Mobility News Weekly – Week of February 13, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility Charts Weekly

Global mobile data traffic will increase 18 times between 2011 and 2016, to 10.8 exabytes--a billion gigabytes--per month, according to the latest report from Cisco's Visual Networking Index Global Mobile Data Traffic Forecast.  Read Original Content

Global smartphone shipments grew sharply last year (61.3 percent) as mobile handsets increased in capability and were made available at lower prices, according to International Data Corp.'s latest report. Read Original Content

U.S. and European regulatory agencies have approved Google‘s acquisition of Motorola.  Specifically, Google is acquiring the smartphone and set top box assets and, the vital intellectual property Google needs to protect its Android smartphone licensees.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

According to Gartners's Q4 report, Apple finished 2011 as the world's top smartphone vendor by market share (19 percent), thanks to a Q4 that saw the company grab 23.8 percent of the market.  Read Original Content


More than two thirds of India SMBs (companies having greater than 1000 employees) own at least one smart phone or tablet, and almost half plan to purchase more devices in the next year.  Read Original Content

Enterprise Mobility Asia News Weekly – Week of February 13, 2012


Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

English Premier League football club Manchester City is launching a website in Japan.  The club’s website will be developed for Japan’s i-mode mobile web.  Visitors to the website will be able to access the football club’s news, data, and merchandise in Japanese. Read Original Content

With the mobile apps industry providing nearly 500,000 jobs in the U.S., a new apps store is coming to the Philippines.  The new store, MyAppsMall, is the product of a partnership between Philippines telecomm provider Globe and Sing-Tel in Singapore.  The app store will be free of charge, and providers hope to encourage local developers to create and distribute their apps through the platform. Read Original Content

China Unicom Beijing and China Telecom will be working with Waterloo firm ClevrU Corp. to provide mobile online teaching programs for up to 250 million people.  The learning platform is designed to reach students via smartphones and tablets. Read Original Content

Online retailer Flipkart, currently with five offices in India, has announced plans to acquire another Indian online retailer, Letsbuy.com.  Flipkart, launched in 2007, has over 2 million registered users. Read Original Content

Announcing plans to double the number of cities in India selling its smartphones, BlackBerry provider RIM is taking advantage of the significant growth potential.  Smartphone shipments to India set a record high in 2011, with over 15 million sold in the month of November. Read Original Content


This Walking Robot by Boston Dynamics is Incredible - Must Watch!

For all you mobile and M2M technology enthusiasts this is a must watch.  In particular, the balance and agility of this robot is amazing.  The Terminator has never been closer!!!  I wondered if there was an iPhone implanted in this robot to help it keep balance.

How long until the "Petman" walks a route as a security guard or an inspector?




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What's New in HTML5 - Week of February 13, 2012


Each week I conduct market research on HTML5 and its impact on enterprise mobility and post the best of the articles I find here with a brief synopsis.  I hope you find it useful and interesting.
  
Google has launched two new HTML5-powered apps for offline reading of documents, one for the Chrome browser and one for Android.  Read original content

The upcoming BlackBerry 10 OS will include HTML5 support.  Read original content

Developer productivity tool provider ComponentOne, has released a 2012 version of Wijmo, a “kit of UI widgets for HTML5 and jQuery development.” Read original content

One advantage of HTML5 is that it helps search engines recognize media content.  Native apps cannot be searched, so using an HTML5 app is a better option if it is important that your content be seen by as many people as possible. Read original content

Facebook is testing a bookmark for the HTML5 platform at the top of the app’s news feed, to help garner attention and build interest in the developer community.  “This effort is of obvious importance to anyone developing mobile apps and considering whether to build HTML5 versions of those apps. If it catches on, mobile technology will be substantially freed of the shackles of vendor control.” Read original content

Apple’s iOS has the edge over other mobile devices when it comes to HTML5 support, according to Sencha’s senior director of product development.  Google, however, is making strides in the right direction with Android 4. Read original content

Videos of sessions from Microsoft’s HTML5 web camp are now available.  The sessions available to view consist of topics including an introduction to HTML5, an overview of HTML5 graphics, adding video and sound with HTML5, and using HTML5 today. Read original content


The new Chrome for Android browser replaces Flash with HTML5.  Google’s long-term plan is to replace the Android stock browser with Chrome.  “The biggest advantage for mobile HTML5 though will be the ability to bring Chrome tools to the Android platform.” Read original content

HTML5 developers can find helpful resources from SAP’s Developer Center for UI Development for HTML5.  The site provides guides, a download trial for the HTML5 toolkit, and access to an integrated SAP developer network. Read original content

