Thursday, June 25, 2015

Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 3

This is part 3 in the article series.  Read part 1 and part 2 here.

The Shelf Life of Data and the Need for Speed

Today enterprises are facing a massive challenge that will require new strategies and investment. In fact, 80 percent of survey participants reported that increasing demand for mobile apps is forcing IT departments to rethink and change how they have designed IT environments.  Rethinking and changing IT environments requires investment and budget, and 83 percent believe the demand for mobile applications will force enterprises to make major investments in their IT environments to better support real-time interactions with mobile apps and to remain competitive.

Our survey reveals that real-time mobile data is critical for personalizing and optimizing the mobile user’s experience and promoting the adoption and utilization of mobile applications and websites. We have also found that organizations, IT environments, and business processes will require changes in order to support a faster operational tempo. One of the key reasons these changes are necessary is the shelf life of data. Data has greater economic value the faster it can be collected, transmitted, analyzed, consumed, and utilized. This brings us back to the speed requirement. If the mobile user can instantly be presented with a personalized and contextually relevant experience based on real-time and previously collected and analyzed data, then the user will realize the greatest value and utility.

Situational Awareness and Information Dominance

Military strategists today believe the size of opponents and their weapons platforms are less representative of military power than the quality of their sensors systems, mobile communication links, and their ability to utilize information to their advantage. We believe these same conclusions are also relevant in the commercial sector.

An enterprise’s ability to use information as a competitive advantage is central to a successful business strategy today. If a manager has the responsibility of optimizing the schedules of 5,000 service technicians during an ice storm, or routing 10,000 delivery trucks, then the faster they receive accurate data from the field - the better they can perform their jobs.

Information advantages often involve improving situational awareness — the ability to understand events and actions around you. This takes visibility and data. Visibility happens when people, mobile, and sensor data collection technologies are integrated with IT systems and processes that enable the measurement, collection, transmission, analysis, and reporting of remote activities and events. The faster this can be accomplished, the faster data-driven decisions can be made and tactics deployed.

Historically, it has been difficult to manage remote workforces due to a lack of visibility. There are too many unknowns and a lack of accountability, which forces managers to make decisions based upon conjecture, rather than on real-time data analysis. Robert L. Bateman writes in his book Digital War, “The three questions that have befuddled soldiers since the beginning of human history are:
  1. Where am I?
  2. Where are my buddies?
  3. Where is the enemy?" 
Bateman speaks to the difficulty of managing from afar. The lack of real-time visibility often means critical operational decisions and optimized scheduling choices are delayed, which results in the inefficient utilization of resources and assets. Today technologies exist to eliminate many of those operational blind spots.

Network-Centric Operations and Data Collection
The problem: Technology [used between WWI and WWII] was viewed in discrete packets as it applied to narrowly defined areas. As a result the US military did not fully develop the possible combinations of technology with tactics.” –Robert L. Bateman, Digital War
Many commercial organizations today retain the narrow view and strategy that Bateman wrote about. They continue to think about and deploy mobile and sensor technologies in line-of-business (LOB) silos. They believe in the utility of these technologies, but have no enterprise-wide strategy for combining mobile and sensor technologies with tactics to achieve an overall information advantage across the enterprise.

Modern military organizations use the term Network Centric Warfare strategies to describe an information-based strategy for winning wars. These strategies have been taught in military organizations for decades, but are less understood in the commercial sector, where these strategies can be found with names such as Network Centric Operations or Networked Field Services. Military organizations that have implemented Network Centric strategies are accustomed to using a wide range of mobile devices and sensors to create a web or grid of data collection capabilities that are all wirelessly networked together for the purpose of enhancing real-time situational awareness, organizational agility, collaboration, and decision-making. Commercial enterprises share many of the same requirements, but as our survey data shows, they have yet to adopt the necessary enterprise-wide strategies or IT systems with enough speed to support real-time interactions.

