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AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600 percent in the last nine months of operations. Read Original Content
Madhouse, China’s leading Mobile Marketing Company has entered India to capitalize on the ever-increasing demand for customized mobile marketing solutions. Read Original Content
eMarketer estimates that the number of smartphone users will rise 44 percent this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured. Men between the ages of 18 and 29 were significantly more likely than women to recall having seen a mobile ad on their mobile phone, at 69 percent. Read Original Content
Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com
After a recent study, the IAB predicts continued mobile marketing growth, as 72 percent of the 300 marketers surveyed planned to increase their mobile advertising budget, with 35 percent of them admitting to increases over 50 percent. Read Original Content
