Mobile Marketing News Weekly – Week of May 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A recent study estimates mobile advertising will be a $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about key factors in the growing mobile marketing space in an infographic. Read Original Content

The Holy Grail of marketers used to be a home telephone number and address. Direct mail and telemarketing, despite being some of the most hated forms of advertising, are historically effective. Now mobile takes marketers closer to consumers than direct mail ever will. Read Original Content

The Australian group buying industry generated $123.5 million in Q1 2012 representing a 72 percent growth over the same period last year. Despite the phenomenal growth, the market contracted by 14 percent on last quarter. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Facebook shares fell 11 percent Monday, highlighting the challenges the No. 1 social network faces to live up to its frothy market value. Facebook already has some 488 million mobile users, its fastest-growing platform, but hasn't yet unveiled a strategy to make money in the field. Read Original Content

Tremor Video, the largest independent online video technology company, has announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience. Read Original Content

Kevin Benedict's Video Comments: Optimized Intersections and Mobility

I believe that it is important to understand high level concepts in order to make sense of detailed plans.  Last week, I was in Spain attending a field services related conference and listened to a field services manager explain the importance of teaching service technicians the economics of service businesses.  He wanted his team to understand what it meant to optimize their business, and the role that mobile technologies played in that optimization effort.  I agreed!

In this segment of the Video Comments, I share the concept of Optimized Intersections.  Optimized Intersections consists of the following:

• Mobilized workforce
• Latitude
• Longitude
• Altitude
• Time
• Mobilized Objects

I hope you find this concept useful.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of May 20, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new survey from ABI Research shows that smartphone users with a retailer-branded app are better customers, with 45.8 percent of respondents saying the app caused them to visit the store more. Read Original Content

A new study from the Interactive Advertising Bureau points to the strong use of mobile by consumers while they are inside a retail store, with 73 percent of respondents saying they have used their mobile in store. Read Original Content

Flash Valet, an Austin, Texas-based company, will be launching an app soon that lets users get rid of paper tickets, long waits and scrambling for cash to pay for valet parking. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mitek Systems Inc., a mobile imaging software solutions provider, have announced that approximately $10 billion in mobile deposits have been enabled by its mobile imaging technology. The company also said that its transaction volume increased more than 143 percent during the six-month period ending December 2011. Read Original Content

Tyfone has been awarded two U.S. Patents for its new miniaturized NFC antenna design. Specifically designed for use in MicroSD cards, the mini antenna works with any smart card secure element, across multiple mobile devices and on any NFC reader without the need for external booster antennas or after-market battery covers. Read Original Content

Parkmobile USA is bringing its mobile payment service to Oakland, California. The new service supports NFC-based contactless payments, allowing customers to wave or tap their phone on any of Parkmobile’s NFC-enabled stickers. Read Original Content

Observations from the Enterprise Mobility Exchange in Rotterdam

Rotterdam

I enjoy the enterprise mobility exchange events.  This is my third time being the chairman at these events, and I keep coming back because I learn a great deal.  It is an event dominated by end users, rather than vendors.  I have nothing against vendors, as they sponsor the events and lead some sessions, but the event is organized to give end users an opportunity to discuss their needs, network and learn from other end users and their experiences.

In addition to the keynote presentations, there are case studies, think tanks and a CIO session.  The CIO session was very interesting.  CIOs bring a list of topics important to them and submit this list to the other CIOs for discussion.  The subjects are all related to enterprise mobility in the real world and addressing the challenges that come along with it.  I learned.

I saw several celebrity sightings yesterday including Nicholas McQuire, Research Director, IDC Research and Daniel Faulk, SAP Mobility Product Manager.

Today we hear from Coco Cola Bottling Company, IDC Research, National Grid, TNT Express, Philips Healthcare, EPAL, R. Hoffmann-La Roche and many others.

I also saw booths from mobility vendors Syclo, SAP, Antenna, ClickSoftware, Verivo and many others here.  You can follow events on the Twitter feed #emeeu.

