Mobile Retailing News Weekly - Week of April 18, 2011



The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

U.S. ad spending should rise by 3.1 percent this year, with cable television, online video and mobile marketing leading the charge.

http://www.reuters.com/article/2011/04/18/us-media-advertising-idUSTRE73H6LX20110418

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Recently Germany has seen significant growth in both the number of companies willing to use mobile advertising and the growth of the overall mobile ad market.

http://www.gomonews.com/mobile-marketing-germany-sees-27-growth-in-advertising-companies/

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With the help of mobile phones, online retail is expected to grow by 61 percent from 2010 to 2014.

http://www.newswiretoday.com/news/89138/Online_Retail_to_Exceed_37bn_by_2014__40000_Stores_Already_Abondoned_Finds_New_Research/

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Wal-Mart is purchasing Kosmix Corp, a marketing firm that analyzes online data to personalize web content.  This acquisition is another example of how Wal-Mart is entering the mobile retail industry.

Field Mobility News Weekly - Week of April 18, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Netherlands Railway has purchased 10,000 rugged handhelds for new ticket control practices.

http://www.prnewswire.com/news-releases/handheld-group-wins-large-public-transportation-tender-for-rugged-pdas-119675614.html

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The rescue team that saved trapped Chilean miners in 2010 was aided by Panasonic Toughbooks throughout the rescue effort.

http://mobileenterprise.edgl.com:80/news/Rugged-Toughbooks-Aided-Chilean-Miners--Rescue72180

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The Department of Defense is continuing to introduce RFID technology into its shipment processes.

http://www.rfidjournal.com/article/articleview/8358/1/1/

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A Miami based company has created washable RFID tags to use on hotel robes and towels to better ensure they remain within the hotel and not a guest’s suitcase.

Mobile Expert Podcast: SAP's Dr. Ahmed El Adl

As we approach SAP's SAPPHIRE Now 2011, I thought it would be useful to re-post an interview that I recorded in March with SAP's Dr. Ahmed El Adl.  Ahmed is now involved in SAP's global mobile enterprise services strategy.





*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly Podcast, April 15, 2011



Recent Articles by Kevin Benedict

New HTML5 IDE for Microsoft Visual Studio Environments
What I Hope to See and Do at Sapphire 2011
Webinar: m-Business Trends and the Onslaught of Mobile Devices!
2011 SAP Pinnacle Award Goes to an SAP Mobility Partner
Mobile Expert Podcast: Kore Telematic's Alex Brisbourne
Tour of the Mobile Enterprise Strategies Site
Mobile Expert Podcast Series: Philippe Winthrop
The Mobile Perspective
Mobile Expert Podcast Series: K2 Partnering's Paul Andrew

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly - Week of April 11, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Monthly

Two recent apps — MIM Software’s Mobile MIM and AirStrip Technologies’ Cardiology — show how phones can help doctors get crucial patient information on the go.  About 72 percent of physicians now own a smartphone, according to a 2010 study by Manhattan Research, so it’s no surprise that more apps are being geared toward them.

http://starbucks.yahoo.com/wrapped?tileid=tile_home_0&url=http://blogs.wsj.com/digits/?lat=43.69169&long=-116.33833&addr=228+East+Plaza+St.+Suite+A+Eagle+ID&zip=83616&vh=2491358d5136e3cc4a56df637bbd7ace84466648&ts=1302705202&category=home

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Worldwide IT spending is forecast to total $3.6 trillion in 2011, a 5.6 percent increase from $3.4 trillion in 2010, according to the latest outlook by Gartner, Inc.  Gartner has slightly raised its outlook for 2011 from its previous forecast of 5.1 percent growth.

http://www.gartner.com/it/page.jsp?id=1610914

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Twitter is growing fast and now sees an average of 155 million messages posted to the network each day.  That's up more than 3X from the company's report of 50 million daily messages just one year ago.

http://www.readwriteweb.com/archives/there_are_now_155m_tweets_posted_per_day_triple_th.php

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Amazon on Monday announced it had dropped the price of the third generation Kindle e-reader by $25.  The price was reduced because the Kindle e-reader can now display sponsored advertisements.