HTML5 video is evolving, but there are still limitations such as the inability for full-screen playback in most browsers/devices and currently no full featured accessibility in any browser/device.  LongTail Video has compiled a report that is now available titled, The State of HTML5 VideoRead original content

When deciding whether to focus on native apps or mobile web, businesses should take into account their target market.  Users are split between the two for accessing content on their mobile devices, according to data from comScore, which showed 47.6 percent using native apps, and 47.5 percent using the mobile web.  If the target market uses multiple devices, it may be more efficient to use the mobile web, rather than developing a native app for each device. Read original content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of February 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600 percent in the last nine months of operations. Read Original Content

Madhouse, China’s leading Mobile Marketing Company has entered India to capitalize on the ever-increasing demand for customized mobile marketing solutions. Read Original Content

eMarketer estimates that the number of smartphone users will rise 44 percent this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured. Men between the ages of 18 and 29 were significantly more likely than women to recall having seen a mobile ad on their mobile phone, at 69 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

After a recent study, the IAB predicts continued mobile marketing growth, as 72 percent of the 300 marketers surveyed planned to increase their mobile advertising budget, with 35 percent of them admitting to increases over 50 percent. Read Original Content


Recommended Interviews and Readings on Enterprise Mobility, Mobile Devices and M2M

This week I have come across some particularly good articles that I wanted to share with you, plus I have included a list of my most recent video interviews with the mobility experts at SAP and Sybase in this article.


These five articles paint a picture.  A picture of what is technologically possible now and in the near future.  They emphasize the importance of wireless communication, M2M sensors, enterprise mobility and real-time intelligence.

Here is a list of my most recent video interviews with the mobility experts at SAP and Sybase.  In addition, there are over 100 video interviews with mobility experts here.


I also invite you to read and share my list of the best mobile strategy articles that I wrote in 2011.  


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of February 13, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

PayPal is testing a new mobile shopping experience called "Shop and Pay On-the-Go" in Singapore's subway stations. The program allows shoppers to purchase items advertised on billboards and posters by scanning QR codes with their smartphones, paying with PayPal, and then either picking the items up in stores or having them delivered. Read Original Content

MarketResearch.com has released a new report predicting that approximately 46 percent of all mobile phones will be NFC-enabled by 2016, up from just 5 percent in 2011. Read Original Content

Amadeus, a transaction processor for the global travel and tourism industry, has published the results of a survey, which shows more people would now rather make e-money payments with their mobile phone rather than using cash or credit card. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

A new report from Juniper Research finds that one in eight mobile users in North America and Western Europea will use their NFC-enabled mobile phone as a metro, rail or bus ticket by 2016, compared with less than one percent today. Read Original Content


According to reports from DigiTimes, smartphone makers are convinced that Apple will be adding near field communications to the next-generation iPhone, widely expected to be released in 2012. Read Original Content

Mobility Charts Weekly - Week of February 13, 2012

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



The U.S. share of iPhone activations grew last quarter due to the U.S. launch of the iPhone 4S and the addition of a third domestic carrier, Sprint. Read Original Content



Mobile UX designers and marketing and analytics firm Nellymoser  released a comprehensive study of print magazine action codes. They took the time to review every 2011 issue of the top 100 national magazine titles: all 164,000 pages' worth, and found a total of 4,400 QR Codes, MicrosoftTags, Spyderlynk SnapTags, BEE Tags, JagTags, Digimarc watermarks and other codes with an iPhone or Android device. Read Original Content



The mobile development ecosystem is a large, complicated space. There are innovative startups making tools for native and mobile Web apps along with large enterprise-grade companies that offer solutions from cloud support to frameworks and developer environments. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Health IT and Cloud Based Mobility Solutions

Stephen Chilton
Last week I wrote that I believe enterprise mobility will transform Healthcare more than just about any industry outside of media.  Healthcare requires access to a lot of data, the collection of a lot of data and collaboration with many others in mobile environments.  This traditional paper intensive industry is already rapidly digitizing, and now in the process of mobilizing.  However, some of the biggest challenges are figuring out how to mobilize large numbers of back-end systems and processes cost effectively.

Stephen Chilton, Director of IT for the University Hospital Birmingham (UHB) in the UK faced these challenges.   I recorded a podcast with him last year that you can listen to here.  He researched how he could use cost effective mobile solutions to assist doctors, nurses, clinical staff and executives in their every day routine jobs that did not necessarily justify huge investments, but could really benefit from mobility.