I learned that many of the companies here struggle with change management and different cultures around the world.  It appears that in many places around the world service engineers are not happy with change, process improvement or accountability.  In fact, in many cases there is an ongoing battle between management wanting to optimize their operations and processes, and service technicians that want no such thing.  I heard from three different organizations yesterdaythat are constantly dealing with a workforce that tries to sabotage field force automation and mobility projects.  Wow!  Those are challenges that go way beyond an enterprise mobility discussion.  Those are political, cultural, legal, ethical and societal.  Yikes!  I will stick with the HTML5 vs. Native, Buy vs. Build, MDM, MEAP, MADP and other acronym discussions.

Join me on this webinar!

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Video Comments: Velocity in Field Services

Last week I was speaking and teaching sessions on mobile strategy in Barcelona.  I took the opportunity before the conference started to record a video comment on the concept of "Field Service Velocity."  I hope you find this useful.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of May 20, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

By leveraging GIS technology to automate the collection of field data, Intermountain Gas Company obtained a 20 percent improvement in the efficiency of field survey crews.  Read Original Content

KORE and ILS Technology have formed a partnership to accelerate M2M deployments across enterprise organizations.  The goal is to enable organizations to access, view and analyze M2M data on existing enterprise IT systems.  Read Original Content

To aid developers in selecting the appropriate cellular and connectivity hardware for their M2M devices, Qualcomm has created a searchable database, M2MSearch.com.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

SkyWave Mobile Communications has introduced a new series of M2M terminals with dual mode satellite-cellular capability.  The IDP-780 is designed for land mobile applications and offers an extended satellite payload and dual SIM capability.  Read Original Content

Research and Markets has released the “2011 RFID Brand Report,” ranking the best-known and most respected companies in the RFID market overall based on a survey of 500 RFID journal readers.  Read Original Content

After implementing an automated field workflow using tablet devices, the Norris Public Power District in Nebraska has seen up to a 75 percent time savings.  Read Original Content

Kevin Benedict's Video Comments: Mobilized Objects

In this short video I discuss the concept of mobilized objects.  You can mobilize much more than just a workforce, and it is important to recognize how mobilizing many different objects can benefit your enterprise.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility Asia News Weekly – Week of May 20, 2012

Welcome to the Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Shares in Sony Corp slumped more than 7 percent to near 32-year lows, as investors doubted the Japanese consumer electronics giant has a strategy to compete in the smartphone market against Apple and Samsung Electronics.  Read Original Content

Forty percent or 838.7 million employees in Asia Pacific, excluding Japan, will be mobile workers by 2015, according to a report by the International Data Corporation.  Read Original Content

Baidu Inc., China's largest search engine, will launch a cheap smartphone with Foxconn Technology Group, Sichuan Changhong Electric Co and China Unicom, marking the company's entrance into the mass smartphone market.  Read Original Content

Antenna Software provides a complete cloud-based enterprise mobility suite that enables both IT pros and business executives alike to create and manage mobile apps, websites and content across the entire business.  This newsletter is sponsored in part by Antenna Software www.antennasoftware.com

Chinese browser maker UC plans to take advantage of the growing mobile web market in India, investing $5 million to develop its presence there, with the goal of increasing its user base in India to 100 million by 2015.  Read Original Content

Apple’s iPhone was the most purchased smartphone in Japan in 2011, with sales of 7.26 million or 17 percent of the overall mobile phone sales in the country.  Read Original Content

Taiwan’s MediaTek has formed a partnership with mobile gaming firm Gameloft to develop games that will run on MediaTek’s mobile phone platforms.  Read Original Content

Mobile Health News Weekly – Week of May 13, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

Telit Wireless Solutions and CardioNet have partnered to provide a method to capture and transmit cardiac data while the patient is fully ambulatory, helping doctors manage heart health. Read Original Content

A new mHealth study from GlobalData says that the market is set to explode, thanks in large part to public and private investors who have helped to move healthcare technology to the next level. Read Original Content

Adding to a stable of mobile health tools that includes an Android app and a mobile-optimized website, Kaiser Permanente executives have announced the launch of an iOS health management app, available free of charge in the Apple iTunes store. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