Given the importance of an information advantage, what should commercial organizations focus on in 2015 and beyond? Broadly the answers are:
  • Recognizing that information can be used as a competitive advantage
  • Recognizing the importance of achieving real-time operational tempos
  • Developing and implementing enterprise-wide network centric operational strategies
  • Utilizing mobile applications and sensors to reduce operational blind spots and improve situational awareness
  • Personalizing and contextualizing the mobile user experience using real-time data and Code Halos strategies
  • Employing artificial intelligence and machine learning to improve the speed of decision-making and the execution of tactics
An organization’s ability to be competitive now and in the future largely depends on its ability to successfully navigate the process of digital and organizational transformation to achieve an information advantage.  If you would like to brainstorm these issues and discuss your specific business environment please contact us.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile Industry News and Strategies – Week of June 21, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

U.S. mobile transactions now account for more than 30 percent of all ecommerce transactions and are expected to reach 33 percent by the end of the year in the U.S. and 40 percent globally, according to new Criteo research. Leading the charge are fashion, luxury and travel verticals where one in three transactions are now on mobile devices.  Read Original Content

According to Research and Markets, the mobile commerce market in the US is expected to grow at a compound annual growth rate of 25.72 percent over the period 2014-2019.  Read Original Content

Asia is now the biggest market for mobile apps, according to data from Yahoo’s Flurry analytics.  From April 2014 to April 2015, the analytics firm found mobile app usage grew 77 percent, driven by an explosion in shopping apps as Asian economies leapfrog the PC and start shopping en masse on smartphones.  Read Original Content

Apple Pay and Facebook's "buy" button could help solve a problem with mobile commerce: Smartphone users tend to browse for products but often don't pull the trigger to buy.  Read Original Content

Buyable pins, announced earlier this month is the latest big development at Pinterest. The visual-based social media site now enables users to buy the products they see.  Read Original Content

According to HSBC, a leading bank, mobile payments are expected to reach $100 billion within the next 18 months. People are becoming more comfortable with paying for products and sending money to others via apps, and these apps are becoming more plentiful and some are offering consumers robust services.  Read Original Content

Global mobile Internet commerce growth is projected to balloon to US $850 billion in 2018, according to TechCrunch data. Asia will be the top user of mobile commerce, with probably half of the predicted revenues coming from the region, according to the projections.  Read Original Content

According to KPCB Digital Growth Funds head Mary Meeker, companies like Snapdeal and Flipkart today see close to 70 percent of their business coming from mobile, while Chinese companies like Alibaba are closer to 50 percent.  Read Original Content

Mobile devices are gobbling up a bigger slice of the proverbial sales pie. In a new report, eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. By 2019, mobile sales are set to double to $153.50 billion.  Read Original Content

New research from Javelin Strategy & Research found that 23 percent of consumers choose to use their smartphones as a primary access point for their checking accounts, compared to 17 percent who prefer to visit the branch.  Read Original Content

Australians are among the world’s fastest adopters of mobile banking, according to the survey of consultancy firm Bain & Company. Survey figures from Bain had showed that 38 percent of the interactions of Australian customers occurred using a tablet or smartphone in 2014 compared to 22 percent in 2013.  Read Original Content

Britons are now checking their bank balance on their mobile phones more than anywhere else.  Banking apps were used 10.5 million times a day across the country in March, eclipsing the 9.6 million daily log-ins to internet banking services, and both services are still growing rapidly, according to data from the British Bankers’ Association.  Read Original Content

Button, a pioneer in mobile deep linking, announced it has partnered with Foursquare to enable consumers to book an Uber directly from the Foursquare app. Powered by Button, the partnership between Foursquare and Uber marks Button's launch on the Android platform and first expansion into international markets.  Read Original Content

According to a report by The Wall Street Journal, Google is gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages, which will redirect clickers to Google’s own product page where the purchase can be configured and even completed using stored payment information.  Read Original Content

