Mobile Marketing News Weekly – Week of September 9, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

IT research firm Gartner predicts revenue from mobile advertising will reach $20.6 billion worldwide by 2016. That’s a 522 percent increase from the total revenue brought in just last year. Read Original Content

According to eMarketer, Twitter’s mobile advertising revenue will be greater than that of Facebook’s by the end of this year. eMarketer estimates mobile ad revenue for Twitter will reach $129.7 million this year. Read Original Content

According to a study commissioned by Mobile Marketing Association, the optimal level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. The findings represent a leap from the less than one percent currently being allocated today. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. This newsletter is sponsored in part by Sky Technologies.

According to researcher eMarketer, Facebook's mobile-ad sales in 2012 will end up around $72.7 million, less than a 3 percent market share for domestic mobile ads. Read Original Content

With over 160 million Americans on Facebook and 53 percent of mobile phone owners having smartphones today, mobile digital campaigning is changing the way political strategists are engaging audiences and investing advertising dollars. The 2012 elections are expected to experience the largest amount of mobile ad spend for political exposure so far. Read Original Content

Research firm EMarketer projects that Facebook’s mobile advertising revenue in the United States will quintuple next year. EMarketer expects Facebook to grab nearly 10 percent of that market by 2014. Read Original Content

Despite uncertain outlooks in both the Eurozone and the U.S. economy, GroupM projects media advertising spending in China will increase by 13.4 percent compared to 2011 to reach RMB 394 billion. Read Original Content

Marin Software’s report, The State of Mobile Search Advertising, indicates consumers are much more engaged with search ads on smartphones and tablets, with click through rates that are respectively 24 percent and 39 percent higher than on desktops. Read Original Content

Mobile Marketing News Weekly – Week of June 24, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Media Post, citing an “Advertising Expenditure Forecast for June 2012 by Publicis Groupe company ZenithOptimedia, advertisers will spend about 15 percent more in 2012 on paid-search marketing, up 15 percent in 2013, and 13 percent in 2014.” Read Original Content

Adcquire's new marketing platform is making waves throughout the marketing industry. The platform, which connects brands and consumers through a mobile app, generates physical interactions with products. Read Original Content

AT&T has just released the findings from a study that indicates social and mobile marketing are the next big thing. Among the small businesses that took part in the survey, almost 60 percent stated they intend to spend more on their marketing online in 2012 than they did last year. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile.

StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding. The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. Read Original Content

Ticketing startup TicketLeap has relaunched with a new logo, webpages that encourage more social interaction, and updated iOS and Android apps that create a mobile box office. Read Original Content

Mobile Marketing News Weekly – Week of May 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Internet Broadcasting, provider of digital publishing technology and services and one of the world's largest digital advertising agencies, has unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns. Read Original Content

Amtrak, the government-owned corporation that oversees the nation’s railroad train services, has been training conductors since November to use the Apple handset as an electronic ticket scanner on a few routes. By late summer, 1,700 conductors will be using the devices. Read Original Content

With nearly 80 percent of the population owning a mobile phone, major brands, retailers and start-ups are using SMS to interact directly with consumers and drive new business. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising spending has been growing between 50 to 80 percent year over year and, according to eMarketer, it is set to reach 2.6 billion this year and 4.3 billion in 2013. Read Original Content

This week Web.com Group, Inc. published its latest Small Business Mobile Survey. According to the survey’s findings, 69 percent of small businesses consider mobile marketing “crucial to their growth in the next five years.” Read Original Content

Facebook will play up its prospects for expanding in mobile advertising when it begins pitching its initial public offering to investors in New York, Boston and Silicon Valley next week. Read Original Content

Worldwide advertising dollars devoted to mobile devices are expected to leap 85.4 percent this year to $11.6 billion, according to a study by market research company Strategy Analytics. Read Original Content

Mobile Commerce News Weekly – Week of May 6, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Kiwibank's first mobile banking app may make banking relationships more intimate. Due to be released this week, the bank's iPhone app has the unique feature of assigning customers their own online relationship manager to help deal with any queries via text or email. Read Original Content

Forrester Research has just released its 2012 U.S. Mobile Banking Functionality Rankings report, which indicates that approximately 17 percent of American adults are currently using their smartphones and tablets in order to interact with their financial institutions. Read Original Content

DropWallet is introducing M-Commerce to the publishing industry, starting with Real Simple's new Mother's Day Gift Guide app for iPhone. By powering an in-app shopping experience, DropWallet's digital content commerce solution enables publishers to diversify their revenue. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

NFC phones developed by HTC, Intel, LG Electronics, Nokia, RIM, Samsung and Sony have all now been certified for contactless payments — and have the right to carry a new “MasterCard PayPass Ready” logo. Read Original Content

Web.com Group, Inc. published its latest Small Business Mobile Survey, which looks at small business growth and the tools and resources being used to drive that progress. According to the survey’s findings, 69 percent of small businesses consider mobile marketing crucial to their growth in the next five years. Read Original Content

The mobile payment landscape is rapidly evolving. Many smartphone users welcome the convenience of mobile payments (87 percent in the UK), while others worry about the privacy factor (79 percent in Asia). In the U.S., 49 percent of consumers found shopping on a smartphone awkward. Read Original Content