Showing posts with label Forrester Research. Show all posts
Showing posts with label Forrester Research. Show all posts

Kevin Benedict Speaking with Forrester Research in London on December 6th

Greetings All,

I am speaking along with Forrester Research's John McCarthy on mobile led transformation in London on Friday, December 6th from 4 PM-7 PM.  If you are interested in attending the details follow:



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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Swarming, Mobility, Speed and Digital Disruptions


Digital disruptors like social media, mobile communications, analytics and cloud services are introducing crazy new dynamics into our world.  These dynamics are impacting our industries, markets, businesses, management disciplines, politics and even our culture today.  I believe we have only just begun to recognize some of the impacts of these disruptions.   

We use Facebook to schedule the protests, Twitter to coordinate and YouTube to tell the world. ~ Egyptian Activist

One of the impacts of digital disruptors is the increasing emergence of swarming or swarm intelligence. Here is a definition, “Swarming involves the use of decentralized forces against an object or opponent, in a manner that emphasizes mobility, communication, autonomy and coordination or synchronization.” ~ Wikipedia

Swarming, although perhaps unrecognized, is precisely what the Egyptian Activist was referring to in the above quote.  The ability for autonomous or semi-autonomous groups to work closely together because of mobile communications, social media and the ability to coordinate or synchronize one’s actions, locations, status and intentions to accomplish a joint goal.

Swarming can be a powerful force multiplier as well, where fewer resources, with mobile communications, social media, good intelligence and coordination can accomplish more than by working alone and uncoordinated.

Nearly every day we witness demonstrations of how spontaneous social media based campaigns are changing our world.  We see companies changing policies and practices due to near-real-time feedback from the market swarm.

In the new book from Forrester Executive, James McQuivey, titled Digital Disruption, he describes how to embrace digital disruptions using what I view as a swarm strategies, "Abandon traditional 'return on investment' metrics and instead, for digitally disruptive initiatives, adopt ROD—'return on disruption.' Where the goal in ROI is to generate a known return from a known investment, the goal in ROD is to invest as little as possible, placing quick, cheap bets on the initiatives with the largest possible breakout success."  Once you see a success, swarm it! Communicate it!  Synchronize around it!  Invest in it.  Run with it.

I see the same approach emerging today in marketing.  Let’s try a variety of approaches to marketing and once the successful ones emerge, invest in them.  

There is so much we don’t know.  There is so much happening at such a fast pace in social media that we cannot effectively plan for or anticipate.  New management strategies, such as swarming, must emerge to address this rapid pace of change.
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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Forrester's Christian Kane

This week I am serving as the Chairman of the Enterprise Mobility Exchange in Las Vegas.  In this role, I have had the opportunity to interview many mobility experts.  I will be publishing these interviews over the next week. In this first interview, I ask Research Analyst Christian Kane with Forrester his thoughts on the current and future state of the rugged handheld computer market.







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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce If You Want My Business

"They should have a mobile app if they want my business!"  That is what my wife said to me today.  She was referring to a particular business focused hotel chain without a mobile app.  "I use my mobile Amazon app constantly.  I want to do business with companies that have mobile apps," she added.

Forrester Research reports that mobile commerce revenue is expected to reach $10 billion by the end of this year and will continue growing at an annual rate of 39 percent.

I wonder how many other people feel the same as my wife.



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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict