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A new study from IBM found that the share of smartphone shopping rose from 13.3 percent in Q1 to 15.1 percent in Q2. In the same period, social commerce dropped from an already low 2.4 percent to just 1.9 percent. Read Original Content
Mobile commerce is a huge growth area, PWC says, noting that Internet connected mobile devices combined with social networking “is creating a compelling case for businesses to embrace m-commerce”. Read Original Content
A recent Hipcricket survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. Read Original Content
The Associated Press and its iCircular division launched a mobile circular program last fall to help publishers monetize their growing digital audiences. “The average retailer had a click-through rate 1000 percent higher than a traditional mobile ad unit at 6 percent, with mass merchandising retailers having click-through rates as high as 18 percent,” said Jeff Litvack of iCircular. Read Original Content
The shopping spree for InMobi continues apace. The mobile advertising network has announced the acquisition of UK-based Metaflow Solutions, a mobile app management and distribution company. Read Original Content
A new Millennial Media study indicates travel was the third-largest ad category on Millennial's network through the first quarter in terms of spending, after telecom and finance. It was also the third-fastest-growing segment in the last year -- behind sports and news, with 200 percent growth. Read Original Content