EBay has rolled out the beta version of Promoted Listings, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will be widely available in June, appear in desktop and mobile searches and are optimized based on past searches or purchase propensities.  Read Original Content

Healthcare market research company MedPanel conducted a poll on 415 doctors in the US and found that only 15 percent are talking to their patients about the capabilities of mobile health apps and wearable devices.  The results also show physicians said nearly 40 percent of patients not using wearables would benefit from these tools.  Read Original Content

The global mobile health market is expected to grow at a compound annual growth rate of 33.5 percent between 2015 and 2020, according to a new report from Allied Market Research. The market was valued at $10.5 billion in 2014.  Read Original Content

At an advertising conference in Cannes, Facebook is showing off what it believes could be the next iteration of mobile advertising.  Rather than viewing static images, users would have the option to scroll through various pixel-dense pictures or GIFs. Facebook’s concept makes use of 3D modeling for 360-degree views of an item.  Read Original Content

Ericsson, a leading communications technology firm, has announced it has formed a partnership with Verifone Mobile Money. The two companies will work to make it possible for Ericsson’s to participate in the mobile payments sector.  Read Original Content

A recent survey by Research Now Group sought to determine the usage of mobile health apps and their potential in healthcare. One of the key findings illustrated is that 86 percent of those surveyed believe health apps will increase what doctors know about their patients.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com


Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 2

Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 1
Why Gamification is NOT the Answer
Expert Panel: Smart Machines and Intelligent Process Automation
Latest Mobile Commerce Adoption Numbers and Strategies
JSON Data - The Superglue that Holds the Mobile Universe Together
The New Mobile Shopper - Latest Research
Mobile Expert Interviews: IQagent's Bob Meads
Mobile Consumer Behaviors - The Seven Essential Questions
Interview: Robots, Digital Transformation and Intelligent Process Automation

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization

************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, June 24, 2015

Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 2

This article is part 2 in a series I wrote and published in an intelligence and defense industry trade journal.  You can read Part 1 and Part 3 here.

Operational Tempos and Mobility

Supporting real-time mobility is more than just a technology issue. It also requires companies to support real-time operational tempos. An operational tempo, in the context of this article, is defined as the speed or pace of business operations. Achieving a satisfactory operational tempo in order to support real-time mobility is a significant challenge and extends far beyond the IT environment and deep into decision-making and business processes.

Changing an enterprise’s operational tempo requires strong leadership that can transform the entire organization. It often requires significant IT updates and upgrades, organizational changes, and reengineering business processes and decision-making matrixes to align with real-time demands.
The military strategist and U.S. Air Force Colonel John Boyd taught that in order to win or gain superiority over an opponent, one should operate at a faster tempo than the opponent. Today competition is increasingly around the quality of mobile users’ experiences, data management, integrated IT systems, and the speed with which data can be collected, analyzed, and utilized. Robert Leonhard in the book The Art of Maneuver writes on the role of tempo and speed, “If I can develop and pursue my plan to defeat you faster than you can execute your plan to defeat me, then your plan is unimportant.” The words “faster than you can execute” in Leonhard’s context refer to the tempo of operations.

In a fast changing world, mobile applications are competing for users and acceptance against the
status quo (traditional paper or desktop processes) and competitors’ apps. In order for organizations to be successful, they must deliver mobile applications that will meet the expectations of mobile users. A key component of a good mobile user experience, as we previously identified, is the speed with which it can load and respond to clicks, swipes, taps, commands, and queries. When asked in a survey how significant speed is to a user’s overall mobile application experience, 80 percent answered “very important."

Contextually Relevant Mobile Apps

It is well known that the more personalized and contextually relevant a mobile application or website is to the user, the more successful it will be at delivering a good user experience. Mobile apps and websites by their very nature are used on the move. That means the context in which a mobile device is being used changes rapidly. This data can be about locations, time, activities, history, and behaviors. This important data must quickly be collected, analyzed, and consumed by the mobile application fast enough to personalize the user’s experience before the context changes. Cognizant’s Center for the Future of Work calls this Code Halos.  This refers to all the data about a person, object, or organization that can be used to personalize and contextualize a mobile and digital experience.

