Tuesday, March 26, 2013

How Do You Make Money in Enterprise Mobility? A Prediction

For the past six months I have been pondering how does a MADP (mobile application development platform) company make money in enterprise mobility?  I talk to literally thousands of people a year who are involved in enterprise mobility, and it seems many in the enterprise mobility vendor world continue to struggle to make sustainable profits.

I spent many years as the CEO of a mobile platform and mobile app development company.   I can tell you from personal experience that it is incredibly hard to maintain an R&D funding pace that keeps up with, let alone surpasses, the pace of innovation in the market.  It seems like every time you identify a new set of features for a new version of your mobile platform, it is already obsolete and you are playing catch up.

Most traditional mobile platform companies I think are struggling with the challenge of keeping up with the rapidly evolving mobility market.  They have a business model based on the assumption they can achieve economies of scale by closing an increasing number of very large and lucrative deals that will all use the same mobile platform code base.  The challenge is that finding the economies of scale, when mobility is evolving so rapidly, is like chasing a rainbow.  It is very hard to achieve economies of scale with any particular platform version.

In my mind the SAP Mobile Platform is a successful anomaly.  SAP has a massive user base that will buy anything from SAP, even if they don't plan to use it for years.  SAP is often not selling a particular product and version, they are selling all mobile products and versions under the umbrella brand of SAP Mobile Platform.  In effect, they are selling a white box of mobile solutions that are near impossible to compare and contrast with competitors.  SAP doesn't have to be leading edge.  They just have to be in the neighborhood.  This is working for SAP.  Their massive user base, credibility and their customers' enormous investments make this possible.  However, this model does not translate to the rest of the mobile platform market which must stand on the merits of their latest platform versions.

I believe SAP product managers feel the same pain as the rest of the mobility market.  There is no way a company the size of SAP can respond fast enough to keep up.  That is why they have focused on their mobile platforms and MDM products which evolve more slowly.  They now embrace many different app development environments like AppCelerator, Sencha, PhoneGap/Cordova, etc., for development.  They will let smaller and more nimble companies battle it out in this hyper-speed app development market.

Even the Syclo solutions that SAP acquired last year are relatively immune from the fast paced mobile app market because they are primarily used for traditional field services organizations and utilities that are less motivated to be leading edge and that seek products with long life cycles (4-7 years).

Where does this leave traditional mobile platform vendors?  I see them increasingly moving toward the cloud.  My colleague at Cognizant, Tom Thimot, often says the ultimate place for most software solutions is in the public cloud, some will just get there faster than others.   I agree.

What do you think?

I believe traditional mobile platform companies in 2013 will be moving their solutions to the cloud, embracing HTML5 even more, and focusing more efforts on mobile application management and security in order to finally achieve the ever elusive economies of scale.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

My YouTube Video Channel on Enterprise Mobility

I checked my YouTube channelhttp://www.youtube.com/user/kevinrbenedict/videos, this morning and there are now 245 video interviews with mobility experts published there.  Did you know you can subscribe and be notified each time a new interview with a mobility expert is uploaded?  Among those interviewed are dozens from SAP, many mobile platform and MDM vendors, industry analysts and yours truly pontificating about mobile strategies.

I like to encourage you to enjoy yourself while watching these, but if that is not possible, at least grab some popcorn.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Monday, March 25, 2013

Predicting the Future of Enterprise Mobility

Figure 1 - Smartphones as
Internet of Things Hubs
How many advertisements for automobiles today promote the fact their cars are horseless carriages?  None! Why?  It is an assumption that your automobile will be horseless.  The same is happening today with mobile apps.  Who would develop a work order management or scheduling system today that does not support mobile?  Who would create business intelligence dashboards for executives that were not mobile?

Today it is a mobile first world.  Our first considerations for software app designs are:
  • What mobile devices will be used?
  • How do I integrate wirelessly with my back-end data sources and systems?
  • What onboard and remote sensors can I integrate into the app?
  • How do I secure it?
If all software apps are soon to be mobile, where will we find the next wave of innovation beyond traditional mobile apps and enterprise mobility platforms?  I believe it will come from sensors and integrating the physical world with the digital.