By the end of this year, the planet Earth will have more mobile devices than people, one of several factors driving telecommunications companies to make a big bet on wireless health, according to a telecom executive. Read Original Content

Physician use of tablet computers has nearly doubled since 2011, according to a new report by Manhattan Research. Read Original Content

Scott Wilson, who leads technology, media and telecommunications research for Deloitte Research, believes mHealth is the next frontier for mobile service growth. Read Original Content

Kevin Benedict's Video Comments: Managing Real Time Mobile Data

In this segment of Kevin Benedict's Video Comments, I discuss the challenges of managing vast quantities of real time mobile data.  How do you make sense of it, and use real time mobile data to make better decisions?

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Large Enterprises Will Need Many Mobile Applications

On May 30th at 12 PM EDST, I will be joining Mr. Girish Somashekar, Vice President of Pepsi Bottling Ventures and Unvired Co-Founder Dilip Sridhar on a webinar (please join us!) to discuss enterprise mobility, mobile strategies, and Pepsi Bottling Venture's journey from mobile strategy to execution. 

We will also be reviewing the survey responses of 602 companies in SAPInsider's Mobile Outlook 2012 report that I co-wrote to learn about the many different kinds of mobile applications companies say they need and plan to support in the near term.

I am looking forward to this webinar and learning more about Pepsi Bottling Venture's strategy and sharing from the report.  I hope you can join us!

Register here!

P.S. Did you see the CIO.com article on SAP Mobility?

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly – Week of May 13, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

App stores for consumers have worked for Apple, Google and others, but the jury is still out on the business market simply because this market is just getting started. Business software maker ClickSoftware Technologies is one of the first to jump in. It launched its mobile app store April 17. Read Original Content

As smartphone ownership rises, almost three-quarters of smartphone owners use their phone to get real-time location-based information, and almost one in five use a geosocial service like Foursquare.  Read Original Content

With over 140 million active users worldwide, Twitter has revealed that out of the 10 million active users based in the UK, 80 percent of them access the site through mobile phones. This is significantly higher than the global average of 55 percent.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Forrester Research says apps generated in 2011 from purchases and ads had revenue of $6 billion. Forrester expects app revenues to double this year, to $12 billion—an incredible figure for a market not yet four years old.  Read Original Content

Samsung produced approximately 40 percent of the Android-based smartphones sold during the first quarter, according to new stats from Gartner. No other vendor nabbed more than 10 percent of the global market.  Read Original Content

What's New in HTML5 - Week of May 14, 2012

This week I have been teaching sessions on mobile strategies in Barcelona at the ClickConnect 2012 conference.  I have been hearing a lot about HTML5, which is what the ClickMobile Professional solution supports, but I have also been talking with a lot of large services companies that have stressed how they also want to embrace HTML5 in their companies.  Primarily for the cross-platform support and lower TCO (total cost of ownership).

Now for the news...

LinkedIn has launched their iPad app, a hybrid app of which 95 percent is HTML5-based mobile web technology.  Read original content

To avoid the security threats faced with Flash (Flash Player-related vulnerabilities accounted for 14% of all the Web app vulnerabilities discovered by WhiteHat Security), HTML5 developers need to take the time to learn how to use its HTML5's many features securely.  Read original content

One of the great advancements with HTML5 is that it allows websites to function like mobile apps by offering design capability that is mobile friendly.  This article provides five reasons why HTML5 rocks for mobile.  Read original content

Appcelerator’s Titanium Integrated Mobile Platform provides the ability for developers to create cross-platform native mobile, hybrid and HTML5 web apps, and has been awarded the Edison Award for Innovation.  Read original content

Microsoft has made the Metro style theme available for jQuery Mobile, allowing HTML5-based mobile applications running on the Windows Phone 7.5 OS to use the Metro style.  Read original content

Online travel and expense management company Certify has launched a new HTML5 mobile application for iOS, Android, Blackberry and Windows Phone 7 devices.  Read original content

