In my opinion, much of Apple's success can be attributed to their lack of options. They tell developers how they should develop mobile applications, what devices they can use, they then review them for compliance to their standards, and tell them how they can be uploaded and sold on the one Apple App Store. Limiting options may frustrate some, but it provides a very well defined path for their customers and development partners.
Over the past 9 years I have spoken often to Sybase and iAnywhere staff about mobile development projects, and nearly always left these conversations with more questions than answers. That was rarely useful. I think that the faster customers and development partners can be directed to the appropriate path and have their options reduced, the better. This reduction in options will enable decisions to be made and actions to occur.
Since there are literally thousands of different ways mobile solutions can be designed, developed and deployed, the best thing we can do is to learn from mobile experts who have tried many different models and methodologies and can help direct us down the right path or paths.
What do you think? Is it better to be provided with a limited number of options based upon a quick decision tree, or to provide you with an unlimited number of options? I would love to read your comments!
In an upcoming webinar on April 7th at 12:00 PM EDST, myself, mobile solutions guru Steffen Schwark and Sybase mobility consultant Sam Lakkundi will be sharing our experiences and advice to help you reduce your options :-). The panel will explore current trends in enterprise mobility through analysis of the business processes and strategies used by successful companies to mobilize their workforce, with an emphasis on SAP environments and ecosystem. Kevin and Steffen will share their research on the future of enterprise mobility and outline customer best practices; Sam will elaborate on the specific role that SAP/Sybase plays in supporting mobility for the enterprise. The presentation will be followed by a real-time Q & A session.
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.