I have been working in the field of enterprise mobility for the past 13 years.  Early on there were very few sensors in mobile devices.  The sensors were the humans users, bluetooth add-ons, and barcode and RFID scanners.  Today, however, there are many built-in sensors in each of our smartphones and thousands of different kinds of data collection sensors available through the Internet of Things.

Let's ponder how our mobile apps are going to start interacting more with the physical world.  Sensors in parking lots can already notify us of available parking spaces.  Buildings can quickly report their own needs and status with embedded structural sensors that monitor vibration levels, energy consumption, security and more.  Your cars can wirelessly report their location, status and maintenance needs directly to your smartphone.  In urban areas sound sensors can lead you to quiet areas or noisy areas.  Traffic sensors can help you find the least congested routes.  Opt-in GPS tracking can help you navigate and meet up with friends and family members.  Weather sensors report the exact conditions at millions of locations.  Integrated with predictive analytics, you can anticipate weather conditions for the next week.  Using mobile banking apps, NFC, ATM sensors and POS sensors, you can be notified any and every time there is a transaction on your account - what was purchased, where and for how much.

Your smartphone is changing from a simple communication device, media center and personal digital assistance, to a hub between the physical and digital world.  That development opens up all kinds of interesting opportunities to ponder.  It is on the very edge of digital transformation where the integration between the physical and the digital happens where the next wave of innovation lies (see figure 1).

In the future software developers will become more and more like geographers and intelligence analyst as they increasingly work with real-world data.  They will be blending geospatial data, live remote sensor data and process data to create and understand relationships about where things are, how they are connected and what that data means to the success of the mission or plan.  This information will all be available on a smartphone and tablet near you.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Strategies Top 55 Articles

For those of you who are employed, and perhaps actually have a family and social life, you will have purposely avoided reading many of the articles I have written over the past 24 months.  That is to be celebrated!  However, some of the articles you missed may actually be worth a read so I have compiled a list of the top 55.  Enjoy!

The Best of Mobile Strategies:
  1. Thoughts on Mobile Strategies and Social Collaboration
  2. Time-Space Compression
  3. Speed, Mobility and Online Sales
  4. Connecting the Strategic to the Tactical - Enterprise Mobility
  5. Mobility, Business Transformation and the 5th Dimension
  6. Infonomics and Enterprise Mobility
  7. M2M, Enterprise Mobility and Healthcare
  8. M2M and Enterprise Mobility - The Convergence
  9. M2M, SAP and Enterprise Mobility
  10. SAP's Mobility Vision - Any Way You Want It
  11. SAP's Sanjay Poonen Discusses Mobile Strategies with Kevin Benedict
  12. Learning about the Real World of Enterprise Mobility in Scotland
  13. Avengers, Enterprise Mobility and Network Centric Warfare
  14. Enterprise Mobility, Mobile Sensors and Data Collection
  15. Mobile Strategies and Consumer Products Companies
  16. Mobile Strategies and Situational Awareness
  17. Guidance on Selecting a Mobile Solution Vendor
  18. Development Models for Enterprise Mobility
  19. The Black Hole of Enterprise Mobility Apps
  20. Can You Handle the Truth about Enterprise Mobility and Big Data?
  21. Money Ball, Big Data, The Internet of Things and Enterprise Mobility
  22. Enterprise Mobility - A Business or IT Strategy?
  23. Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 1
  24. Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 2
  25. How Long is too Long for Mobile App Development?
  26. Conjecture, Enterprise Mobility and Mobile Strategies
  27. Enterprise Mobility, Remote Sensors and Nervous Systems
  28. Mobility and 4D Field Services
  29. More on Mobility and 4D Field Services
  30. Enterprise Mobility and Institutional Memory
  31. Mobile Apps the Front End to Big Data and Artificial Intelligence
  32. Velocity in Field Services
  33. Enterprise Mobility is Not for Everyone, Just Most
  34. The Value in a Mobile Enterprise Solution
  35. Enterprise Mobility, PIOs and PIVs
  36. Mobile Apps and the Marriage of My Virtual and Physical Worlds
  37. Thoughts on Enterprise Mobility, Mobile Banking and Global Economies
  38. Research on Enterprise Mobility
  39. Smart Ideas and Enterprise Mobility
  40. Field Services, Enterprise Mobility and Strategies
  41. The Benefit of Custom Mobile Applications
  42. Enterprise Mobility - A Tank Half Full
  43. Enterprise Mobility, Netcentric Operations and Military Mobility
  44. Death by Mobile App
  45. Consumer Smartphones or Industrial Grade Smartphones?
  46. What I am Learning about Enterprise Mobility
  47. More on Change Management and Enterprise Mobility
  48. Social Networking and Enterprise Mobility in Less Developed Regions
  49. Recruitment and Enterprise Mobility
  50. Enterprise Mobility and Manned/Unmanned Systems Integration Capabilities
  51. Where Should Mobile Intelligence Reside?
  52. The Importance of Mobile EAM and M2M
  53. Enterprise Mobility Application Predictions
  54. Managing a Mobile and Network Centric Operation, Part 1
  55. Managing a Mobile and Network Centric Operation, Part 2
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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, March 21, 2013