Synacor has announced the acquisition of HTML5 platform Carbyn to offer customers a platform where subscribers can enjoy a variety of content and HTML5 applications seamlessly by signing into their account on any device regardless of operating system or browser.  Read original content

Satirical iPad magazine Blackline showcases HTML5 in clever and humorous ways, demonstrating how “HTML5 is a wonderful creative outlet”.  Read original content

With 12 percent of its new subscriptions on mobile devices, The Financial Times is dumping native mobile OS support and completing its move to HTML5.  Read original content

iSpring Solutions has released new PowerPoint to HTML5 technology which converts PowerPoint to HTML5 and will allow viewing presentations on iPad devices.  The technology will be released in beta during May, 2012 and iSpring is inviting everyone to participate in the beta testing process.  Read original content

The 2nd annual HTML5 Developer Conference will be held May 21, 2012 in San Francisco, CA.

Read original content

Muro, deviantART’s HTML5 drawing app, has undergone a major update.  Now called Muro Redraw, the app now allows users to draw, record and watch art as it is created.  Read original content

Verious has added a new HTML5 mobile app components category to their online marketplace for mobile app development.  Read original content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of May 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content

Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app. Read Original Content

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game. The ads are running on iAd’s network inside iPhone applications including TV Guide and CBS News. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Read Original Content

A new report from mobile marketing and advertising firm Velti, which is based on mobile device ad impressions, shows the new iPad’s growth into the mobile market slowed after an initial surge. Currently, the new iPad represents 8 percent of mobile ad impressions. Last year, at the same point in its release cycle, the iPad 2 had already captured 13 percent of the market. Read Original Content

Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 percent, according to BIA/Kelsey's U.S. Local Media Forecast. Read Original Content

SAP Announces New M2M Initiative

For the past two years I have been predicting that M2M (machine to machine) communications will eventually become important and ultimately merge with enterprise mobility.  Why?  Both involve remote and often mobile sources of data coming into the enterprise.

A few weeks ago, SAP made an announcement about M2M that I think is very interesting.  Here is an excerpt, "SAP today launched a new machine-to-machine (M2M) resource center with the Economist Intelligence Unit (EIU). The site features research and opinion from SAP, the EIU and other partners exploring successful M2M business models and scenarios."  I have also seen press about SAP's Mike Wendell, VP Industry Solutions, speaking at various conferences on the topic of M2M recently.

In addition to reports, SAP has begun to partner with M2M solution providers like, ILS Technology. In fact, ILS Technology is at SAP's SAPPHIRENOW 2012 this week showing their M2M solutions.  Here is how ILS Technology describes what they do, "Our M2M Application Platform interfaces directly with SAP and other backend systems. That way, SAP users can leverage the information from their M2M connected devices for better business intelligence."

The next question, however, is why would an SAP user want an M2M solution?  Here is how the introduction to the SAP/EUI report describes it, "The promise of a world of connected devices, in which machines of all types and sizes can autonomously communicate with each other, has long been imagined. GM’s OnStar business, which provides a growing range of in-vehicle services, has been around for some 17 years. But the past year has seen a surge of interest around the core enabling technology of the connected world: machine-to-machine (M2M) communication. Much of this interest stems from mobile operators, who are eagerly awaiting the possibility of connecting cars, homes, equipment, heart sensors and all manner of other devices to their networks to find new revenue sources."

“M2M is beginning to fulfill its promise...” said Jason Sumner, senior editor, EIU. “The next step is to create a platform for innovation by standardizing technologies, forming partnerships within the industry and demonstrating the benefits to consumers.”

Here are some additional thoughts on how M2M solutions may be relevant to SAP and other ERP users.  Information on assets, vehicles, equipment, location, product configuration, health status, usage, inventory levels, security systems, and alerts can wirelessly update ERP systems. This M2M data can trigger business process workflows such as automated service ticket/case creation, pay-per-use billing, warranty management, replenishment of consumables, compliance management, product recalls, planned maintenance and more.