New HTML5 IDE for Microsoft Visual Studio Environments

I am closely following developments in the HTML5 arena as it relates to mobility, so was interested to see this announcement from Gizmox this week.

Tel Aviv, 14 April 2011, Gizmox, the developer of the award-winning Visual WebGui (VWG) cloud and mobile platform, announced today the launch of ProStudio .NETHTML5 beta, the only HTML5 dedicated development tool for Microsoft .NET developers. ProStudio .NETHTML5 enables fast and secure development of graphic-rich data-centric .NET apps for all platforms without plug-ins and resolves the data-binding, session management and Ajax complexities for data-centric applications by using simple .NET tools. With this offering Gizmox offers .NET developers a way into the new Web standard, HTML5.

To download the Free beta http://www.visualwebgui.com/download.aspx

ProStudio .NETHTML5 is designed for building data-centric HTML5 applications within Microsoft Visual Studio. This empowers all web developers (including those who seek an alternative to propriety Silverlight which currently does not support the popular iOS and Android platforms for tablets and mobile) to use simple .NET development practices and for jQuery developers to deal with the data-binding , Ajax and session management challenges by using straightforward .NET framework.

This version adds the complete jQuery extension and animation capabilities into Visual WebGui which allows developers to build rich, customer facing HTML5 UIs with animation and media streaming and also provides mobile & tablet support and cross-browser performance. Other benefits include enhanced data management features and more effective debugging capabilities.

"Visual WebGui gained its fame for its classic .NET simplicity and time-saving that lets core Microsoft developers, develop rich ASP.NET Ajax based Web, Cloud or Mobile applications, just the way they are used to developing desktop .NET applications”, commented Navot Peled, President of Gizmox. “ProStudio .NETHTML5 is the only framework in Microsoft’s stack that allows cross-web/mobile platform and cross-browser accessibility to applications developed in .NET and jQuery for rich engaging HTML5 UIs and enables developers to leverage their .NET skills but deploy applications that comply with open web standards."

For more information please see http://www.visualwebgui.com/

.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What I Hope to See and Do at Sapphire 2011

First I want to say that I will be at SAPPHIRE NOW 2011 and hope to see all of you there.  I will be running around like a crazy man interviewing mobility experts, recording videos, leading sessions, moderating panel discussions and meeting with SAP executives.  I would love to learn more about the mobility projects each of you are working on, so let’s grab a table and talk.  You can contact me on Twitter @krbenedict.

Second, I really hope that SAP and Sybase will unveil ambitious, innovative, powerful and leading edge kinds of mobile solutions at Sapphire 2011, not just mobile apps from SAP partners.  For $5.8 billion I think it would be nice to show a few compelling and interesting SAP developed mobile apps.  I hope that the list of new mobile applications will include much more than just the light weight mobile apps I have seen to date.  Come on!  This is 2011!  I was building more interesting mobile applications in 2004.

To me, interesting mobile solutions are ones like SAP customer Skanska mentioned in a February press release - dynamic scheduling, site schematic diagrams, safety procedures, project plans and customer and asset historical information.  Some of the mobility solutions that my teams developed between 2004 and 2008 were:
  • Mobile oil rig safety solutions
  • Mobile coffee sales and service solutions that included field services, product sales, asset management and inventory management
  • Mobile supply chain management solutions for distributing medical supplies in Africa
  • Water conservation solutions for reducing water use in UK's council house
  • Mobile HVAC field services applications that included asset management and geo-tagging
  • Mobile hurricane disaster assessment solutions
  • Mobile cattle management and life cycle (hoof to shelf) management
  • Mobile furniture delivery, inspection and repair solutions
  • Mobile new car inspection, assessment and repair solutions
  • Mobile water delivery solutions for an African company
Third, I want to hear how SAP and Sybase will be restructuring their organizations to deliver world class mobile solutions.  SAP has had enough time to recognize the good, bad and the ugly concerning the Sybase acquisition and should be making the organizational changes necessary to execute on a good plan.  I have heard bits and pieces but look forward to a solid plan.