Swarming, Mobility, Speed and Digital Disruptions


Digital disruptors like social media, mobile communications, analytics and cloud services are introducing crazy new dynamics into our world.  These dynamics are impacting our industries, markets, businesses, management disciplines, politics and even our culture today.  I believe we have only just begun to recognize some of the impacts of these disruptions.   

We use Facebook to schedule the protests, Twitter to coordinate and YouTube to tell the world. ~ Egyptian Activist

One of the impacts of digital disruptors is the increasing emergence of swarming or swarm intelligence. Here is a definition, “Swarming involves the use of decentralized forces against an object or opponent, in a manner that emphasizes mobility, communication, autonomy and coordination or synchronization.” ~ Wikipedia

Swarming, although perhaps unrecognized, is precisely what the Egyptian Activist was referring to in the above quote.  The ability for autonomous or semi-autonomous groups to work closely together because of mobile communications, social media and the ability to coordinate or synchronize one’s actions, locations, status and intentions to accomplish a joint goal.

Swarming can be a powerful force multiplier as well, where fewer resources, with mobile communications, social media, good intelligence and coordination can accomplish more than by working alone and uncoordinated.

Nearly every day we witness demonstrations of how spontaneous social media based campaigns are changing our world.  We see companies changing policies and practices due to near-real-time feedback from the market swarm.

In the new book from Forrester Executive, James McQuivey, titled Digital Disruption, he describes how to embrace digital disruptions using what I view as a swarm strategies, "Abandon traditional 'return on investment' metrics and instead, for digitally disruptive initiatives, adopt ROD—'return on disruption.' Where the goal in ROI is to generate a known return from a known investment, the goal in ROD is to invest as little as possible, placing quick, cheap bets on the initiatives with the largest possible breakout success."  Once you see a success, swarm it! Communicate it!  Synchronize around it!  Invest in it.  Run with it.

I see the same approach emerging today in marketing.  Let’s try a variety of approaches to marketing and once the successful ones emerge, invest in them.  

There is so much we don’t know.  There is so much happening at such a fast pace in social media that we cannot effectively plan for or anticipate.  New management strategies, such as swarming, must emerge to address this rapid pace of change.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, March 20, 2013

Digital Disruption and Enterprise Mobility


This week in the March 18, 2013, edition of The Wall Street Journal was an article titled Built Not to Last by Alan Murray.  This article reviewed the book Digital Disruption by Forrester executive James McQuivey.  I loved the article and have now downloaded the book to read in its entirety.  I guess it is true that people like to hear what they already believe.  McQuivey identifies many of the trends I am also seeing in the market today.

In his book McQuivey argues that technology has made it possible to launch companies without large amounts of capital, proprietary labor pools or vast swaths of intellectual property. Increasingly, anyone with a powerful idea can assemble the tools to make his idea a reality.

