Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Mobile Expert Video Series: SAP's Anu Agarwal
Upcoming Mobility Events of Note
- ClickConnect Europe Customer User Forum, June 8th-10th in Cannes, France
- Live Webinar - Syclo and SAP discuss Syclo's SUP integration roadmap, June 8th at 11 AM EDST
- Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
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Mobile Expert Interview Series: Sky Technologies' Neil McHugh
Kevin: Neil, tell me about Sky Technologies. I have been working in the mobility industry for many years, but only recently started hearing about Sky Technologies.
Neil: I can understand that. We have actually worked through partners in the US for many years, but never really pushed our brand until last year when we decided to change our go-to-market model and sell directly to customers under the Sky brand (imagine a Scottish accent when you read his answers).
Kevin: How are you finding the market today for enterprise mobile applications (imagine an Idaho accent when you read my questions)?
Neil: We have been very fortunate. The mobile market is strong, and we are winning deals on a monthly basis so our market presence is growing quite rapidly. We also have excellent partners in SAP, RIM, and Motorola and each of these companies bring us business.
Kevin: SAP, RIM, and Motorola all have partnerships with your competitors as well, so how much business do they really bring Sky Technologies?
Neil: Fair question - let me put it this way, these companies will always have multiple partners, but we are known for our ability to support mobile requirements that most other mobility vendors cannot. We are the go-to-guys when they are not getting the answers they want from other mobility vendors.
Kevin: Is this why I see a flurry of press releases from you guys recently. Do you get bonused on the number of press releases you write?
Neil: No, but that is a good idea. We are experiencing record growth in 2010, and every department in Sky Technologies is working around the clock with new implementations, new products, new opportunities, and there is much more to come. In addition, recently some of the very successful and experienced SAP partners have realized mobility is hot and have approached Sky to become their mobility partner. So, the flurry of press releases you see are not just issued by us, but by partners also. It is nice to be receiving this recognition.
Kevin: I remember a mention of Colgate as a recent Sky Technologies customer in the SAP CRM space. Tell me about that.
Neil: You are referring to the EntryPoint statement, right ? This will be a great relationship. EntryPoint are known experts in the SAP CRM market, and we were very excited when they approached Sky. As for the Colgate account. Unfortunately, I cannot comment on that due to confidentiality. Sorry, Nice try Kevin.
Kevin: How significant is the SAP CRM space to Sky?
Neil: All areas of the SAP market are significant. We are not vertical industry focused. We are SAP focused. Anywhere there is an need to mobilize an SAP application, Sky Technologies is there. We have customers both inside and outside the four walls across every industry that SAP works in. So, although we love CRM, we are just as active in the field, manufacturing, utilities, construction and the list goes on…
Kevin: Do you see Sky as a Global solutions company or primarily US and Australia.
Neil: We have customers across 6 continents and 25 countries, so I guess I would classify that as global.
Kevin: Can you give me an example of a global typical customer scenario?
Neil: Certainly. A typical example of a global company utilizing SAP would be BlackBerry and iPhone CRM users in the US, with their field services in Latin America using rugged Windows-based mobile devices and the European operations running Symbian and internal sales using laptops. We can manage them all with a single mobile framework. I guess that also answers the question regarding why partners bring us deals.
Remember to check out the SAP EcoHub this week! It is focused on mobility.
More articles from the Mobile Industry Expert Series:
- Mobile Expert Interview Series: ClickSoftware's Gil Bouhnick
- Mobile Expert Interview Series: Vivido Labs' Greg Tomb
- Mobile Expert Interview Series: Sky Technologies' Troy O'Connor
- Mobile Expert Interview Series: EntryPoint’s Pete Martin
- Mobile Expert Interview Series: PriceWaterhouseCoopers' Ahmed El Adl, PhD
- Mobile Expert Interview Series: Nokia's John Choate
- Mobile Expert Interview Series: HotButtons' Jane and Keelin Glendon
Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles. ***************************************************
Mobilizing SAP’s CRM - Freedom to Succeed
• Position CRM in your company.
• How to avoid adoption issues.
• Ways of implementing to maximize efficiency.
• Simplifying for mobile access.
• How to deploy SAP’s CRM across any mobile device.