Fourth, I want to know how SAP is going to address mobility in the cloud.  At some point soon, supporting a mobility platform (SUP) in-house is going to have a diminishing return.  Much like SAP's recent move to get involved in EDI and B2B e-commerce with the SAP Information Interchange by Crossgate, an EDI service in the cloud, companies are going to want a simple API to access their back office data, not SUP that needs a C programmer to implement.  The trend also seems to be for mobile devices to be secured and managed via a cloud service. 

Fifth, I want to learn how SAP is going to integrate M2M (machine to machine) wireless communications into enterprise asset management (EAM) and field services.  Most new automobiles, trucks, tractors, equipment, appliances and other high value assets now have sensors with embedded wireless chips that can report their status, location and thousands of other pieces of important data.  This data is an important component to an activity based business intelligence solution.

Sixth, I want to see if SAP/Sybase have figured out how to simplify their enterprise mobility message and guidance for companies.  The message and guidance needs to be a step by step set of instructions that lead customers to be able to make confident decisions around:
  • Mobile architectural frameworks
  • Mobile technology infrastructures
  • Mobile user experience frameworks
  • Mobile device management
  • Mobile application management
  • Mobile user management
  • Mobile security management
  • Mobility policies and governance
If a customer leaves a meeting with SAP/Sybase more confused after the meeting than before, that is not useful.

What other items do you want to learn about at SAPPHIRE Now 2011?  Please share by adding comments below.

Recent Articles, Podcasts and Videos by Kevin Benedict

Mobile Expert Podcast: Kore Telematic's Alex Brisbourne
Tour of the Mobile Enterprise Strategies Site
Mobile Expert Podcast Series: Philippe Winthrop
The Mobile Perspective
Mobile Expert Podcast Series: K2 Partnering's Paul Andrew
The Table of Contents in Your Enterprise Mobility Book
Mobile End Points Not Just Mobile Device or Mobile App Management

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Webinar: m-Business Trends and the Onslaught of Mobile Devices!


Kevin can't seem to stop talking...
the fish was this long I swear!
I am excited to be participating in an upcoming webinar called m-Business Trends and the Onslaught of Mobile Devices.  We talk a lot about enterprise mobility solutions on this blog, but some of the most interesting developments are actually in the B2C (business to consumer) space.  The challenges are that if you are going to play in this space you will need to support all of the major consumer operating system platforms and devices.

I will be opening up the webinar with a discussion on the trends in the mobile B2C space, and then Steve Levy will be joining me from Pyxis Mobile to discuss how enterprises can support the large numbers of mobile devices found in B2C environments.

REGISTER HERE!

Webinar Description:

45 - That’s the number of new mobile devices scheduled for release this month, and as they pour onto the market there are two ways they affect the enterprise:


1. Employees are bringing their devices to work, accessing corporate networks, and using them to conduct business – and IT departments are forced to accommodate.

2. Your customers want to interact with you and conduct business with mobile apps. Learn about the latest m-business and mobile app trends.

45 devices. 4 operating systems. 44 different screen sizes. And that’s just in April…

This webinar will explain the major issues that every company faces in tackling the consumerization of the mobile enterprise and the massive proliferation of new device types, hardware and operating systems.


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Money News Weekly - Week of April 11, 2011

The Mobile Money News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

VeriFone Systems Inc, the largest U.S. maker of payment terminals, expects to ship well over 1 million NFC enabled systems this year, underlining growing momentum for a technology that allows shoppers to buy with little more than a wave of a smartphone.

http://ca.reuters.com/article/technologyNews/idCATRE73B4UK20110412

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Google’s newest NFC mobile payments program may face Apple, Amazon and PayPal as competition in this emerging market.

http://www.eweek.com/c/a/Mobile-and-Wireless/Google-NFC-Mobile-Payments-May-Face-Apple-Amazon-PayPal-as-Challengers-506392/

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Mobile banking is the wave of the future and leading the way are the newest generations. There are almost 80 million smartphone subscribers in the United States.  Banking applications make up 37 percent of all applications purchased for the Apple iPhone, Google Android and RIM Blackberry.

http://www.investmentnews.com/article/20110407/FREE/110409927

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A company in Spain has released ATM machines that are equipped with contactless technology for all NFC enabled devices.