Here are some of my favorite excerpts from Murray's article:

"The only defense to this massive attack [from digital disruption competitors], Mr. McQuivey says, is to mimic the enemy.   The consequences for existing companies, if you believe Mr. McQuivey, are extreme. "Digital tools allow digital disruptors to come at you from all directions— and from all ages, backgrounds and nationalities.  Equipped with a better mindset and better tools, thousands of these disruptors are ready to do better whatever it is that your company does. This isn't just competitive innovation, it's a fundamentally new type and scale and speed of competitive innovation."

I think of the hugely successful digital camera company GoPro.  I bet half of the films shown at the Banff Film Festival are filmed on a GoPro camera.  They enable every daredevil adventurer to film and produce their own next viral video for under $500.  A one person operation can now produce and publish film that would have taken a traditional studio millions of dollars.  That is digital disruption.

Here is another excerpt, "Managers must "adopt a digital disruptor's mindset" and "behave like a digital disruptor." "Gone are the days,” he writes, "when you can assign this task to the digital team or the mobile guys.  Everyone in every level of the organization must accept that they have the responsibility to become digital disruptors within their domain and as well as across traditional silos.”

I have been teaching SMAC (social, mobile, analytics and cloud) strategies sessions all over the globe the past few months.  I can verify that SMAC topics or digital disruptions cannot be limited to just the enterprise mobility team or the digital team.  Digital disruptions are impacting entire industries.  They must be taken seriously by all parties.

How do you face digital disruptions?  How do you know, what you don't know you need to know?  Here is McQuivey's recommendation, "Abandon traditional 'return on investment' metrics and instead, for digitally disruptive initiatives, adopt ROD—'return on disruption.' Where the goal in ROI is to generate a known return from a known investment, the goal in ROD is to invest as little as possible, placing quick, cheap bets on the initiatives with the largest possible breakout success."

Digital disruption means a mobile banking app can replace a physical branch.  It means a GoPro digital camera and YouTube can replace a studio.  It means Craig's List can replace billions in classified ad revenue for newspapers.  It means I can download McQuivey's e-book seconds after reading the review and by-pass the book store.

My advice is to face these digital disruptors early, before you get SMACked.  For a very good whitepaper by our Cognizant team on this subject download, Don't Get SMACked.

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, March 19, 2013

GIS Data and Modern Mobility Solutions

I found this quote in an article titled "ESRI Takes Its Deep Mapping Software Online To Help Developers Become More Like Geographers" over the weekend, "The future is that developers will become more and more like geographers and cartographers as they increasingly work with real-world data.” ~Amber Case, ESRI.

I found that quote to be particularly enlightening as the more developers work with The Internet of Things, the more they must know about the physical world.  This has not always been the trend.  For  years developers seemed to be developing a different world, a virtual world far removed from dirty dishes, oil changes, child care and landscaping.  However, today, our virtual and physical worlds are quickly merging and developers are back into getting their hands dirty.

The rapid expansion of The Internet of Things or M2M (machine-to-machine) solutions mean many different kinds of sensors are being attached and embedded in equipment all around us.  This effort collects data and digitizes the physical world.  This data, and what it really means, is now available to developers.  For example, developers are working on understanding how real-world weather data impacts logistics delivery models.

Here is one of the most interesting concepts from the article, "ESRI sees itself blending its GIS (geospatial information systems) software to create relationships about where things are and how they are connected."
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Friday, March 15, 2013

Google X, Hyper Spectral Remote Sensing - It's All About Sensors, Mobile Technologies and Big Data

Did you sign up to beta test Google Glasses?  Have you ridden in Google's driverless cars?  Your answer to both questions is likely not yet, but these are two very interesting innovations coming out of Google X (Google X is a secret facility run by Google thought to be located somewhere in the Bay Area of Northern California) that have been widely covered by the media.

These two innovations demonstrate the combination of mobile communications, the Internet, mobile software apps, all kinds of sensors, augmented reality, artificial intelligence and real time analytics.  I think the coolest components of these innovations are rarely highlighted - the integrated sensors that make them possible.