The data required to personalize and contextualize an experience takes time to process and utilize. It often requires many different integrated IT systems. It needs to be captured, transmitted, analyzed, and shared in real time with the mobile application and used to personalize the user experience. The speed with which all of these steps can be executed is important. No matter how great a mobile application’s design, delays in retrieving or interacting with back-office business or IT systems equate to negative user experiences. This is true for business-to-business, business-to-employee, or business-to-consumer mobile applications. In order to be successful, IT systems must operate at speeds quick enough to satisfy all of these different categories of mobile users. This requires a serious review of every IT, operational, and business process component that ultimately impacts the speed of mobile applications.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, June 23, 2015

Kevin Benedict's Connected Globe News Weekly – Week of June 21, 2015

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Mobile Industry News and Strategies

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Cisco estimates the Internet of Everything market will be worth $19 trillion over the next decade, representing a $1.7 trillion market for service providers. However, it is also a lucrative opportunity for cyber criminals, valued at an estimated $450 billion to $1 trillion.  Read Original Content

According to a new report from Accenture, a new era of highly sophisticated “living services” will soon be able to learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.  Read Original Content

According to Market Research Store, the global smart machines market is expected to grow at a compound annual growth rate of 19.78 percent over the period 2013-2018.  Read Original Content

Smart machines will become viable alternatives to human workers, and will be more relied upon by businesses over the next five years.  That's according to a new report by analyst Gartner, which says this rise of the machines will lead to “significant repercussions for the business and CIOs”.  Read Original Content

Apple’s HomeKit is finally starting to roll out to actual consumers, via the first crop of HomeKit-enabled accessories from third-party manufacturers. The accessories in question range from sensors, to lights, to thermostats, to smart outlets, and come from a group of accessory-makers with a trusted reputation in the connected home industry.  Read Original Content

Combined with data analytics, companies can leverage the industrial IoT to impact the economy, the job market and the future; and it has the potential to add $15 trillion to the global economy in 2030, according to Accenture.  Read Original Content

Since late 2009, Ericsson's vision of what it calls the "Networked Society" has included a key prediction: that by 2020 there will be 50 billion connected devices around the world. Now, Ericsson is backing off of that claim, and thinks there will be around half that many connected devices in five years.  Read Original Content

Enterprise adoption will drive use of Internet of Things and machine-to-machine connections, 451 Research announced this week.  According to the research firm, IoT and M2M connections will increase worldwide from 252 million in 2014 to 908 million by 2019.  Read Original Content

According to IDC, a market research company, the global wearables market will continue to expand at a rapid pace and will see a growth of 173.3 percent this year alone. Last year, 24.2 million wearable units were shipped, and that number is expected to rise to 72.1 million this year.  Read Original Content

Only 15 percent of physicians are discussing wearables or health apps with patients, according to responses from 415 U.S. physicians surveyed by MedPanel. Despite the low number, physicians stated 38 percent of patients not using a wearable and 42 percent of patients not using an app could benefit from doing so.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 1

Why Gamification is NOT the Answer
Expert Panel: Smart Machines and Intelligent Process Automation
Latest Mobile Commerce Adoption Numbers and Strategies
JSON Data - The Superglue that Holds the Mobile Universe Together
The New Mobile Shopper - Latest Research
Mobile Expert Interviews: IQagent's Bob Meads
Mobile Consumer Behaviors - The Seven Essential Questions
Interview: Robots, Digital Transformation and Intelligent Process Automation

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.http://mobilesolutiondirectory.blogspot.com

Mobile Commerce, Speed, Operational Tempos and the Real-Time Enterprise, Part 1

In a recent survey of eighty IT and business professionals, 73 percent responded that having optimized mobile applications and user experiences was “very important to critical” to their company’s future success.  In the same survey however, 78 percent reported their mobile strategies and plans were inhibited or limited by their existing IT environment. These results reveal a critical gap between the requirements for success and the reality of the obstacles enterprises are facing. Overcoming these challenges is the strategic imperative facing large enterprises today.

