Tuesday, July 05, 2011

Social Networking and Enterprise Mobility in Less Developed Regions

I am still pondering a conversation I had last week with a manufacturing company that has 40,000 of their 80,000 employees in remote parts of the world that are not connected to the company through IT resources.  They have no computers or Internet connectivity through the company.  The company wants to connect with these disconnected employees.  They are convinced that there is business value in connecting with them.  They see mobility as a key part of their solution.  Perhaps not smartphone and laptop apps kind of connectivity, but SMS.

The company believes mobility and social networking for the enterprise are the keys to improved sales, customer services, accountability, community, process improvement and information sharing. 

I think the reason this is so interesting to me is that the company sees social networking via SMS as a key element to their strategy.  They want groups sharing information.  They want to explore all kinds of different SMS based applications that can support different business processes on simple inexpensive phones.

I understand that Sybase 365 is a Sybase solution for SMS.  I really need to learn more to see if it can be used to help companies like the one mentioned above.  I also need to understand if StreamWorks has an SMS component that can add value here.

What do you think? 

Upcoming Events

ClickConnect APAC 2011, (Sydney, Australia) July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.