Sensors measure and collect data and can be connected to just about any piece of equipment.  Satellite cameras are sensors.  There are audio and visual sensors.  There are pressure and heat sensors.  There are all kinds of sensors.  One of the most interesting sensor technologies I have been researching of late is hyper spectral remote sensors.

Developments in hyper spectral sensors are being supported by innovations in remote sensing combined with GIS (geospatial information systems) and Big Data analytics. These sensors can be integrated into very powerful cameras.  Hyper spectral remote sensing is an emerging technology that is being studied for its ability to detect and identify minerals, terrestrial vegetation, and man-made materials and backgrounds.

Hyper spectral remote sensing combines imaging and spectroscopy (spectroscopy is a term used to refer to the measurement of radiation intensity as a function of wavelength) in a single system which often includes large data sets that require Big Data analytics.  Hyper spectral imagery is typically collected (and represented) as a data cube with spatial information collected in the X-Y plane, and spectral information represented in the Z-direction.

What can be done with hyper spectral remote sensing?  Using powerful hyper spectral cameras one can detect unique noble gases (each unique gas emits a unique color on the spectrum), different inks, dyes and paints (each have different characteristics that can be uniquely identified).  You can detect, identify and quantify chemicals.  You can detect chemical composition and physical properties including their temperature and velocity.

Taking a hyper spectral image of an object, connected to real-time Big Data analytics, can tell you an amazing amount of information about it.  Theoretically, a hyper spectral image of a person combined with facial recognition can identify a person, their shampoo, make-up, hand lotion, deodorant, perfume, the food they ate, chemicals they have been in contact with and the materials and chemicals used in their clothes.  OK, the implications of this technology for personal privacy are really scary, but the technology itself is fascinating.

Theoretically hyper spectral remote sensing systems can be used for healthcare, food monitoring, security at airports, for public safety, in intelligence systems and integrated with drone and satellite surveillance systems.

Google Glasses do not yet have hyper spectral remote sensing cameras built-in, but they do have sensors that are limited only by their physical size and weight, and include augmented reality connected with Big Data.

The world is quickly being documented, digitized and given a digital persona.  The digital persona is only as accurate as the sensors that are being used.  The more accurate and connected sensors are to Big Data analytical systems, the more the Big Brothers know about us and everything around us.

How about we all work together to ensure that our Big Brothers are good big brothers.  What do you say?
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, March 13, 2013

Pondering BYOD - Is it Really Viable?

I have been involved in enterprise mobility for many years, and have watched enthusiastically as mobility has evolved into a massive technological, societal and cultural force.  I have witnessed mobility changing entire industries and driving growth.  I have studied the impact of mobility on companies and productivity.  I now wonder at what point are mobile solutions so important to a business that companies cannot afford to support a BYOD strategy.

This morning I was reading a new detailed whitepaper on BYOD titled "Making BYOD Work for Your Organization."  The paper is very thorough and identifies what companies should be considering, but I can't help thinking BYOD is complex, difficult to management and expensive to support.  I wonder if BYOD is really as beneficial as many claim.  I wonder if all the added complexity, governance and risk is actually factored into ROIs around BYOD.  I read one report last year that claimed BYOD was much more expensive to support than company liable devices.

What do you think?  Have you tried both and tracked the costs?  If so, I would love to hear from you.

I have also been pondering the changing role of mobile solutions in companies.  Mobile solutions have evolved into mission critical solutions.  Solutions that businesses require to complete day to day tasks.  Are businesses OK with letting these mission critical processes and solutions be run on a device of their employees' choosing?  What if the mobile device breaks and the employee has not budgeted to replace it, so they don't?  Can companies require their employees to replace a BYOD device so they can continue to be productive?  At what point do employees' decisions negatively impact customer service and productivity?

It seems to me that as mobile devices become required tools for productivity, the business must take more steps to ensure the process and solutions work.  There are also considerations around achieving economies of scale in the app development process and support of mobile devices.  There need to be standards of some sort to maximize efficiencies.