Enterprises understand that digital transformations being driven by mobile technologies and the Internet of Things (IoT) are changing their industries and markets. Consumer behaviors are changing at speeds never before seen, which impacts how businesses operate and bring products to market. These rapid changes are forcing enterprises to change their strategies in R&D, manufacturing, distribution, marketing, and sales. They are being forced to reconsider budget priorities and plans. They feel uneasiness. They are concerned with their ability to remain competitive, to understand real-time market trends, and to be agile and flexible enough to respond in time. They do know, however, that mobile technologies, sensors, and information management are at the forefront of these changes and are key components of any plans and strategies.

As organizations begin developing mobile strategies and implementing mobile apps, they quickly realize that simply developing and deploying basic mobile apps, infrastructure, and frameworks are not enough. They must push further and implement a real-time enterprise to remain competitive. This real-time requirement is at the root of many additional challenges. Eighty-four percent of survey participants reported they have IT systems too slow or incapable of supporting real-time mobility, which negatively impacts mobile app performance and user experiences.

Jonathan Gabbai, Head of International Mobile Product at eBay, recently reported almost half of eBay’s transactions globally are now touched by mobile.  Users conduct product research, create wish lists, and complete transactions using mobile applications. With so much business now depending on mobile device, application, and website performance, the user experience must be outstanding in order to be competitive. An October 2014 Harris Poll survey found that 37 percent of U.S. smartphone and tablet owners now favor mobile shopping over in-store shopping, and Google reports that 79 percent of consumers now say they use a smartphone to help with shopping.  These numbers alone should move mobile technologies up the priority list of any business.

Although an increasing number of shoppers prefer the convenience of mobile shopping, they still remain hard to please. Forty-six percent of mobile shoppers say they will leave a mobile app or mobile site if it fails to load in three seconds or less, while 80 percent will leave if the mobile app or site is buggy or slow.  Consumers’ expectations on what defines a good user experience are changing fast, but seem always to begin and end with speed.

Continue to Part 2 and Part 3 in this series.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, June 18, 2015

Why Gamification is NOT the Answer

Peter Rogers
My colleague and most trusted technical mobility expert, Peter Rogers shares in this article why "gamification" is not the remedy for poor design.  Enjoy!
***

Having coming from a gaming background it is frustrating hearing the word ‘Gamification’ being thrown around as the universal answer to UX woes. Just as I thought I was the only one who realised Gamification was actually the question rather than the answer then along came Morten Grauballe with an amazing Blog that reaffirmed my faith in human understanding.

http://www.developereconomics.com/forget-about-gamification-it-is-all-about-the-gameplay-loop/

Gamification is a way of rewarding people for repeating an undesirable and monotonous task. In a previous blog I controversially mooted Shamification as a technique for shaming those who did not perform said monotonous task, instead of rewarding them. Approaches have included giving badges or certificates for doing something painful or even putting a game up as a side-activity to make sure users return back again to perform the painful task. Can you spot the actual problem here though?

Imagine a video game where the objective was to complete your timesheet and it had the most amazing reward system ever. Every time you played the ‘Timesheet 2000’ Arcade Game you were able to enter your timesheet score in a global leader board where the top ten people in the world were invited to a televised timesheet multiplayer event. Would I now enjoy entering my timesheet every month? No, I categorically would not! I would not put one pound (translation: UK currency) coin into that Arcade machine. I would rather buy asparagus, and I really do not like asparagus. Everything that makes entering a timesheet frustrating is still present: chasing down project codes; making sure time allocation dates are correct on the code; and trying to work out what to do with down time. It is the same with claiming expenses, there can be no better reward system than actually getting money in your account, however most people still hate doing their expenses.