2011 SAP Pinnacle Award Goes to an SAP Mobility Partner

Yesterday it was announced that SAP has awarded one of their mobility partners, ClickSoftware, with the 2011 SAP Pinnacle Award in the category of "Software Solution Innovator of the Year."  The award will be presented on May 16 at SAPPHIRE NOW.

It is interesting that SAP chose a mobility partner.  I am speculating, but this award may have been boosted by ClickSoftware's recent success closing a large deal with SAP's customer Skanska UK’s Utilities Operating Unit, which is part of the massive construction group Skanska AB.  Skanska will run ClickSoftware’s Mobile Enterprise Applications on iPhones and iPad tablets (read more...). 

Skanska will be implementing a number of interesting mobile features, in addition to the usual stuff, like site schematic diagrams, safety procedures, project plans and customer and asset historical information, plus many other features that will be integrated into Skanska's SAP environment.

Boyd Neal, Business Systems Manager at Skanska had the following to say about their selected mobile solution, "It gives our clients the confidence that our engineers will arrive at the right time, with the right skills and the right information to get the job done first time. It also provides us with a workforce management platform from which we can drive significant organizational efficiencies.”

I wonder when we will see interesting mobile applications like this come directly out of the SAP/Sybase labs?  I think this topic deserves another article.

Recent Articles by Kevin Benedict

Mobile Expert Podcast: Kore Telematic's Alex Brisbourne
Tour of the Mobile Enterprise Strategies Site
Mobile Expert Podcast Series: Philippe Winthrop
The Mobile Perspective
Mobile Expert Podcast Series: K2 Partnering's Paul Andrew
The Table of Contents in Your Enterprise Mobility Book
Mobile End Points Not Just Mobile Device or Mobile App Management

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Retailing News Weekly - Week of April 11, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015.

http://www.mobilemarketingwatch.com/mobile-advertising-spend-to-reach-3-3b-in-2011-growing-to-20-6b-in-2015-14497/

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Office supply retailer OfficeMax has launched a new mobile marketing initiative that will reward consumers with discounts and coupons for checking in at physical locations via Facebook Places.

http://www.ricg.com/marketing_articles/digital_marketing/officemax_taps_facebook_places_for_new_mobile_initiative_/

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Mobile advertising revenues in Canada are forecast to top $51 million in 2010, eclipsing online revenue growth at a time when traditional media continue to see fewer ad dollars.

http://www.torontosun.com/money/2011/04/11/17949056.html

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InMobi has stated that the mobile ad market has grown by 1.5 billion ad impressions between October 2010 and January 2011, a growth of 27 percent.

Mobile Expert Podcast Series: Kore Telematics' Alex Brisbourne, Part 2

This is Part 2 of my interview with Kore Telematics' CEO Alex Brisbourne.  You can listen to Part 1 here.  In this interview we discuss M2M (machine to machine) communications and how it relates and compliments enterprise mobility. 

Companies are seeking to reduce costs and improve productivity and efficiencies.  M2M wireless communications utilizes data from sensors in the field to improve decision making and improve business performance.





Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast: Kore Telematic's Alex Brisbourne, Part 1

I am very interested in how the enterprise mobility markets and the M2M (machine to machine) communications markets will converge.  From a BI (business intelligence) perspective, data coming in from the field all looks the same whether it comes from a person carrying a smartphone, or a remote M2M sensor reporting the status and location of a high value asset.  At the enterprise BI level it is all valuable data that needs to be analyzed and converted into action based intelligence.

In this two part podcast I am interviewing Alex Brisbourne, CEO of Kore Telematics on these subjects.  Alex has over 20 years of experience in the networking and telecommunications industry, in Europe, North America and Asia.  KORE Telematics is the world's largest specialized provider of Business Class all digital wireless services for the M2M (machine-to-machine), telematics and telemetry markets.

Read Part 2.



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Tour of the Mobile Enterprise Strategies Site

Tour Our Site!
Many of you may be accessing my articles, newsletters and other content through RSS feeds, Twitter, Readers or other websites so have not spent much time on my blog site.  Because of this, I wanted to share a list of available tools on my site that you can use when engaged in research on issues related to enterprise mobility.