Here is a silly scenario I would invite you to consider.  An automobile manufacture decides to allow employees to bring their own tools to the assembly line.  The manufacture argues their employees would be happier to bring their favorite tools from home.  As a result there are thousands of different tools on the factory floor, some of better quality than others.  Some tools work well, others don't.  Soon tools are breaking, getting lost and needing replaced.  Each time a tool has a problem it impacts the production of automobiles.  Sometimes an employee does not have the money to replace their tools when they break.  The assembly line stops.

At some point, perhaps now, mobile solutions are as important to a business as the right tools on an assembly line.  When must a business step in to ensure maximum productivity around mobile devices?

I think BYOD is often promoted by MDM/MAM (mobile device management or mobile application management) vendors as a justification for buying their solutions.  Not a bad approach, but again I wonder if the BYOD trend is actually in the best interest of most businesses.

I think if a company embraces a BYOD strategy, then they should look to simplify mobile apps and standardize on HTML5, so they can easily support the maximum number of mobile devices.  If a company chooses both native app development and a BYOD strategy, they risk being buried in an avalanche of complexity.

Mobility is powerful and supports efficiencies and productivity gains.  Mobile solutions support social and collaborative business processes in real time.  These benefits are massive.  I would encourage companies not to delay receiving these benefits by making the support of mobility more difficult that it needs to be.

I want to hear your opinions on BYOD.  What do you think?  Please comment!!!
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Monday, March 11, 2013

All MWC2013 Video Interviews with Mobile Experts

If you missed any of my recent Mobile World Congress 2013 interviews with mobility experts, here is your chance to watch them all in one place.  Grab some popcorn!


Let's Talk about Social and Mobile Integration with SAP!
http://mobileenterprisestrategies.blogspot.com/2013/03/lets-talk-about-social-and-mobile.html

Kevin Benedict MWC2013 Interviews: SAP's Vishy Gopalakrishnan, Part 1
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedict-mwc2013-interviews-saps.html

Kevin Benedict Interviews SAP's Vishy Gopalakrishnan at MWC2013, Part 2
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedict-interviews-saps-vishy.html

Kevin Benedict's Mobile World Congress 2013 Interviews: Florian Ganz, Part 1
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_6.html

Kevin Benedict's Mobile World Congress Interviews: Florian Ganz, Part 2
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_7.html

Notes and Videos from the Mobile World Congress 2013, Fred Yentz Part 1
http://mobileenterprisestrategies.blogspot.com/2013/02/notes-and-videos-from-mobile-world.html

Kevin Benedict's Mobile World Congress 2013 Interviews: Fred Yentz, Part 2
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_1066.html

Kevin Benedict's Mobile World Congress 2013 Interviews: SAP's James Naftel, Part 1
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_4516.html

Kevin Benedict's Mobile World Congress 2013 Interviews: SAP's James Naftel, Part 2
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_6685.html

Kevin Benedict's Mobile World Congress 2013 Interviews: Antenna Software's Jim Somers
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress_5.html

Kevin Benedict's Mobile World Congress 2013 Interviews: ILS Technology's Charlie McNiff
http://mobileenterprisestrategies.blogspot.com/2013/03/kevin-benedicts-mobile-world-congress.html

Kevin Benedict's Mobile World Congress 2013 Interviews: ClickSoftware's Steve Mason
http://mobileenterprisestrategies.blogspot.com/2013/02/kevin-benedicts-mobile-world-congress_28.html

Kevin Benedict's Mobile World Congress 2013 Interviews: SAP's Benjamin Wesson
http://mobileenterprisestrategies.blogspot.com/2013/02/kevin-benedicts-mobile-world-congress.html

Mobile World Congress 2013 Interviews: Webalo's Founder, Peter Price
http://mobileenterprisestrategies.blogspot.com/2013/02/mobile-world-congress-2013-interviews_27.html

Mobile World Congress 2013 Interviews: Soti's Shash Anand
http://mobileenterprisestrategies.blogspot.com/2013/02/mobile-world-congress-2013-interviews.html


*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict Interviews SAP's Vishy Gopalakrishnan at MWC2013

This is Part 3 of an interview I recorded with SAP's Vishy Gopalakrishnan at the Mobile World Congress 2013.  In this segment we discuss how to select the appropriate mobile platform and development environment for your project.  Grab some popcorn!

