Wednesday, March 30, 2011
Mobile Money News Weekly - Week of March 28, 2011
Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly
Google Inc. is teaming up with MasterCard Inc. and Citigroup Inc. to embed technology in Android mobile devices that would allow consumers to make purchases by waving their smartphones in front of a small reader at the checkout counter.
Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages are using their mobile devices for shopping on the go, making more frequent mobile payments, and using their mobile devices as a connector of other sales channels.
The New York Times has confirmed that Apple has indeed been working on including Near Field Communication on future iPhones, though how soon it may debut is still up for speculation.
Google is working with MasterCard and Citigroup to add Near Field Communication to Android. Google reportedly wants NFC to boost advertising on Android devices and may even give away NFC readers from VeriFone Systems.
The number of people who make payments via mobile phones will sky rocket over the next few years, according to e-commerce payment provider PayPal.
Rather than waiting for the kinks to be worked out of NFC mobile payment technology, American Express is jumping in with a PayPal-like mobile and online payment scheme.
American Express is diving into the e-wallet space with Serve, a service that lets customers transfer money to others online and make payments with their mobile phones.
Mobile shopping is expected to dominate e-commerce. By the end of 2011, according to analysts, the majority of American cell phone users will have smartphones. That's nearly a 200 percent increase from the current 28 percent smartphone penetration level.
More than 3 million people have paid using Starbucks Card Mobile. The app, available on iPhones and other smartphones, was tested in a few stores late last year, but was rolled out to nearly 7,000 stores in January.
Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/ This newsletter is sponsored in part by Smartsoft Mobile Solutions.
Electronic payment provider VeriFone has a front seat for what it calls the “gold rush for NFC” in the race to deliver products and services related to Near Field Communication technology.
A new report released today by Internet measurement firm comScore says that the use of mobile banking applications has surged in the past year.
Mobile e-commerce is continuing to grow in popularity with 48 percent of consumers using mobile devices to research products and services, according to a new report.
Banks and other financial companies have their eye on your mobile phone. Now that 87 percent of people in the U.S. are carrying cell phones, big companies like MasterCard believe mobile banking could experience significant growth.
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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.