The M2M report, commission by SAP, can be found here.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of May 13, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

B&B Electronics Manufacturing Company has launched an 802.11 b/g WiFi access point to provide M2M equipment with wireless networking capabilities.  B&B is a developer of rugged wireless and M2M solutions for harsh environments. Read Original Content

The proliferation of M2M devices is one of three technology trends converging to take building automation to the next level. Read Original Content

Novatel Wireless and NexTraq have signed an agreement for Novatel to provide its MT 3000 device for NexTraq’s GPS fleet tracking solution. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Several technological advances are showing that RFID is living up to the hype.  The integration of ePaper with RFID tags, thin film technology/printed electronics and thin film technology/nanotechnology will all have a significant effect on the future of RFID. Read Original Content

Walt Disney World in Florida is testing a new FastPass system with RFID technology and iPad devices. Read Original Content

Benchmark Electronics has developed a reference design, the Grizzly Tablet, for key markets such as medical and industrial control equipment, including aerospace and defense. Read Original Content

Mobile Commerce News Weekly – Week of May 13, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

MasterCard, the No. 2 payments processor, has unveiled PayPass Wallet Services, its own take on the digital wallet. The wallet will allow users to store all of their cards, and MasterCard plans to distribute developer tools to allow other wallets to work with its network. Read Original Content

BlackBerry is hoping to steal a march on Samsung by heavily pushing its NFC enabled devices ahead of the Olympics. The launch of the campaign comes shortly after BlackBerry devices were certified with MasterCard PayPass technology, which will debut in the UK in the third quarter. Read Original Content

Canada’s six-largest lenders including Royal Bank of Canada, Credit Union Central of Canada and Desjardins Financial Group agreed to voluntary guidelines to develop mobile payments at retail outlets across the country, the Canadian Bankers Association said announced in a statement. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Last week Virgin Mobile put up a pre-order for its first phone with NFC support, a device called the LG Optimus Elite. Well, it appears that Virgin might have a hit on its hands as pre-orders for the Optimus Elite has sold out ahead of its launch. Read Original Content

A study released by payment technology provider ACI Worldwide and research firm Aite Group has defined a new species known as a “Smartphonatic” by looking at the mobile banking and payment adoption rates in 14 countries and has found the creature is driving the demand for mobile payments and banking. Read Original Content

SAP's Mobility Vision - Any Way You Want It

When you first look at the list of mobility vendors that are attending SAPPHIRENOW 2012, it may seem like most of them compete with SAP mobility, but that would be to forget that SAP sells ERP software.  Look at where SAP makes their money.  They make their money selling and maintaining large enterprise software implementations that run companies.  Mobility is an enabler.  Mobility extends and adds value to these large SAP users.  Those are important points to understand.

In a way, I think SAP's mobile strategy can be defined as, "I don't care."  I don't care what mobile software you use as long as it adds users and value.  If more users can access SAP through a third-party mobile solution, and SAP receives more user fees, then all is well.  Yes, they have spent billions of dollars on mobile middleware, tools, infrastructure and mobile applications (e.g. Sybase and Syclo), but that was, I believe, to ignite a now explosive enterprise mobility marketplace.  They needed to kick-start the market and they have succeeded.  There are now many mobility vendors supporting SAP users.

This week I read a story, written I believe, by Eric Lai about how fast SAP's internal developers could develop mobile applications using Adobe's PhoneGap mobile development environment.  Why might you ask would SAP be promoting the virtues of developing in another vendors solution?  Again, I think the answer is, "They don't care!"  SAP will provide everything needed to mobilize SAP environments, but if you want to use another vendor's solution - go for it!!!  SAP will get their user licenses, more value will be added to the SAP environment and everyone is happy.

I think the most important thing SAP has done for mobility in the past three years is to be aggressive and to promote that mobility is essential for large enterprises.  The folks at SAP invited me in late 2009 to join their SAP Mentor program.  This is a voluntary position, and I taught dozens of sessions over the past three years on mobile strategy at their events.  Today, everyone seems to believe in the value of enterprise mobility.  I read this morning that there are now eighty-one mobile applications on the SAP app store.  Very nice!