Chilton had already learned, through several previous trials, that traditional mobile platforms and mobile IDEs (integrated development environments) were both expensive and required relatively long development and deployment cycles.  That model would just never work for his environment.  He turned to a cloud based mobility vendor that offered a per user, annual subscription price, for an unlimited number of mobile applications.

The "unlimited" feature is a key point.  Once a user is subscribed,  they can use as many apps as they need for the same price.   This permits more apps to be deployed, and more customized niche solutions for small groups to be mobilized because there is no additional costs.

The unlimited number of mobile applications per user enabled Chilton to experiment and develop (often in only a few hours) very usable and cost effective mobile applications that he was able to rapidly deploy to various groups of healthcare providers.  His first few applications provided the following benefits:
  • One allows pharmacists to fulfill prescription requests by tapping their smartphones to research the 86,000 available drugs, and provide advice about suitability, availability and, if necessary, substitutions. 
  • A Neurological On-Call Referral System that lets doctors obtain real-time assistance from specialists on their mobile phones, providing details of the case, updating the records with notes and advice provided by the consultant, and saving the data in the patient’s permanent medical history.
  • A compliance monitoring application that delivers key performance indicators to administrators, smartphones, so they can monitor compliance and take corrective action, if required, on the spot.
Chilton told me in an interview that many of these applications were done in just a couple of days each using the cloud based mobile solution from Webalo.  They configured mobile solutions and back-end integrations through a simple cloud based configuration interface.  When you design, develop and deploy mobile applications in hours, it enables you to trial many different applications and prove the ROIs before major role outs are approved.

It is important to recognize there are options to long and expensive on-premise development projects for some mobile applications.  If you are interested to hear more about these options you can watch the video and/or join the webinar on February 16th.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of February 13, 202

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Trimble has developed a rugged tablet that is stronger and more durable than other rugged tablets in the field mobile market. The Trimble Yuma has been military tested and operates using Window 7 OS. Read Original Content

Scientists from the University of Montpellier have found a way to print RFID tags onto paper allowing them to create inexpensive RFID tags. Read Original Content

Ryan Systems and the Hawaii Dept. of Agriculture has been carrying out pilot deployments of a solution that employs radio frequency identification technology to track food produce and its temperature as the food is shipped from Taiwan and California. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

GPS Insight has helped Crescent Electric Supply Company run a more efficient fleet of vehicles by reducing the consumption of fuel. In one month, Crescent's Salt Lake City branch saw a mileage reduction of 1,605 miles. This reduction saved the branch $4,815 in fuel. Read Original Content


Trimble introduced recently a new generation of GNSS devices for GIS field applications, the Trimble Juno 3B and 3D handhelds. With the new Trimble Juno series, mobile workforces ranging from public utilities to municipalities are empowered with rugged, integrated GNSS handhelds that are optimized for everyday fieldwork such as asset management, data collection and inspections. Read Original Content

M2M News Weekly - Week of February 6, 2012

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to ABI the market for cumulative cellular M2M connections will reach approximately 365 million by 2016. Read Original Content

Currently, the only mature smart meter markets in Europe are Sweden and Italy, but new research from Frost & Sullivan finds that smart meter revenue in Europe is expected to grow from $318.4 million in 2010 to $1.93 billion in 2017. Read Original Content

According to a number of forecasts the global smart grid market will reach $80.6 billion in 2016 from $22.8 billion in 2011 growing at an annual rate of 28.7 percent from 2011 to 2016. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Harbor Research reports that the annual number of cellular M2M connections will grow to 161 million globally by the end of this year, and is projected to reach 390 million by 2014. Read Original Content


The M2M market is growing rapidly in the cellular industry and is being used by a number of mobile network operators in North America, Europe, and the Asia-Pacific region in particular. Major operators like Verizon and AT&T have recently entered the market hoping to increase profits. Read Original Content

Enterprise Mobility Asia News Weekly - Week of February 6, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Twitter is targeting the Asia Pacific Region by bringing in new vice president of international operations, Shailesh Rao.  Mr. Rao, most recently served as managing director of media and platforms across Asia Pacific and managing director of Google India. Read Original Content

Chinese Internet video company Tudou has announced an enhanced video sharing platform for users of the microblogging site Sina Weibo, allowing users to share video content on the Tudou platform. Read Original Content

In a move to capitalize on the technological expertise and cheaper labor in the Asian market, and to bring the smartphone building process closer to suppliers, Nokia has announced plans to move its manufacturing operations to Asia.  As part of the move, the company plans to cut 4,000 jobs in Hungary, Mexico and Finland by the end of the year. Read Original Content


