Mobile marketing is a big growth area and advertisers are
very excited. For the first time
advertisers have the opportunity to show you amazingly enticing products and
services on small screens while you are driving very fast down the
freeway in traffic!
In the past, this driving time was
wasted with drivers simply staring at the road and glancing periodically at
their mirrors. In the trade, advertisers
called this driving time, “the dead zone” since drivers were distracted and not paying attention to advertisers' promotions.
The ROI for mobile advertisers can be incredible, even after you account for
customer churn due to traffic accidents. Mobile
advertising can be made both time sensitive and location aware so drivers feel an intense urgency to respond immediately if they have any hope of taking advantage of it.
All of the sales, promotional and product details can be included right on the mobile device screen for drivers to read. Be sure to include the details in order to avoid any confusion or misunderstandings with drivers.
Hurry! However, before you pass that slow truck ahead of you, change lanes or exit, please read the fine print. The sale only lasts 15
minutes and requires pre-approved financing at 27% interest!"
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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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