I think SAP's new partnerships with Adobe PhoneGap, Appcelerator and Sencha, plus the continued partnerships with appsFreedom, ClickSoftware and Sky Technologies prove my point.  There is room for many mobility vendors as long as they support SAP's middleware strategy and add value to the SAP user community. 

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Retail Apps Equal Sales

If companies have hesitated to develop a mobile strategy or mobile retail apps over concerns as to their value, this article on a report from ABI Research should send them straight to the phone calling the next available mobile developer.  Here is an excerpt from the article, "The results are promising for retailers, with 45.8% of respondents saying the app caused them to visit the store more, buy more of the store/brand’s products and services (40.4%), spread the word about their store shopping experience (35.8%), and even encourage friends to visit the store (30.8%)."

Once a company decides (the sooner the better) to invest in mobile retail applications it is important to recognize this is a permanent project.  Just as things change by season and holiday in retail, so to will the mobile application needs and designs.  Many companies choose to work with their ad agency or other third party developers on mobile retail and marketing apps because of the campaign nature of these applications.

IT organizations are rarely equipped to manage application projects that change as rapidly as mobile commerce and marketing applications.  Most often, the IT organization will create web services and other APIs that expose certain business processes like "order entry" and "track shipments" that are used by these mobile applications, but out-source the design, development, deployment and support of them.

SAP already seems to recognize the value in mobile commerce, for their customers and for themselves.  Here is an excerpt from an article I read last week, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK, “Our strategy is to first help our clients understand how to use our mobile technology internally within their organisations,” he explained.  “However, we intend to extend this and get them to offer our mobile applications and infrastructure to their customers,” he added.  Verdi said that this is likely to be specifically within the services sector, for example, in retail, financial services and utilities.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility Asia News Weekly – Week of May 13, 2012

Welcome to the Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Citing a commitment to the Asia Pacific region as an important market for cellular communications, Celcite Management Solutions has opened a new office in Singapore. Read Original Content

The results of a survey by Frost & Sullivan reveal that 25 percent of Australian businesses rate mobility to be either their top priority or a very important priority in 2012. Read Original Content

Sybase 365, a subsidiary of Sybase Inc. has been working with The Philippines’ Globe Telecom to run live commercial voice traffic across multiple Asian operators, allowing Globe Telecom to exchange international calls directly with other mobile operators rather than routing calls through traditional wholesale voice carriers. Read Original Content

Indian e-commerce firm Snapdeal has launched a mobile app for Android devices, reaching out to the millions of Android users in India. Read Original Content

To increase the options for mobile banking in India, banks have begun offering mobile services through a new method, USSD, which works on a menu-based banking model on mobile devices allowing users to perform services by recalling the menu and simply dialing a number. Read Original Content

The number of citizens in Taiwan accessing the Internet via mobile devices is currently more than 4.9 million, according to the Institute for Information Industry in Taipei. Read Original Content

Subscriptions for 3G last year grew 172 percent in China and a staggering 1,050 percent in India.  It is predicted that China will have 230-250 million 3G subscribers by the end of 2012. Read Original Content

SAP Enterprise Mobility and Multilevel Marketing

In an article I read this morning, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK that Brazil currently has 1.5 million end users for its mobile applications, but plans to increase this rapidly to 20 million by 2015.  To achieve this, Verdi plans to target the general public by going through enterprise customers that currently use its ERP systems and mobile applications."

I wrote about this multilevel enterprise mobility strategy last year and believe it will be effective.  B2C mobility is and will continue to be a fast growing market for mobility vendors, and SAP has the opportunity to touch billions of mobile users through B2C mobility.  Let's think about it.  SAP is big in utilities, consumer packaged goods and other industries with large customer bases.  Providing mobile IDEs (integrated development environments) through SDKs through partnerships and acquisitions will make it easier for mobile vendors to extend SAP out to these users.