The problem is of course the repetitive task itself. This fundamentally proves there is a hole in the Gamification mind-set that has been overlooked for too long. Instead, if we can identify user experience loops that have to be completed many times and make them joyful to complete then we are actually achieving the goal of driving up repetitive task completion. I remember in my younger years sitting happily on the sunny beach but being uncontrollably drawn to walk up the long winding steps to the café, just to put all my hard earned ten pence coins (how times change) into the local Galaxians machine. The Gameplay Loop was a simple line up the spacecraft with the space invader, allow for movement and then fire. The reward was a very satisfying animation of the space invader exploding with a satisfying sound effect. The more important space invaders actually changed their patterns if you shot at them whilst in motion, which made it even more satisfying to nail them. Likewise many days of my life were spent capturing monsters in bubbles and then popping them in Bubble Bobble. Sure the high score drives us on but it was a really satisfying gameplay loop.

Before Gamification become trendy, enterprises would shun years of video game experience when designing applications. Now the discussion has finally begun then we need to take the best parts of game design and use them for enterprise applications, as well as consumer apps. We begin this journey by starting with well-considered animations and transitions. Personally, I am a fan of very subtle animations on UI elements with occasional background animations that are not predictable. The use of audio is also important, especially when synchronised with animations. Imagine an image of a car, it can have headlights that flash occasionally and maybe at some random times it sounds a horn. On a touch screen display then there could be additional parts of the screen that you can touch for hidden features that you discover over time. Maybe pressing a different part of the background makes some noise or triggers a hidden feature. This is what designers call ‘playfulness’ but it has been basic game design for many years. Google Hangouts has used special text codes that trigger amusing animations (such as animal stampedes) in order to introduce new fun features over time and that require an “insider knowledge”.

The core experience needs to be engaging though and that means we need to deconstruct the application into a sequence of commonly executed user experience loops. If we go back to the timesheet application then Nintendo have always allowed a default set up to an on-boarding process which gets remembered for the next time round. So the first time you set your profile by changing a few default values and then they are remembered for the next time you arrive. When you actually enter your timesheet you only have to change a few fields and all of these are presented by pre-loaded pre-emptive pop-up menus. You could even have an avatar that represents your profile and who guides you though the process. As for expenses, it would be amazing to be able to capture receipts with your camera and automatically submit them, but image recognition software still presents a large barrier to a seamless experience even today.

Unity 3D itself has revolutionised the tool chain that developers can use for building games or game-like experiences and in the process lowered the bar to 3D graphics. Famo.us have introduced an amazing framework for animation and mixed mode 3D rendering which again allows application developers to include 3D into enterprise applications. Just recently Google, Microsoft and Mozilla agreed to work together to bring WebAssembly to most popular web browsers. WebAssembly enables a bytecode format for asm.js (which is ‘an extraordinarily optimizable, low-level subset of JavaScript’) which means that we can load, process and run JavaScript commands much faster. Unity also support Google Portable Native but it never really took off. Unity WebGL will output WebAssembly bytecode which will enable much high performance rendering of 3D in web browsers and I would assume Famo.us would be looking at supporting it in the future. Other gaming engines offer low entry points to gaming experiences as well such as Platino (http://platino.io/).

The message is simple, don’t reward somebody for doing an awful monotonous task, fix the awful monotonous task. Gamification is only a plaster or the proverbial lipstick for the pig.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile Industry News and Strategies – Week of June 14, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Snapdeal has revealed it acquired Letsgomo labs a mobility solutions company. The move is taken to strengthen its position in mobile commerce as online consumers in India increasingly choose to shop over their phones.  Read Original Content

Ericsson, a leading communications technology firm, announced it has formed a partnership with Verifone Mobile Money. The two companies will work to make it possible for Ericsson’s to participate in the mobile payments sector.  Read Original Content