With the e-commerce market in India predicted to grow 47 percent this year, Amazon has launched a new online shopping service, junglee.com.  The new service taps into the large e-commerce potential in India, which currently has only 52 million active Internet users, with only 40 percent of those users shopping online. Read Original Content

Mobile Health News Weekly - Week of February 6, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Market research firm comScore indicates that from November 2010 to November 2011, the number of consumers using a mobile device to access health information rose 125 percent to 16.9 million.  Read Original Content

Remote patient monitoring with smartphone connectivity is set to skyrocket in the next few years, according to the latest study by British firm Juniper Research. The study projects that by 2016, more than 3 million patients will be using remote monitoring devices that transmit data via smartphone. Read Original Content

A study, conducted by BizTechReports, has found major operational issues for media tablets in healthcare, with 66 percent of respondents stating consumer tablets create governance challenges for their organizations. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Eighty percent of physicians in a recent survey said they believe that the Apple iPad has an "exciting future in healthcare", but they doubt it is ready for clinical use. Read Original Content

Health care IT investor Health Evolution Partners and Verizon Enterprise Solutions are collaborating to foster innovation in mobile health, telemedicine and health data management. Read Original Content

Mobility News Weekly - Week of February 6, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility Charts Weekly

Growth in internet traffic over mobile networks is set to explode during the next few years, increasing by 84 percent a year and accounting for 11 percent of all traffic by 2015.  Read Original Content

Mobile cloud computing is poised to create a new, lucrative revenue stream for solution providers and mobile suppliers, driving in excess of $5 billion in revenue within the next five years.  Read Original Content

Nokia will cut 4,000 jobs at its smartphone manufacturing facilities in Finland, Hungary and Mexico by the end of 2012.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

According to the NPD Group, a leading market research company, Android leads the smartphone market with 48 percent share. Apple is 6 points behind. Other vendors such as Microsoft and RIM account for the remaining 10 percent.  Read Original Content

According to a new market report published by Transparency Market Research Global Tablet sales to end users reached 67.0 million units in 2011 and is expected to reach 248.6 million units by the end of 2015.  Read Original Content

Google Chrome has finally landed on Android. Google Chrome for web launched about three years ago and since then has been rising on the market share. Known for its super fast speed, Google intends to duplicate the efficiency on the Android platform as well.  Read Original Content

ClickSoftware reported record revenues for the fourth quarter and year ended December 31, 2011, with quarter revenues up 30 percent year over year, reaching a record $24 million, and reflecting an annual revenue growth of 23 percent.  Read Original Content

According to a report by Juniper Research, annual revenues from consumer mobile applications will approach $52 billion by 2016 as consumer smartphone adoption accelerates in tandem with the emergence of a mass tablet market.  Read Original Content

TechNet has released a study showing there are now roughly 466,000 jobs in the “App Economy” in the United States, up from zero in 2007.  Read Original Content

Mobile Marketing News Weekly - Week of February 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Facebook is expected to roll out a mobile advertising platform in early March 2012, a move intended to create a new revenue stream before the social networking giant goes public this spring. Read Original Content

According to Google, 69 percent of American smartphone users access the Internet every day. Data usage in the U.S. was up 89 percent in 2011. By the end of 2012, U.S. mobile ad spending is expected to reach $2.61 billion, up from $1.45 billion in 2011, according to digital marketing firm eMarketer. Read Original Content

According to research firm IDC, mobile display advertising attracted less than 20 percent of total ad spending on mobile marketing, as reported by Digiday. The majority went to paid search. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com


The global mobile advertising market was $1.5 billion in 2010 and is expected to grow to $17.6 billion in 2015. Read Original Content

Thanks to the rapid growth in active smart mobile devices worldwide, from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

Mobile network company Inneractive has massive increases in mobile ad requests. Apple’s iOS and Google’s Android increased 981 percent and 759 percent respectively across Inneractive’s network. Read Original Content
Econsultancy's 2012 report found that while over 68 percent of companies and agencies are increasing their digital marketing budgets this year, just 16 percent are increasing their spend on traditional marketing channels. Read Original Content

After analyzing 164,255 pages from the top 100 magazines, Nellymoser has noted a 617 percent increase in the use of QR codes, including Microsoft Tags and barcodes between January and December 2011. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Thinking about Mobile Devices for Field Services?

Boise Foothills
It is interesting listening to mobility vendors today.  Many began as recent start-ups and their entire mobility careers have been focused on supporting white collar workers using powerful smartphones integrated with ERPs.  However, mobility vendors that started a decade or more ago see the world in a different light.  They are more sensitive to the needs and requirements of the field service technician, the lineman and inspector.  These users are in the field, on remote job sites and subject to the weather and harsh working conditions surrounding them.  These workers appreciate the term, rugged, especially as it relates to mobile devices.