On the left sidebar is a menu of the different pages associated with this site.  These pages contain the archives of my newsletters, interviews and video recordings.  You can click on each of these areas and quickly scan the titles for something of interest.
When I am preparing a research paper, analyst report or presentation, I quickly review the last few weeks of newsletters to see all of the latest industry numbers.  These newsletters are focused on market numbers and industry trends so this is a good collection.

On the right sidebar of the blog site is a "Search this Blog" field.  This feature will search over 1,000 blog articles on this sight for the key word that you enter.

In the Mobile Expert Interviews section,  http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-interview-series.html, you can see recorded interviews with executives and mobility experts from many of the leading enterprise mobility vendors.

Again, on the right sidebar you can see the archive of articles listed by date.  You can review articles all the way back to 2006, although I would not recommend it.

Back on the left sidebar is a list of the most popular articles over the past few weeks.

You can also sign-up to receive my articles, newsletters, podcasts, vodcasts (video podcasts) and other content via email by signing up here http://feedburner.google.com/fb/a/mailverify?uri=EnterpriseMobilityStrategiesForSapAndOthers&loc=en_US.

You can also join the community discussion on issues related to enterprise mobility by joining the SAP Enterprise Mobility group on Linkedin here, http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro.

If you are conducting research on enterprise mobility, I would suggest this site is one of the best places to start as I have already aggregated all of the industry numbers and trends here.

Enjoy!


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: Philippe Winthrop, Part 2

This is Part 2 of a video podcast (listen to Part 1 here) that I conducted with my friend and fellow mobility industry enthusiast, Philippe Winthrop with The Enterprise Mobility Foundation.   In Part 2 we are talking about enterprise mobility management policies, mobility governance issues and different mobility strategies.




Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile


***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

The Mobile Perspective

Interesting Perspective
Have you ever thought that a mobile worker might see enterprise mobility from a different perspective than the company he or she works for?  The company might be thinking only about how to extend their existing SAP ERP out to mobile devices.  However, in order to maximize productivity, the mobile user could benefit from other mobile solutions and by having integrations into many other back office applications.  Here is a scenario to consider:
  1. Charlie needs work orders to be dispatched to his smartphone from his non-SAP scheduling and work order management application.
  2. Charlie needs to fill out his timesheet using SAP's mobile timesheet application.
  3. Charlie needs step-by-step navigation from his existing location to the next job site.
  4. Charlie would benefit from having an automated telephone calling service to alert customers of his imminent arrival onsite.
  5. Charlie would like to have mobile access to his SAP based HR benefits, vacation and sick days information.
  6. Charlie would like to have mobile access to the account information of his customers in SAP CRM.
  7. Charlie would like to have mobile access to the service history of his customers.
  8. Charlie would like to have mobile access to shipping status, so he knows when he can schedule a return visit.
  9. Charlie would like to see how his KPIs compare with his peers so that he can improve his performance.
  10. Charlie provides asset maintenance services for his clients and needs to review EAM (enterprise asset management) data in IBM's Maximo solution.  He would benefit from a mobile integration with IBM Maximo as will as SAP.
  11. Charlie would like to have the ability to take orders, while on location, via his smartphone.
  12. Charlie would like to collect payments while onsite with the customer.  He would benefit from being able to process a credit card payment via his mobile device.
  13. Charlie would like to know the location of parts that he needs for his repairs.  Is the part in inventory in the warehouse, in a nearby company vehicle or down the street at a preferred vendor's location?
  14. Charlie would like to geo-tag (capture GPS location and apply a barcode label) to the equipment he maintains, so that next time he knows the exact location of all the equipment on the maintenance plan and can uniquely identify it.
The point of this list is to suggest that the mobile user, in order to maximize his/her productivity, may have different needs and different priorities than others in different roles and departments.  It is important to review the mobility needs of all of your mobile workforce first, before developing your company's IT priorities and mobility strategy.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile




***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of April 11, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

The global printed electronics market including RFID technology is expected to grow from $2.8 billion in 2008 to $24.25 billion in 2015.

