Each of us is impacted by SMAC. We all use mobile devices and social networking solutions like Facebook, Twitter and LinkedIn. We use search engines, maps and weather apps, all of which use analytics and are in the cloud. SMAC is the combination of all of these trends coming together on mobile devices. This convergence is impacting businesses in many different ways. We will do our best to capture these by reporting on the SMAC trends, numbers and forecasts in this weekly newsletter.
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If 2012 was the year of big data hype, interest and pilot projects, 2013 will bring production deployments, early returns on investment and a bit of disruption. By 2014, big data projects and systems are likely to be commonplace. Read Original Content
Accenture Federal Services has received a $3 million, one-year contract from the U.S. Department of Homeland Security to help the Office of Health Affairs enhance its bio surveillance capabilities using social media analytics. Read Original Content
While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect. To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac. This newsletter is sponsored in part by Cognizant.
According to a new whitepaper by GFT and IESE, “The Impact of Social Media on the Financial Services Sector,” social networking is playing an increasingly important role in our buying decisions. Forty-seven percent of Americans, for example, claim Facebook has the greatest impact on their purchasing. Read Original Content
Customer data analysis and social media will play a major role in delivering banking services and maintaining customer loyalty in the coming days, according to Ajai Kumar, Chairman and Managing Director of Corporation Bank. Read Original Content
The ability to interrogate so-called “big data” from traditional structured sources and unstructured sources such as video and social media is one of the key customer-facing technology priorities for European bankers in 2013, says a survey by the European Financial Management Association. Read Original Content
SumAll has raised $6 million in a Series A for its data connection service that analyzes and visualizes information from Instagram, Google Analytics and a broad range of other services. The investment round was led by Battery Ventures with the participation of Wellington Partners. Read Original Content
Nielsen has acquired SocialGuide, a leading provider of social TV measurement, analytics and audience engagement solutions. Nielsen says it wants to develop and deliver comprehensive media measurement solutions and expand its social media research and analytics capabilities. Read Original Content
Cisco Systems has announced a deal to buy San Francisco-based Meraki, a player in cloud networking, for $1.2 billion in cash and retention-based incentives. Read Original Content
Recent Articles by Kevin Benedict
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Mobile Expert Video Series: SMAC Expert Tom Thimot
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Recorded Webinars of Note
Netcentric Strategies Enterprise Mobility Survey Results
Whitepapers of Note
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Kevin Benedict,
Head Analyst for SMAC,
Cognizant
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The Future of Work
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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