Global mobile Internet commerce growth is projected to balloon to US $850 billion in 2018. Asia will be the top user of mobile commerce, with probably half of the predicted revenues coming from the region, according to Digi-Capital projections.  Read Original Content

According to Ayden's quarterly Mobile Payments Index, today more than 27 percent of global payments are made on mobile devices. As this number continues to rise more merchants both large and small are understanding the importance of accepting mobile payments.  Read Original Content

According to Kleiner Perkins Caufield and Byers Digital Growth Funds head Mary Meeker, companies like Snapdeal and Flipkart today see close to 70 percent of their business coming from mobile, while Chinese companies like Alibaba are closer to 50 percent.  Read Original Content

According to a report by The Wall Street Journal, Google is gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages, which will redirect clickers to Google’s own product page where the purchase can be configured and even completed using stored payment information.  Read Original Content

Mobile devices are gobbling up a bigger slice of the proverbial sales pie. In a new report, eMarketer estimates US retail mobile commerce sales will near $77 billion in 2015, up 32.2 percent from 2014. By 2019 mobile sales are set to double to $153.50 billion.  Read Original Content

Japanese mobile operator SoftBank plans to invest $1 billion in South Korea’s biggest mobile commerce company Coupang, in a deal that will be the country’s largest Internet investment.  Read Original Content

BI Intelligence predicts in-store mobile payments will reach $37 billion this year in the United States. This is lower than the organization’s previous forecast, largely due to the late launch of new mobile payment services, such as Samsung Pay and CurrentC.  Read Original Content

The face of mobile advertising is set to change forever, with Apple’s incoming iOS update primed to include support for “Content Blocking” extensions.  According to Apple, the functionality can be used to block “cookies, images, resources, pop-ups, and other content.”  Read Original Content

The “State of B2B Mobile Marketing” report published by Regalix shows 67 percent of B2B marketers want to increase brand awareness through mobile marketing, making it the top priority.  Read Original Content

According to eMarketer, a March 2015 poll conducted by Analysys International Enfodesk on Chinese teen and adult mobile buyers found their preferred time to shop on their mobile devices was after nine o’clock in the evening, with nearly half of them in the country choosing that as their preferred time.  Read Original Content

The 2015 U.S. Retail Banking Satisfaction Study from J.D. Power shows that, while overall satisfaction with retail banks has improved to from 2014, satisfaction with mobile banking actually dropped over the past year.  Read Original Content

British bank customers were already logging onto their banking websites via mobile devices 73.8 million times a week by the end of March, up from 18.6 million times a year earlier and 9.1 million times in 2013, said a report by the British Bankers' Association and consultancy firm EY.  Read Original Content

Australians are among the world’s fastest adopters of mobile banking, according to the survey of consultancy firm Bain & Company. Survey figures from Bain had indicated 38 percent of the interactions of Australian customers occurred using a tablet or smartphone in 2014 compared to 22 percent in 2013.  Read Original Content

According to a report from online data company comScore Inc., concerns over security are keeping a significant portion of customers off their mobile devices. ComScore says that 65 percent of those who own a tablet or smartphone don't use the devices for banking.  Read Original Content

New data from iResearch has shown that Q1 of this year was a good one in terms of mobile shopping in China, with the total transaction value exceeding US $5.9 billion.  Read Original Content

After polling 1,000 mHealth app users and 500 medical professionals, Research Now found that 86 percent of healthcare professionals believe mobile health apps increase their knowledge on a patient’s medical condition.  Read Original Content

BlackBerry, which has stood fast with its own operating system for its products for years, is now looking at running Android on a future BlackBerry smartphone as it fights to remain relevant in the marketplace.  Read Original Content

The global mobile health market is expected to grow at a compound annual growth rate of 33.5 percent between 2015 and 2020, according to a new report from Allied Market Research. The market was valued at $10.5 billion in 2014.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Expert Panel: Smart Machines and Intelligent Process Automation