Mobilizing SAP CRM is one of the highest priorities for SAP CRM customers. In a recent interview that I did with EntryPoint's founder Pete Martin, he said that 100% of his net new SAP CRM sales prospects are now requiring a mobile extension to CRM. This motivated him to partner with SAP's partner Sky Technologies to provide mobile SAP CRM solutions. Anything that can be credited with helping a sales force sell more product is very interesting to a company. Making the sales force more efficient, productive and effective is the goal of all companies.
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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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SAP CRM Partner EntryPoint Consulting Looks to Mobility for Growth
From today's press release it looks like Pete Martin, managing partner at EntryPoint has decided it is time to get serious about SAP mobility again, and he partnered with SAP mobility partner Sky Technologies to deliver mobile SAP CRM capabilities. I spoke to him several months back, and he said 100% of his SAP CRM sales opportunities this year were asking about mobile device support so he was very interested in the SAP mobility ecosystem.
Here is a quote from today's press release, "We were convinced that we ‘chose right’ when some of the most sophisticated SAP customers, such as Colgate, chose Sky as their preferred mobile platform..." Martin goes on to say, "By combining our CRM consulting expertise with Sky’s leading platform, we now have the ability to offer companies a comprehensive set of CRM consulting in the marketing, sales and service functional areas. In short, we can offer them ‘SAP CRM in the palm of their hand.”
SkyMobile provides a single integrated framework that is used to mobilize and manage SAP applications on all major mobile platforms including Windows, BlackBerry, Android, Symbian, and iPhone.
I would like to hear more about what Colgate is doing in the SAP mobility space with Sky. I know that Colgate is often in the forefront of new technologies and trends. Perhaps, someone from Colgate will share?
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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Interview Series: PriceWaterhouseCoopers' Ahmed El Adl, PhD
Ahmed worked for SAP in Waldorf from 1998-2002 and focused on SAP's CRM solutions. In fact he was involved in one of the very first mobility projects for SAP CRM. At that time SAP's architecture was simply not suited for mobility and it did not go well.
Ahmed said that a lesson learned from that first mobile SAP CRM experience was not to let sales and marketing completely drive design and engineering. The engineers developed everything that the marketing teams asked for, but the result was a mobile application that was far too big and heavy to work for customers.
Ahmed is a fan of SAP's current mobile strategy of working with many mobility partners. He believes SAP should slow down and focus on defining the mobile connectivity layer and open up their system for more nimble and innovative mobility partners to provide mobile applications. Mobility is evolving very fast and it is hard for a giant like SAP to effectively keep up. By opening up to mobility partners, SAP customers can get what they want now without waiting for SAP.Ahmed is the kind of consultant I would want to hire. He has experienced the good and bad of early mobility adoption and brings great wisdom to the table now.
Although Ahmed agrees with SAP's current strategy and likes what he sees from many of SAP's mobility partners, it doesn't mean he is satisfied. He believes Sybase, an SAP mobility partner, is good but complex, heavy and has too many different components and technology layers. He listed the numbers of technology layers that are involved in a Sybase/SAP integration and it was daunting.
He shared his thoughts on Sky Technologies, another SAP mobility partner. He thought their approach was interesting, but he was concerned that their "mobile SAP innerware" strategy would introduce challenges. He wondered how IT departments would accept a third party mobility solution being so closely embedded with SAP code? Would the benefits out weigh the risks for IT departments? Would they accept it, or avoid it?
He said he likes much of what he sees from SAP's mobility partners, however he is still cautious. In fact, he has recommended to some clients that they should go through a complete RFI process to determine for themselves which vendor has the best fit for them.
Ahmed believes that ultimately SAP customers will want a strong MEAP (mobile enterprise application platform) that they can standardize on, but for today mobile micro-apps can provide real value quickly. I was particularly interested in this statement as it aligns with many of the comments that other industry experts shared on the SAP Enterprise Mobility group on Linkedin.
Ahmed identified several areas of mobility that he finds particularly interesting:
- Telemedicine
- Medical diagnostics that feed data to iPhone applications (e.g. EKGs, x-rays)
- The Apple iTune model for app stores that allows small companies to compete against the big software companies.
- He loves the idea of unlimited innovation, on a level playing field, and that one person software companies can help large enterprises increase productivity.
I asked Ahmed what mobile device or smartphone does he carry. He said all of them. He carries a PWC issued Blackberry in his pocket, but he literally travels with a suitcase full of different mobile devices that he can show off and demonstrate to clients. What a nightmare for the TSA agents! Don't get in line behind him.
I want to again thank Dr. Ahmed El Adl for his time and willingness to share his insights.
This article was the third in the series called Mobile Expert Interviews. See related articles:
- Mobile Expert Interview Series: Nokia's John Choate
- Mobile Expert Interview Series - Jane and Keelin Glendon of HotButtons
Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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SAP Mobility Challenge, Part 4
Small mobility projects are often very important to a specific department. The success of the department can be dependent upon the implementation of a mobile application that helps them do more with less. The department manager will be very keen to find a mobile application that meets their specific requirements. They often have completely unique requirements that are hard for a mobile software vendor to develop and then leverage with other clients. They also have smaller budgets. As a result mobility projects for 25 users are often custom development projects and can cost the same amount to develop as a mobile application development project for 3,000 users. Examples of these types of mobility projects are:
- Scaffold inspections
- Disaster recovery missions
- Bridge construction inspection project for a large engineering firm
- Food processing inspection for a large CPG company
- Hospital equipment sterilization and maintenance inspections
- Hazardous waste inspection for a large engineering firm
- Tire inspections on thousands of trucks and trailers for a large transportation firm
- Weld inspection applications for a giant iron works company
- Dairy farm and calf inspection
- New car inspections after shipping
If the mobile application development project costs $500,000 USD to develop and deliver, then it only takes $167 per mobile user in savings and cost efficiencies to achieve a positive ROI if you have 3,000 mobile users, but $20,000 per mobile application user in cost savings and efficiencies if you have only 25 mobile application users. This makes it difficult for many MEAP and mobile application vendors to deliver a good ROI for small customized projects. Most mobile application or MEAP vendors focus on the $500,000 and higher projects. That leaves most enterprise mobility projects with limited options in the SAP ecosystem.
This is a challenge for mobile application vendors and the companies that require smaller customized mobility projects, but it is a big opportunity for mobile application and MEAP vendors that can figure out how to deliver these smaller customized projects cost effectively.
Some of SAP's mobility partners have solutions primarily designed to mobilize their own business applications, not custom SAP user requirements. It is the hundreds of smaller business processes that often fall between the cracks and cause the biggest challenges.Sky Technologies is one of the Certified SAP mobility partners that provides a MEAP (mobile enterprise application platform) that can address the customized and often smaller business processes and mobility requirements easier than others. ClickSoftware is also vying for this role.
Related Articles:
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Author Kevin Benedict
Mobility Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
**Full Disclosure: I am an independent mobility expert and Web 2.0 market expert and as such I work with, and have worked with, many of the companies mentioned in my articles.
Mobile SAP CRM
SAP seems to be making a big push in this area with mobile CRM partnerships with Sky Technologies (Certified SAP Partner, Certified SAP NetWeaver Partner) Sybase and RIM (Innovation Partners) in this area. What are the key areas covered by mobile CRM?
- Activity management – Phone call, email, cold calls, what to do each day
- Lead management – receive leads, contact, qualify
- Opportunity Management – define, document and manage specific sales opportunities
- Account Management – organizational charts, people, budgets, plans, needs
The future of mobile SAP CRM in my opinion is the combination of mobile SAP CRM and business intelligence. The ability to fully brief a traveling sales person on a customer’s account status, order history, shipments, credit status, financials, latest news and potential opportunities using text and audio files is very useful. Audio because many times a sales person is flying or driving and would benefit from having this information in audio format so they could listen to it.
In addition to the obvious account information, what additional kinds of mobile information do you think would be useful to integrate within a mobile SAP CRM?
For related articles please read:
- The Future of Mobile and Route Sales Applications for Smart Phones, Part 1
- The Future of Mobile and Route Sales Applications for Smart Phones, Part 2
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Author Kevin Benedict
Mobility Consultant, Wireless Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert and as such I work with, and have worked with, many of the companies mentioned in my articles.
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Interviews with Kevin Benedict
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