Mobile Marketing News Weekly – Week of May 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Internet Broadcasting, provider of digital publishing technology and services and one of the world's largest digital advertising agencies, has unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns. Read Original Content

Amtrak, the government-owned corporation that oversees the nation’s railroad train services, has been training conductors since November to use the Apple handset as an electronic ticket scanner on a few routes. By late summer, 1,700 conductors will be using the devices. Read Original Content

With nearly 80 percent of the population owning a mobile phone, major brands, retailers and start-ups are using SMS to interact directly with consumers and drive new business. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising spending has been growing between 50 to 80 percent year over year and, according to eMarketer, it is set to reach 2.6 billion this year and 4.3 billion in 2013. Read Original Content

This week Web.com Group, Inc. published its latest Small Business Mobile Survey. According to the survey’s findings, 69 percent of small businesses consider mobile marketing “crucial to their growth in the next five years.” Read Original Content

Facebook will play up its prospects for expanding in mobile advertising when it begins pitching its initial public offering to investors in New York, Boston and Silicon Valley next week. Read Original Content

Worldwide advertising dollars devoted to mobile devices are expected to leap 85.4 percent this year to $11.6 billion, according to a study by market research company Strategy Analytics. Read Original Content

Mobile Commerce News Weekly – Week of May 6, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Kiwibank's first mobile banking app may make banking relationships more intimate. Due to be released this week, the bank's iPhone app has the unique feature of assigning customers their own online relationship manager to help deal with any queries via text or email. Read Original Content

Forrester Research has just released its 2012 U.S. Mobile Banking Functionality Rankings report, which indicates that approximately 17 percent of American adults are currently using their smartphones and tablets in order to interact with their financial institutions. Read Original Content

DropWallet is introducing M-Commerce to the publishing industry, starting with Real Simple's new Mother's Day Gift Guide app for iPhone. By powering an in-app shopping experience, DropWallet's digital content commerce solution enables publishers to diversify their revenue. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

NFC phones developed by HTC, Intel, LG Electronics, Nokia, RIM, Samsung and Sony have all now been certified for contactless payments — and have the right to carry a new “MasterCard PayPass Ready” logo. Read Original Content

Web.com Group, Inc. published its latest Small Business Mobile Survey, which looks at small business growth and the tools and resources being used to drive that progress. According to the survey’s findings, 69 percent of small businesses consider mobile marketing crucial to their growth in the next five years. Read Original Content

The mobile payment landscape is rapidly evolving. Many smartphone users welcome the convenience of mobile payments (87 percent in the UK), while others worry about the privacy factor (79 percent in Asia). In the U.S., 49 percent of consumers found shopping on a smartphone awkward. Read Original Content