grocery shopping in markets such as the US, China, Slovakia, Czech Republic, Poland, Ireland, Japan and South Africa was growing by 97 percent. In 2014, the study showed these markets recorded an online sales penetration of 0.9 percent.  Read Original Content

iPhone 6 and 6 Plus users can now pay for their Best Buy purchases using Apple Pay. The chain is now accepting Apple’s electronic wallet for m-commerce orders made through the retailer’s mobile app.  Read Original Content

M-commerce is booming in the Philippines as smartphone penetration increases.  Euromonitor International says this due to a young, digitally-connected population, better payment options and a bigger variety of vendors. It expects m-commerce to reach US $9 million in both Philippine and Thai markets by 2018.  Read Original Content

A new study released by Barclays (with the research conducted by Conlumino) shows that U.K.-based consumers — who currently spend $14.2 billion a year on mobile retail transactions — are predicted to spend $78.7 billion annually on such purchases by 2024.  Read Original Content

The “overwhelming majority” of financial institutions and retailers are currently investing or planning to invest in new payment technologies within the next 18 to 24 months, with online (86 percent) and mobile payment technologies (84 percent) topping the list, a survey by payments provider ACI and IT consultants Ovum has found.  Read Original Content

As smartphone sales continue their journey north surging by 51 percent every three months in India, the mobile commerce market may grow by 55 percent from its present size of $2 billion to $19 billion by 2019, a Zinnov study said.  Read Original Content

According to Pyramid Research, the increasing market of mobile users in Latin America is one of the main reasons for the high interest of mobile merchants in the region. Mobile subscriptions rose to 735 million in Latin America at the end of 2014, while almost 200 million mobile handsets were sold, 62 percent of which were smartphones.  Read Original Content

The Indian e-commerce sector is estimated at $10 billion and is expected to grow four times by 2018, according to a Nomura study.  Read Original Content

For the first time, Android phone and tablet advertising revenues edged out iOS mobile ads in the first quarter of 2015, according to measurements by a mobile ad service.  Opera Mediaworks said Android garnered 45.8 percent of total revenues generated on Opera’s ad platform, compared to 45.4 percent for iOS during the period.  Read Original Content

Spotify, the Swedish company synonymous with on-demand music streaming, had a banner year in mobile streaming. The company announced its mobile advertising revenue grew a whopping 380 percent in this year’s first quarter over the same period last year, according to a Forbes report.  Read Original Content

Mobile advertising in Mexico is expected to reach $390 million in 2015, an 81 percent increase from last year, according to eMarketer.  Read Original Content

A new Tractica report predicts that by 2020 shipments of smart clothing will reach more than 10.2 million units annually and body sensor shipments will hit 3.1 million units every year.  Read Original Content

The mobile health market will be growing across the globe over the next several years, as it is expected to reach $32 billion by 2019. The US is not the only country leading in mobile health adoption, as Denmark is a leading nation in Europe advancing in the mobile health market, according to Research2Guidance.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Mobile Apps - Personalizing While Respecting Personal Privacy

Speed, Personalization, Analytics and Enterprise Information Systems
Monitoring an Ear of Corn with an IoT Sensor?
Top 11 Articles on IoT, Mobility, Code Halos and Digital Transformation Strategies
IoT Sensors, Nerves for Robots and the Industrial Internet
Robots and I - Intelligent Process Automation, Siri and More
Mobile Apps, Blind Spots, Tomatoes and IoT Sensors

Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing

95% of companies acknowledge they have problems with their mobile deployments but most lack the insight and often the resources necessary to address them effectively.
99% of mobile device failures are NOT predicted but ARE predictable
Elemez Mobile Intelligence Platform from B2M Solutions
mProdigy Mobile Intelligence Platform from B2M Solutions

Whitepapers of Note


Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization


************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.