PSION EP10
There is a big difference between working environments, which should be considered and influence the kinds of mobile devices selected for use by your mobile workforce.  When I am jogging outdoors it is very hard for me to stop in the bright sunlight of Boise, Idaho and read the screen on my iPhone.  It is very dim in bright sunlight.  What if my entire work was dependent on me using an iPhone app in these conditions?  It would be bad.  My eyes would suffer.  Different working environments absolutely need different kinds of screens, batteries, barcode scanners, RFID, keyboards and different levels of ruggedness.

Syclo, a mobility vendor with many utility and field services customers, has recently published a useful FAQ paper for organizations considering the merits of different kinds of devices.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of February 6, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

A recent survey by Wincor Nixdorf shows that a strong majority of French consumers are interested in using fingerprint scanning technology to secure transactions. Out of 1,008 French consumers surveyed, 69 percent were in favor of scanning their fingerprint at the point of sale to secure electronic payments rather than punch in a PIN code. Read Original Content

Working with Sage Payment Solutions, many Girl Scouts are now equipped with mobile devices that have a credit card reader attached. Already, some Girl Scout troops are reporting an increase in cookie sales since adopting the technology. Read Original Content

Bank customers are gradually shifting towards Internet banking with over 100 percent growth since last year. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

Transit authorities in New York City and surrounding areas are beginning to offer mobile ticketing features to customers. Currently Amtrak and New York Waterway have already begun selling tickets through smartphones. Read Original Content

Mobility Charts Weekly - Week of February 6, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile devices. One of these is check-in services, where the market opportunity is substantial. Read Original Content



ClickSoftware released a detailed infographic highlighting recent mobility trends in the world of business. The report indicates 70 percent of employees with smartphones regularly check their work emails outside normal business hours. Read Original Content



Based on their customers, ClickSoftware featured a pie chart that illustrated the most popular operating systems for enterprise mobility clients. During the time period between 2007 to 2009 Windows controlled the largest share of mobile devices. Since then Apple’s iOS system has grown to dominate the market with 45 percent. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

The Best of Benedict's Mobile Enterprise Strategies 2011

Watch Mobile Expert Video Series
Click Here!
I have spent the last week reviewing articles that I wrote on mobile strategies in 2011, and compiling a Best of 2011 list.  Some of my articles, upon further review, are not worth reading at all, but some are even worth reading again!  So just in case you successfully avoided reading them the first time, here they are again for your review and comment.  Before you get started, remember to follow me on Twitter @krbenedict.

The Best of Mobile Enterprise Strategies 2011:

Enterprise Mobility Application Predictions



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility and Transformative Healthcare

It is my opinion that enterprise mobility, M2M and mobile strategies will transform the healthcare industry more than just about any market outside of media.

Dave Chase describes, in this article, how the healthcare industry parallels the printed newspaper industry in their slow adoption of digital solutions and transformative technologies.  The image on the right demonstrates many of the mobile and M2M technologies that can revolutionize healthcare.

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Traditional healthcare institutions will rapidly become dinosaurs if they don't embrace the use of mobile solutions and M2M technologies that provide better quality of services, often remotely, for less costs.

The balance of power is changing.  Nimble start-ups will link best of breed and highly efficient caregivers, medical equipment operators and labs into new digital healthcare networks that are not dependent on massive hospital campuses filled with paper file cabinets, and expensive specialized equipment.  Healthcare will not be determined by buildings, but by systems connected to digital M2M and mobile networks.  Chase points out that instead of providing "sick care" these digital networks will be rewarded for providing profitable "health care."

Electronic patient records will be able to travel across the digital network with the patient.  More and more services will be able to be performed in remote home environments and in locations that specialize in providing efficient and cost effective services.

These new healthcare start-ups with digital, M2M and mobile networks, don't have the facilities and physical baggage of traditional institutions.  They will cause pain to the traditional healthcare institutions that don't transform with this new reality.  I for one would like to see a free market environment transform this industry into a competitive, transparent and innovative field that serves the community and economy better.

In too many regions of the world today, monopolies rule healthcare services.  These monopolies often serve themselves more than their communities.  They follow a path and business plan that does not have to be followed.  When there is no pressure to change, little does.  I would like to see more innovation and change in healthcare so it better serves the needs of our communities and our country.  Mobile and M2M technologies and free markets may be able to transform this industry with or without politics.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict