Tuesday, June 07, 2011

Where Should Mobile Intelligence Reside?

I continue to ponder the implications of Microsoft’s recent announcement of their next smartphone operating system version that is code named Mango, specifically, the issue of blurring the lines between search and mobile applications. They want searches to include intelligence that can access and integrate multiple applications on the same phone at the same time for relevant information.

Microsoft used the example of a search for a movie. The Mango operating system would automatically “predict” your interest in related information including movie times, reviews, locations and how to purchase tickets. These different views and data sources would all be brought to you in a simple view.

The concept is exceptional! My question is where should the intelligence for mobile applications really be located? It seems from Microsoft’s announcement that these “predictive” and intelligent features would be developed and supported in the mobile OS (Microsoft Phone). I would guess that SAP might have a different opinion. Perhaps SAP would advocate that mobile applications should be integrated with Business Objects in the back office. I, however, am leaning toward the concept of a new category of solution which would be a cloud based intelligence platform that could integrate with all the various back office systems, ERPs and third party web services and location based services.

It seems that there should be a powerful cloud based intelligence platform that can aggregate all of the required analytics, geo-spatially aware data and real-time intelligence into one feed for a mobile application. The intelligence should be able to be quickly customized for each user.

What do you think? Where do you think the intelligence for a mobile application should be located?

Upcoming Events of Note
ClickConnect Europe Customer User Forum, June 8th-10th in Cannes,France
Live Webinar - Syclo and SAP have scheduled a webcast for June 8th at 11 AM EDST to provide information on Syclo's SUP integration.
Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011

Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note
3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.