http://pr-usa.net/index.php?option=com_content&task=view&id=686294&Itemid=29

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NASCAR pit crews are now using sensor technology and tablet PC’s to track the performance of racecars.

http://www.ruggedtabletpc.com/blog/bid/56443/NASCAR-Driver-Safety-Improved-by-Real-time-Data-and-Tablet-PCs?source=BlogTwitter_%5BNASCAR Driver Safety%5D

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The FDA has recently cleared the use of a handheld device that analyzes blood in real time.  This is the fourth medical handheld device that the FDA has cleared since January.

http://mobihealthnews.com/10629/fda-clears-abbotts-mobile-blood-analyzer/

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DAILY RFID has released UHF RFID Wristband for patient identification and management.  With an RFID chip sealed inside the wristband, the RFID Wristband can be used to automatically record and transfer the real-time data for hospital management.

Mobile Expert Podcast Series: Philippe Winthrop, Part 1

I am excited to be able to provide you with the following two part interview with The Enterprise Mobility Foundation's Philippe Winthrop.  He is an experienced mobility expert, veteran mobility analyst and all around good guy.  We have done several webinars and events together in the past, and I appreciate his expertise and enthusiasm for mobility.  In this interview we talk about the complexities inherent in enterprise mobility with special emphasis around enterprise mobility management and mobile device management.

You can listen to Part 2 here.




Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinar of Note

Redstone Arsenal's 3 Maintenace Challenges Solved by Mobile


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: K2 Partnering's Paul Andrew, Part 2

This is Part 2 of this podcast with K2 Partnering's Paul Andrew.  In this 8 minute segment we discuss the challenges for companies wanting to implement enterprise mobility.  You can listen to Part 1 here.



Whitepapers of Note
The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services


 
***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: K2 Partnering's Paul Andrew, Part 1

I am particularly excited about this 2 part interview with Paul Andrew because he is with K2 Partnering, a global provider of enterprise software consultants, and he is talking with his large clients nearly every day.  This gives him unique insights into what companies are needing and thinking around enterprise mobility today.




Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services



***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly - Week of April 4, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Monthly

Boise State University has introduced a mobile version of the university website for iPhone, Blackberry, Android and other smartphone users.  The mobile site provides a usable interface as more people seek access to the website through portable and wireless devices.

http://news.boisestate.edu/update/2011/04/04/university-website-goes-mobile-at-m-boisestate-edu/

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Led by the continuing success of Google's Android mobile operating system, sales of smartphones across the globe are set to double during the next six years, according to the Smartphone Forecast 2011-16 report recently released by Ovum.

http://www.creativedepartment.com/news/mobile/android-led-smartphone-market-set-double-sales-184500

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Recent statistics from comScore show the company’s smartphone platform market share jumped 7 percent from November to February - a period in which nearly all of its competitors declined.

http://www.spetnik.com/a/news-story/id:800478831,story:google_thrives_as_competitors_dwindle_in_2011_smartphone_race

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LG India on Tuesday made a move in the top-end smartphone market in India, announcing its flagship Android phone Optimus X2.

Mobile Money News Weekly - Week of April 4, 2011

The Mobile Money News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

The number of Americans using mobile devices to access financial services is growing fast.  In the fourth quarter of 2010, almost 30 million Americans accessed their bank, credit card or brokerage accounts from a cell phone or tablet, up 54 percent from the same quarter a year earlier.

http://articles.cnn.com/2011-03-29/tech/mobile.banking.gahran_1_mobile-banking-mobile-financial-services-feature-phones?_s=PM:TECH

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The decreased swipe fees for debit and credit use may help promote the wide use of mobile wallets.

http://finance-commerce.com/2011/04/reduced-debit-swipe-fees-may-hasten-shift-to-phone-payments/

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A Sprint official has said that the company is moving to eventually have NFC chips inside its phones so they can be waved at the cash register for purchases, with the bill showing up on the customer's credit card statement and not on their cell phone bill.

http://www.walletpop.com/2011/04/05/mobile-payment-apps-increasing-and-so-may-your-debt/

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Isis will pilot its mobile commerce program based on NFC technology in Salt Lake City in early to mid 2012, the joint venture said recently.  This venture includes AT&T, Verizon, and T-Mobile.

