Mobility News Weekly - Week of April 4, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Monthly

Boise State University has introduced a mobile version of the university website for iPhone, Blackberry, Android and other smartphone users.  The mobile site provides a usable interface as more people seek access to the website through portable and wireless devices.

http://news.boisestate.edu/update/2011/04/04/university-website-goes-mobile-at-m-boisestate-edu/

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Led by the continuing success of Google's Android mobile operating system, sales of smartphones across the globe are set to double during the next six years, according to the Smartphone Forecast 2011-16 report recently released by Ovum.

http://www.creativedepartment.com/news/mobile/android-led-smartphone-market-set-double-sales-184500

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Recent statistics from comScore show the company’s smartphone platform market share jumped 7 percent from November to February - a period in which nearly all of its competitors declined.

http://www.spetnik.com/a/news-story/id:800478831,story:google_thrives_as_competitors_dwindle_in_2011_smartphone_race

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LG India on Tuesday made a move in the top-end smartphone market in India, announcing its flagship Android phone Optimus X2.

http://articles.timesofindia.indiatimes.com/2011-04-05/india-business/29383937_1_optimus-2x-smartphones-lg-india

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According to ABI Research, 302 million smartphones shipped in 2010, chalking up a resounding 71 percent growth over 2009’s shipment levels.

http://www.abiresearch.com/press/3651-Android+Will+Seize+45%25+of+Smartphone+Market+by+2016,+Says+ABI+Research

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ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

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A popular free mobile application from online music service Pandora.com that is the subject of a Grand Jury investigation into loose data privacy practices in the mobile application market confirms that the application silently sends reams of sensitive data to advertisers.

http://threatpost.com/en_us/blogs/pandora-mobile-app-transmits-gobs-personal-data-040611

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The free iAd Gallery app touts efficient access to the latest rich media iAd campaigns, enabling iPhone users to spin a wheel of banners or search by advertiser, category or ad feature.  In addition to information about each promotion, the app details the digital agencies behind them.

http://www.fiercemobilecontent.com/story/apple-launches-iad-gallery-app-showcase-mobile-ads/2011-04-06

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The mobile application market has suddenly exploded with exponential increase in the number of smartphones sold.  The popularity of smartphones is increasing just because of the features that can be added through downloading the applications.

http://www.allbestarticles.com/internet/web-development/movement-in-the-mobile-application-market.html

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According to analytics firm IDC, 450 million smartphones will be shipped globally in 2011, a big leap over the 303.4 million smartphone units shipped in 2010.  As the market surges forward, one of the big winners will be Microsoft.

http://www.csmonitor.com/Innovation/Horizons/2011/0405/Windows-Phone-will-soon-topple-Apple-iOS-report

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It looks like Android’s recent gain is largely at the loss of RIM, and (to a lesser extent) Microsoft and Palm.  In the last three months the BlackBerry maker dropped 4.6 percentage points to a 28.9 percent share; while Microsoft dropped by 1.3 percent to 7.7 percent; and Palm went down to 2.8 percent, a drop of 1.1 points.

http://paidcontent.org/article/419-android-tops-os-ranking-social-networking-is-fastest-growing-content-fo/

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According to an eMarketer forecast, by 2014 an estimated 53.9 percent of mobile phone users in the United States will access the Internet through a mobile browser or application.  This translates to about 44 percent of the total US population.

http://www.1to1media.com/view.aspx?docid=32883&utm_source=1to1MediaSite&utm_medium=HomepageRotator&utm_campaign=HomepageRotator

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Google introduced in-app payments for developers to insert in their applications in the Android Market last week to help developers increase their revenue.  This allows for a variety of options including trials, purchasing additional features and the selling of virtual goods and upgrades directly from the application.

http://www.sdtimes.com/blog/post/2011/04/05/Google-Adds-In-App-Payments-to-the-Android-Market.aspx

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TechNavio's analysts forecast that the Global Mobile Enterprise Application Platform market will reach $1.6 billion in 2014.  The report, which focuses on the Americas, EMEA and APAC indicates, that the market is currently driven by an increase in demand for enterprise mobility that creates opportunities in the MEAP market.

http://www.marketwire.com/press-release/Mobile-Enterprise-Application-Platform-Market-Will-Reach-16-Billion-in-2014-1422574.htm

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Despite Microsoft’s multiple, abject failures with mobile phones since 2002, many software developers and industry watchers expect Microsoft to become the second largest smartphone player worldwide.

http://www.nytimes.com/2011/04/03/business/03digi.html

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Photos and specs have been leaked on what looks to be Amazon’s entry into the Android smartphone market.  The phone is known as the Blaze, and it looks stacked with a 1.2 1.2GHz dual-core Qualcomm MSM8660 processor, 4.3-inch Mirasol display.

http://androidcommunity.com/amazon-launching-blaze-dual-core-phone-20110403/

Recent Articles by Kevin Benedict

The Table of Contents in Your Enterprise Mobility Book
Mobile End Points Not Just Mobile Device or Mobile App Management
Gartner Awards Vivint with Enterprise Efficiency Award for Enterprise Mobility Solution
FierceMobileIT: Crowd Sourcing to Become More Relevant in Enterprise Mobility
Sybase Afaria Mobile Device Management Finally Needed
Aberdeen Group and Friends Webinar on Enterprise Mobility

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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