Latest Mobile Commerce Adoption Numbers and Strategies
JSON Data - The Superglue that Holds the Mobile Universe Together
The New Mobile Shopper - Latest Research
Mobile Expert Interviews: IQagent's Bob Meads
Mobile Consumer Behaviors - The Seven Essential Questions
Interview: Robots, Digital Transformation and Intelligent Process Automation
Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed
What Every Mobile App Developer Should Know - Behavior Driven Development

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, June 16, 2015

Kevin Benedict's Connected Globe News Weekly – Week of June 14, 2015

Welcome to Connected Globe News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Mobile Industry News and Strategies

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

In 2014 Hewlett-Packard released a research report that concluded 70 percent of “Internet of Things” connected devices were vulnerable to hacks, either through weak passwords or unencrypted connections.  Read Original Content

Cisco believes the number of connected devices worldwide will double from 25 billion in 2015 to 50 billion in 2020. IDC claims the global IoT market will grow from $1.9 trillion in 2013 to $7.1 trillion by 2020.  Read Original Content

SIGFOX announced the integration of its Internet of Things network protocol in the new Samsung ARTIKTM platform and Samsung Ventures’ investment in the company. The integration is designed to extend the cost-effective and energy-efficient benefits of the network to the Samsung ARTIK developers designing IoT products.  Read Original Content

Frost & Sullivan forecasts there will be 50 billion connected devices globally by 2020 with IoT already spawning device-as-a-service business lines as advantages, including valuable new data streams and an unprecedented level of control over products for customers and suppliers catch on.  Read Original Content

Google is making its own version of an operating system for the Internet of things called Brillo. These operating systems are designed to be very small and take up very little memory so they can run on chips that might act as the brains of a smart lock or even a connected sensor.  Read Original Content

The connected car M2M services market in the US is expected to grow at a compound annual growth rate of 14.43 percent and the connected car M2M connections market in the US is expected to grow at a compound annual growth rate of 28.47 percent over the period 2015-2019, according to Market Research Store.  Read Original Content

Juniper Research has forecast the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019.  Read Original Content

Assuming Cisco has its numbers right, IoT will account for the vast majority of new connections to the Internet over the next five years. More specifically, Cisco says machine-to-machine connections will grow from 24 percent of all connections now to 43 percent of all Internet connections by 2019.  Read Original Content

“Smart city” is a term we will be hearing a lot more of in the coming years.  The model most commonly adopted so far to promote smart cities is to attract businesses, which develop software and hardware applications for the Internet of Things. The government of Glasgow, Scotland, for example, has offered £24 million for technology which will make the city “smarter, safer and more sustainable”.  Read Original Content

Thync launched publicly this month with a device that sends electricity to the user’s nerves to alter his mood/mental state. The user has two options: become calmer or more energized. The fix is delivered through a Bluetooth-connected headpiece, a strip attached to the neck or behind the ear to stimulate nerves, and a smartphone.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Latest Mobile Commerce Adoption Numbers and Strategies

JSON Data - The Superglue that Holds the Mobile Universe Together
The New Mobile Shopper - Latest Research
Mobile Expert Interviews: IQagent's Bob Meads
Mobile Consumer Behaviors - The Seven Essential Questions
Interview: Robots, Digital Transformation and Intelligent Process Automation
Intelligent Mobile Commerce Apps, Digital Transformation, Robots and Speed
What Every Mobile App Developer Should Know - Behavior Driven Development

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise

Making BYOD Work for Your Organization

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Monday, June 15, 2015

Expert Panel: Smart Machines and Intelligent Process Automation

Software robots or Intelligent process automation is a rapidly emerging field that is generating a great deal of interest in the enterprise these days.  In Part 3 or this series we discuss the impact of intelligent process automation on both business and humans.  Enjoy!

Video Link: https://youtu.be/QPLnnZpJorE

Watch more expert panel discussions here:
Read the report - The Robot and I: How New Digital Technologies Are Making Smart People and Businesses Smarter.
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Read more at Future of Work
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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