Monday, June 06, 2011

Will Microsoft’s Mango Shake Enterprise Mobility, Part 2?

In the upcoming Mango version of Microsoft’s Smartphone operating system it is reported that they will add 500 new features.  As mentioned in Part 1 of this article one of the key feature updates is designed to blur the difference between search and applications.

Andrew Lees, president of the mobile communications business at Microsoft says about today’s mobile applications, “The user has to go app by app by app.  It’s as if every time you wanted to go from the living room to the dining room, you had to go through the front door.”

Mango will link specific data points on your smartphone to enhance the user experience.  Here are some of the linked data:
  • Location data
  • Information about a subject
  • Shopping options
The data will be presented to the user as “related views.”  In the article I was reading (I somehow ripped the article out of the newspaper without the newspaper’s name, sorry!), it described looking up a new movie.  The first screen showed theater locations and scheduled viewings, the second screen had reviews and the third included purchase options.

This is a great step toward “predicting” what the user wants instead of everything being manual.  Although in early versions this may seem too annoying to those more advanced needs, enterprise users may find these developments will introduce many new efficiencies to the mobile workforce with defined needs.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobil

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.