Video Link: http://youtu.be/1swa68hPpO8

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Friday, March 08, 2013

Let's Talk about Social and Mobile Integration with SAP!

In this interview from my Mobile World Congress 2013 Interview series with SAP's Vishy Gopalakrishnan, Vice President, Global Center of Excellence - Mobile Solutions, we discuss the integration of social with mobile, enterprise systems and processes.  Grab some popcorn!

Video Link: http://youtu.be/GQg43tAI4ic


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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Thursday, March 07, 2013

Kevin Benedict MWC2013 Interviews: SAP's Vishy Gopalakrishnan

This mobile expert interview recorded in Barcelona at the Mobile World Congress 2013 is particularly insightful.  SAP's VP Global Center of Excellence - Mobile Solutions, Vishy Gopalakrishnan shares his views on enterprise mobility trends in this segment.  There will be several more segments with Vishy to follow.  Grab some popcorn!

P.S. Here is a new whitepaper that our team at Cognizant just published titled, Making BYOD Work for Your Organization.

Video Link: http://youtu.be/29XKOJbhrdk


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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile World Congress Interviews: Florian Ganz, Part 2

In Part 2 of this segment I have the privilege of interviewing mobility expert Florian Ganz on enterprise mobility trends and developments around the SAP Mobile Platform..  I have known Florian for many years and he has implemented many large enterprise mobility solutions, and as a result, has much wisdom to share.  Grab some popcorn!



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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Wednesday, March 06, 2013

Kevin Benedict's Mobile World Congress 2013 Interviews: Fred Yentz, Part 2

M2M and the Internet of Things were central topics at the Mobile World Congress 2013.  SAP was showing off several demonstrations on how machine data, wirelessly sent to SAP, could be analyzed in real-time using SAP Hana.  In this interview, M2M expert and ILS Technology CEO Fred Yentz discusses the concept of "Sensor-to-CIO."  Grab some popcorn!

Video Link: http://youtu.be/cZOCxiUkViQ

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile World Congress 2013 Interviews: Florian Ganz

Have you ever wished that you didn't get so many emails?  If email wasn't used, then how would you communicate?  In this interview with mobility expert Florian Ganz, he describes how his company transitioned to an email-less company.  Grab some popcorn!

Video Link: http://youtu.be/gWEMAGsLlLo

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Tuesday, March 05, 2013

Kevin Benedict's Mobile World Congress 2013 Interviews: James Naftel, Part 2

Forgive me for the opening section of this video.  My fantasy life has spilled over.

This is Part 2 of my interview with SAP's Director of Product Management, Mobile Security, James Naftel.  In this interview we discuss what to expect in 2013 from SAP's Afaria, and current pricing models that SAP is offering for this MDM solution.  Grab some popcorn!

Video Link:  http://youtu.be/VBcaeuRw4QY

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile World Congress 2013 Interviews: Ron Hassanwalia

If you are interested in learning more about mobile device management and mobile security this short video is for you.  I filmed this in Barcelona, Spain at the Mobile World Congress 2013.  The first minute is a bit blurry, but then clears up.  My iPhone must not have been paying attention to where I was filming.  In this interview Ron Hassanwalia from www.Soti.net explains many features in an MDM.  Grab some popcorn!

Video Link: http://www.youtube.com/watch?v=PN-vNkHG8NM&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Mobile World Congress 2013 Interviews: James Naftel

In this interview recorded in Barcelona, Spain, I ask about SAP's answer to Dropbox - SAP Mobile Documents.  James Naftel, Director of Product Management, Mobile Security, explains how it works and why it is an interesting new development.  Grab the popcorn!

Video Link:http://www.youtube.com/watch?v=oOqSFP8LKy8&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.