Mobility is going to touch every industry, supplier ecosystem and customer base.  Companies need to start developing their strategy for supporting these groups sooner rather than later.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Health News Weekly – Week of May 6, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

Rogers Communications will enable wireless infant pajamas in Canada later this year as part of its M2M mobile health portfolio. Read Original Content

Telit Wireless Solutions announced its CC864-DUAL cellular module will connect the next generation Mobile Cardiac Outpatient Telemetry from CardioNet, Inc., a wireless medical technology company with a current focus on the diagnosis and monitoring of cardiac arrhythmias. Read Original Content

The Department of Defense released a mobile app to help service members adjust to life at home after returning from combat deployments. Positive Activity Jackpot, developed by the National Center for Telehealth and Technology, uses augmented reality with a smart phone’s GPS to help find nearby activities and diversions for someone used to the high tempo of combat life. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Mobiquity, a professional services firm creating mobile solutions, announced Dr. Stephen Ferzoco has joined the company as Chief Medical Officer. Dr. Ferzoco will help Mobiquity tap the vast potential of the mHealth industry, estimated by analysts to top $4.6 billion by 2014. Read Original Content

The future of the mHealth space is, in a word, "growth," which is exemplified at this week's International CTIA Wireless 2012 trade show in New Orleans. The mHealth market is expected to grow from just $500 million in 2010 to $8 billion by 2018, according to a report from Global Data. Read Original Content

Float Mobile Learning’s most recent quarterly report on mobile applications for wellness, home care, emergencies and hospital management reveals a trend toward “do-it-yourself” medicine. Key findings show a movement toward patient-centered healthcare, with mobile devices placing medical knowledge in the hands of patients. Read Original Content

Mobile Expert Video Series: Harish Rau, Part 2

This is Part 2 in this series with Element Five Solutions' Harish Rau.  In this segment, he shares advice and lessons learned during implementations of the Sybase Unwired Platform. He is a true enterprise mobility expert.  By that I mean, he has been down the path and lived to share his experiences with you and I.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly – Week of May 6, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

Apple is in roughly the same position it was last quarter, with an 8.8 percent share of the market in terms of units shipped (according to IDC) and a share of profits (according to Dediu) down two percentage points to 73 percent.  Read Original Content

comScore announced the U.S. launch of Mobile Metrix 2.0.  Mobile Metrix 2.0 brings comScore's Unified Digital Measurement to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.  Read Original Content

A new Canalys report reveals worldwide smartphone shipments in the first 2012 quarter have reached 146 million units, which means a 45 percent year-on-year growth. In the U.S. the industry grew by 5 percent.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Buoyed by its successful launches, Samsung Electronics hopes to increase its share in the 18 to 19 million unit Indian smartphone market to 60 percent in the current year.  Read Original Content

Lenovo wants a piece of the smartphone pie and has confirmed it’s willing to spend the dough to get a taste of the action with an $800 million investment in a smartphone division.  Read Original Content

By the end of 2017, smartphone shipments will reach 1.7 billion units, research firm Ovum predicts. That would represent a staggering compound annual growth rate of just under 25 percent for the period of 2011 to 2017.  Read Original Content

Mobile Marketing News Weekly – Week of May 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Internet Broadcasting, provider of digital publishing technology and services and one of the world's largest digital advertising agencies, has unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns. Read Original Content

Amtrak, the government-owned corporation that oversees the nation’s railroad train services, has been training conductors since November to use the Apple handset as an electronic ticket scanner on a few routes. By late summer, 1,700 conductors will be using the devices. Read Original Content

With nearly 80 percent of the population owning a mobile phone, major brands, retailers and start-ups are using SMS to interact directly with consumers and drive new business. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising spending has been growing between 50 to 80 percent year over year and, according to eMarketer, it is set to reach 2.6 billion this year and 4.3 billion in 2013. Read Original Content

This week Web.com Group, Inc. published its latest Small Business Mobile Survey. According to the survey’s findings, 69 percent of small businesses consider mobile marketing “crucial to their growth in the next five years.” Read Original Content

Facebook will play up its prospects for expanding in mobile advertising when it begins pitching its initial public offering to investors in New York, Boston and Silicon Valley next week. Read Original Content

Worldwide advertising dollars devoted to mobile devices are expected to leap 85.4 percent this year to $11.6 billion, according to a study by market research company Strategy Analytics. Read Original Content