Mobile Apps, Blind Spots, Tomatoes and IoT Sensors
Master Tomato Gardener A lot is written on mobile technologies, the Internet of Things, social media and analytics, but little is written on how all these might work together in a retail environment. I think best by writing, so let's think this through together. Blind spots are defined as, “Areas where a person's view is obstructed.” Many business decisions today are still made based on conjecture (unsubstantiated assumptions), because the data needed to make a data-driven decision lies in an operational “blind spot.” Smart companies when designing mobile applications consider how they can personalize the user experience. They ask themselves how they can utilize all the accumulated data they have collected on their customers or prospects, plus third-party data sources, to make the experience as beautiful and pleasurable as possible. To start, they can often access the following kinds of data from their own and/or purchased databases to personalize the experience: N