The Table of Contents in Your Enterprise Mobility Book

If you were to write a book on enterprise mobility, what would you include in the Table of Contents?  I ponder this topic in this 11 minute video comments.



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services




***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile End Points Not Just Mobile Device or Mobile App Management

Mobile Data End Points
I was researching consumer mobility trends this morning.  It turns out that for the first time people are accessing their mobile devices for news more often than television, radio, magazines and newspapers.  They expect mobile devices to be their trusted source of information.  What does this new development mean for businesses?  I believe it means that customers will begin, if they don't already, to expect businesses to supply more account and products information on mobile devices because that is where they turn to for information.

I believe that in many cases the information that customers want to access on a mobile device is nearly the same information that the field service engineer needs.  The customer wants to know when the field service engineer will arrive on location.  They want to know their account, product and service history.  They want to know the status of their service ticket and the invoice amount.

As more of these kinds of mobile applications are developed, it will become increasingly important for IT departments to keep track of what data they are sharing with employees, customers and the general public via mobile apps. 

It is not sufficient for companies to monitor and manage the mobile devices and mobile apps of their employees.  It is the corporate data that must be managed.  The data that leaves the enterprise database must be managed and tracked to the end point.  The end point is any device that may access and store your corporate data.

I realize that I may be stating the obvious, but all of us in enterprise mobility like to talk about MDM (mobile device management) and security as being important, but it is more than that.  It is really about managing the data correctly in mobile environments.

Do you agree?

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Retailing News Weekly - Week of April 4, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Mobile marketing is expected to continue to grow in the U.S. this year, with brands expected to invest more than $1 billion on mobile marketing in the U.S. alone in 2011.

http://moconews.net/article/419-dont-shoot-the-messenger-users-warm-up-a-bit-to-mobile-marketing/

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A recent report from Forrester Research predicted that by 2014 over 40 percent of consumers will be accessing the web via a mobile device.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=20782&Title=Why_the_mobile_ad_industry_must_show_greater_transparency

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By 2015 digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers' discretionary spending.

http://www.echannelline.com/usa/story.cfm?item=26701

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Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend and earning $254.3 million in net platform and media services-related revenue.

Gartner Awards Vivint with Enterprise Efficiency Award for Enterprise Mobility Solution

I read an interesting article today that documented significant efficiencies gained through field service automation, scheduling and the addition of an enterprise mobility solution.  The company is Vivint, a company that helps with residential home security and automated home management.  Here are some of the improvements they experienced with their solutions:
  • 33 percent engineer utilization improvement (one additional work order daily per technician)
  • 60 percent decrease in inbound call traffic to scheduling department
  • ROI of $20.13 per ticket
  • Total estimated ROI engineer utilization of $2,831,009.70
  • 32 percent increase in fuel efficiency (equal to 1.2 gallon decrease per average on work orders completed)
Gartner presented the Gold Level Gartner and 1‐to‐1 Media CRM Excellence Award to Vivint last week at the Gartner Customer 360 Summit in Los Angeles.  The criteria they were using to judge this award were:
  • Reducing operational and interaction costs
  • Improving sales
  • Improving service
  • Improving marketing
  • Improving customer service
  • Improving customer value - such as revenue growth, wallet share, products per person and frequency of purchase
Vivint created a real‐time mobile enterprise, that links every stakeholder in the service chain.  They created this real-time enterprise using an automated scheduling and dispatch solution, enterprise mobility and customer interaction management solutions to give its team of dispatchers and 400 field service technicians real‐time information and dynamic routing ability. As a result, technicians are able to field nearly 50 percent more service calls every day while customers consistently report outstanding service quality and responsiveness.

The solutions used were from ClickSoftware, an SAP mobility partner, the developer of the SAP Workforce Optimization and Scheduling solution.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin
Read The Mobility News Weekly
Read The Mobile Retailing News Weekly
Read The Field Mobility News Weekly
Read The Mobile Money News Weekly
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict